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Using typographic patterns in commercial advertising design: عصام إبراهيم محمد الكبيسي
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Typographic patterns are one of the design elements in commercial advertising for their ability to deliver the message and information to the recipient smoothly and quickly, and it is indicated that there are many different techniques that can use typographic patterns in commercial advertisements, including spacing, spaces between letters, letter height, length, weight, and contrast and this Usage must be studied according to the type of font and how it can be used in advertising campaigns.
Based on the above, the research came to study (employing typographic patterns in commercial advertising design) in which the researcher identified his question for the purpose of reaching a solution to his research problem which is (Is it possible to employ typographic patterns to be used as a basic element in designing the advertising idea for commercial advertising to achieve functional, aesthetic and expressive values? It also included the importance of research and limitations as well as the definition of terminology.
As for the theoretical framework, the literature related to the research topic was reviewed to include the concept of typography, and the functional dimension of typographic patterns, and it was concluded with the indicators of the theoretical framework.
As for the research procedures, the researcher adopted the descriptive approach, the method of analyzing the content in the analysis procedures, in order to achieve the goal of the research, as the research community came to be represented by the products of international advertising agencies and for the large number of advertisements issued by them, the researcher decided to approve the designs issued by them and chose the designs of printed advertisements only and issued by them for the year 2018.
And the last of this research, the results and conclusions were reviewed, the most important of which are:
1. The result of the use of three-dimensional letters has the ability to attract the consumer more than the two-dimensional lettering.
2. Changing the typographic character, size, weight, color, and position changes the way the message appears and often changes the meaning.
He concluded with recommendations, proposals and sources

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Publication Date
Fri Jul 05 2024
Journal Name
Pakistan Journal Of Life And Social Sciences (pjlss)
Evaluation of the Gully Erosion Risks in the Mamran Basin within Sulaymaniyah Governorate using GIS & RS
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Publication Date
Sat Apr 30 2022
Journal Name
Iraqi Journal Of Science
Detection of Shallow Cavities Using 3D Resistivity Technique in a Small Site Near Haditha City, Western Iraq
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     Iraqi western desert is characterized by a widespread karst phenomenon and caves. Euphrates formation (Lower Miocene) includes enormous sinkholes and cavities within carbonate rocks that usually cause severe damages to any kind of engineering facilities built over it. 3D resistivity imaging techniques were used in detecting this kind of cavities in complicated lithology. The 3D view was fulfilled by collating seven 2D imaging lines. The 2D imaging survey was carried out by Dipole-dipole array with (n) factor and electrode spacing (a) of 6 and 2m respectively. The horizontal slices of the 3D models give a good subsurface picture. There are many caves in all directions (x, y, z). They reveal many small caves near the surface. Thes

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Publication Date
Mon Jan 30 2023
Journal Name
Iraqi Journal Of Science
Assessment of Shatt Al-Arab Water Quality Using CCME/WQI Analysis in Basrah City of South Iraq
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     The Water Quality Index (WQI) is an important parameter in describing the water resources' suitability for human uses and is one of the most effective methods of describing water quality and indicative of assessing water quality and suitability for human utilization and the health of ecosystems. WQI of the Canadian Council of Ministers of the Environment (CCME) was used in the study to describe the Shatt al-Arab water quality in Basrah Southern Iraq, and its suitability for drinking use. The data for analyzing river water samples were adopted from five stations along the river every month during the years from 2014 to 2018 by the Iraqi Ministry of Environment, as it included the measurement of acidity function PH, Dissolved Oxyg

