The contemporary art culture is considered a resultant of preceding human civilizations from the early days. At the same time, it got closer to the local privacy, because the contemporary Iraqi potter worked hard to create new art, refusing to base his art on the early works, creating art pieces that contains properties to inherited art and their form significance, in order to create a new identity of his own, bringing an empowerment to his deepened civilization, with the goal to create national identity ideas from one hand, and entity and locality from another. Europeans also followed the direction of our civilization, such as (Picasso, Henry Moore, Barbra Hurth, Brankouzi, Hans Arp,..etc). From this point of view comes the importance of this research in obtaining the significance the folk symbols and their influence on the national identity, such as the works of (Saad Shakir, Shiniar Abdullah, Mohammed Al-Arabi, Torki Hussein, Suham Al-Saodi, Sajda Al-Mishaikhy, Abla Al-Azawi, Nuha Al-Radhi, Mahir Al-Sammeraie, and others).
The research will study:
A- The significance, as an idea and a meaning in the visual field
B- The folk symbols, their reference and establishment, and their influence on the arts.
This reseach is only focusing on the time frame (1990-2010).
The current research is concerned with studying the variables in the promotion process which influence the advertisement design structure, as the accomplished design and construction process is subject to many variables, whether they were intellectual or technological, internal or external variables. These variables may overlap in order to get a comprehensive system for the artistic configuration, that any design in its content reaches the highest levels of perfection is connected to the extent of its compliance with and approximation to these variables, that is why we find their reflections deeply rooted in the individual's mind, especially the designer artist who is influenced by everything surrounding him forming knowledge systems res
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