The current research is concerned with studying the variables in the promotion process which influence the advertisement design structure, as the accomplished design and construction process is subject to many variables, whether they were intellectual or technological, internal or external variables. These variables may overlap in order to get a comprehensive system for the artistic configuration, that any design in its content reaches the highest levels of perfection is connected to the extent of its compliance with and approximation to these variables, that is why we find their reflections deeply rooted in the individual's mind, especially the designer artist who is influenced by everything surrounding him forming knowledge systems responsive and harmonious with these variables, thus reflected on his cognition and consequently his performance so he affects and gets affected by the rest of the design modes. That was a motivation for the researcher to address the research problem and conduct the current study through the following question: what is the role of the design technologies in promoting the advertisement for the national product?
The researcher, in the theoretical framework, reviewed in the first section: the concept of design technology. In the second: promotion and marketing advertising. The third: typographic elements in advertisement design.
The analysis unit, in the research procedures, has been determined. That is represented by considering every advertisement an analytical unit as it carries an integrated communication idea that ideas can be derived from through the analysis. Thus, in the analysis process the researcher not only aims at extracting the ideas conveyed by the advertisements (the samples) but also to get benefit through revealing the variables and the extent of their influence in the design structure.
It is a realistic or fictional description of actions intended to entertain or educate the listener or reader. (Robert Louis Stevenson) One of the prominent pioneers of storytelling says: There are only three ways to write a story, the writer can take a plot and then make the characters fit it, or he can take a character and choose the events and situations that develop the plot. Plot is the design, logic or structure of a certain type of discourse that develops its units through a temporal sequence. And it gives the story
This study aimed to study the inhibition activity of purified bacteriocin produced from the local isolation Lactococcuslactis ssp. lactis against pathogenic bacteria species isolated from clinical samples in some hospitals Baghdad city. Screening of L. lactis ssp. Lactis and isolated from the intestines fish and raw milk was performed in well diffusion method. The results showed that L. lactis ssp. lactis (Lc4) was the most efficient isolate in producing the bacteriocin as well observed inhibitory activity the increased that companied with the concentration, the concentration of the twice filtrate was better in obtaining higher inhibition diameters compared to the one-fold concentration. The concentrate
... Show MoreThe current work concerns preparing cobalt manganese ferrite (Co0.2Mn0.8Fe2O4) and decorating it with polyaniline (PAni) for supercapacitor applications. The X-ray diffraction findings (XRD) manifested a broad peak of PAni and a cubic structure of cobalt manganese ferrite with crystal sizes between 21 nm. The pictures were taken with a field emission scanning electron microscope (FE-SEM), which evidenced that the PAni has nanofibers (NFs) structures, grain size 33 – 55 nm, according to the method of preparation, where the hydrothermal method was used. The magnetic measurements (VSM) that were conducted at room temperature showed that the samples had definite magnetic properties. Additionally, it was noted that the saturation magnetizatio
... Show MoreTwo simple methods for the determination of eugenol were developed. The first depends on the oxidative coupling of eugenol with p-amino-N,N-dimethylaniline (PADA) in the presence of K3[Fe(CN)6]. A linear regression calibration plot for eugenol was constructed at 600 nm, within a concentration range of 0.25-2.50 μg.mL–1 and a correlation coefficient (r) value of 0.9988. The limits of detection (LOD) and quantitation (LOQ) were 0.086 and 0.284 μg.mL–1, respectively. The second method is based on the dispersive liquid-liquid microextraction of the derivatized oxidative coupling product of eugenol with PADA. Under the optimized extraction procedure, the extracted colored product was determined spectrophotometrically at 618 nm. A l
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