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Publication Date
Tue Sep 07 2021
Journal Name
Journal Of Petroleum Exploration And Production Technology
Wellbore instability management using geomechanical modeling and wellbore stability analysis for Zubair shale formation in Southern Iraq
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Abstract<p>Wellbore instability problems cause nonproductive time, especially during drilling operations in the shale formations. These problems include stuck pipe, caving, lost circulation, and the tight hole, requiring more time to treat and therefore additional costs. The extensive hole collapse problem is considered one of the main challenges experienced when drilling in the Zubair shale formation. In turn, it is caused by nonproductive time and increasing well drilling expenditure. In this study, geomechanical modeling was used to determine a suitable mud weight window to overpass these problems and improve drilling performance for well development. Three failure criteria, including Mohr–Coulomb, modifie</p> ... Show More
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Publication Date
Sun Jul 01 2012
Journal Name
Food Chemistry
High performance liquid chromatographic determination of aflatoxins in chilli, peanut and rice using silica based monolithic column
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A simple and rapid high performance liquid chromatographic with fluorescence detection method for the determination of the aflatoxin B1, B2, G1 and G2 in peanuts, rice and chilli was developed. The sample was extracted using acetonitrile:water (90:10, v/v%) and then purified by using ISOLUTE multimode solid phase extraction. After the pre-column derivatisation, the analytes were separated within 3.7 min using Chromolith performance RP-18e (100–4.6 mm) monolithic column. To assess the possible effects of endogenous components in the food items, matrix-matched calibration was used for the quantification and validation. The recoveries of aflatoxins that were spiked into food samples were 86.38–104.5% and RSDs were <4.4%. The method was

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Publication Date
Mon May 31 2021
Journal Name
Iraqi Geological Journal
Evaluation of Petrophysical Properties Using Well Logs of Yamama Formation in Abu Amood Oil Field, Southern Iraq
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The petrophysical analysis is very important to understand the factors controlling the reservoir quality and production wells. In the current study, the petrophysical evaluation was accomplished to hydrocarbon assessment based on well log data of four wells of Early Cretaceous carbonate reservoir Yamama Formation in Abu-Amood oil field in the southern part of Iraq. The available well logs such as sonic, density, neutron, gamma ray, SP, and resistivity logs for wells AAm-1, AAm-2, AAm-3, and AAm-5 were used to delineate the reservoir characteristics of the Yamama Formation. Lithologic and mineralogic studies were performed using porosity logs combination cross plots such as density vs. neutron cross plot and M-N mineralogy plot. Thes

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Publication Date
Wed Nov 30 2022
Journal Name
Iraqi Journal Of Science
Detection and Classification of The Osteoarthritis in Knee Joint Using Transfer Learning with Convolutional Neural Networks (CNNs)
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    Osteoarthritis (OA) is a disease of human joints, especially the knee joint, due to significant weight of the body. This disease leads to rupture and degeneration of parts of the cartilage in the knee joint, which causes severe pain. Diagnosis of this disease can be obtained through X-ray. Deep learning has become a popular solution to medical issues due to its fast progress in recent years. This research aims to design and build a classification system to minimize the burden on doctors and help radiologists to assess the severity of the pain, enable them to make an optimal diagnosis and describe the correct treatment. Deep learning-based approaches, such as Convolution Neural Networks (CNNs), have been used to detect knee OA usin

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Publication Date
Fri Jan 01 2021
Journal Name
International Journal Of Thermal Sciences
Experimental and numerical investigations of heat transfer enhancement in shell and helically microtube heat exchanger using nanofluids
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Publication Date
Fri Sep 22 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Effect of Alkaloids Extracts From Solanum nigrum L.(Solanaceae) in DNA -Plasmid PBR322 by Using Gel Electrophoresis
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Four  alkaloids  compounds  were  extracted  from  the  fruits  and leaves, of plant known locally as (Anab AI-Thebe Solanum nigram), by various solvents systems, from an earlier study by the researcher. DNA tested its effect in plasmid PBR322 deportation  method using Gel Electrophoresis. Results showed that two of those extract for full effectiveness   digestible   pieces  of  RNA and  DNA  plasmid,   and digestive  partly  of  the  other  alternatives.  That  could  prove  results indicate that this type of alkaloids consist of   biological effectiveness of anti-twnors, through

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Publication Date
Mon Jul 31 2017
Journal Name
Journal Of Engineering
Rigid Trunk Sewer Deterioration Prediction Models using Multiple Discriminant and Neural Network Models in Baghdad City, Iraq
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