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Aesthetic and Functional Dimensions of the Industrial Product and their Influence on Construction of Consumer's Visual Impression: جاسم احمد زيدان
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  The visual impression represents a compound process of a group of concepts that might be secondary and interrelated to constitute, in reality, a cognitive image stored in the memory that can be retrieved according the implications of the situation in which the individual lives in his environment, as it awakens in him an image from the sub consciousness, thus it gets stimulated, and it is among the tangible things.
Since we live in our contemporary world under the development of knowledge, micro and wide technology of the devices, tools, materials, mechanisms, current developments and openness… etc. this transformation created visual impressions that the individual in general and the consumer in specific enjoys concerning his preferences for the image of the industrial product.
Thus, the current research problem can be established through an attempt to discover the consumer's awareness level and education, which depends on his visual impressions in preferring the industrial products that are characterized by high quality and technology in the operation mechanisms and the demonstration techniques, which generates functional and other aesthetic dimensions. Therefore, the researcher determined the following question:
What are the functional and aesthetic dimensions of the industrial product and their implications on the creation of a visual impression on the consumer?
The current research aimed at:
1- Identifying the aesthetic and functional dimensions of the industrial product.
2- Reaching the influences of the aesthetic and functional dimensions of the industrial product over the creation of the consumer's visual impression.
The research community is made of the industrial products designed in (2019) by Samsung, and a random sample represented by (automatic washing machine- electronic refrigerator- television screen) has been chosen.
Therefore, these samples have been subjected to the analysis and investigation process to verify the aim of the current research. The following are some conclusions:
1- The idea of the industrial designer, when implementing the product, requires achieving the functional dimensions of it represented by the ease of use according to clear operation mechanisms for the consumer through relying on advanced high efficiency systems.
2- The industrial product can have a high technology which reduces the consumer's time and effort in the process of the functional use of this product in a way suitable with the concept of performance and achieves the benefit.

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Publication Date
Thu Mar 30 2017
Journal Name
Iraqi Journal Of Pharmaceutical Sciences ( P-issn 1683 - 3597 E-issn 2521 - 3512)
Preparation and Characterization of Biodegradable Microspheres Containing Sertraline Hydrochloride
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Four batches of sertraline HCl microspheres were prepared using a poly (D-L-lactide-co-glycolide) (PLGA) polymer ( Mw. 9, 27, 30 and 83 KDa) as  a delivery system. The microspheres were prepared by a dispersion/solvent extraction-evaporation method and characterized for drug loading by UV, particle size by laser diffractometry and surface morphology by scanning electron microscopy (SEM). The in vitro sertraline HCl release was studied. Spherical microspheres with a mean diameter of 21 to 26 µm loaded with 24.6 – 38.2% were produced. The in vitro drug release was shown to be depend on polymer molecular weight and also on the drug loading. Differential scanning calorimetry (DSC) was employed to investigate the physical state

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Publication Date
Thu Jun 02 2022
Journal Name
Environmental Science And Pollution Research
Sustainability reporting and corporate reputation of Malaysian IPO companies
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The aim of this paper is to explore the relationship between sustainability reporting (SR) and corporate reputation (CR) in the context of initial public offering (IPO) companies in the developing market of Malaysia. This study utilises secondary data from 2007 to 2017 derived from the content analysis of the annual reports and Datastream of 139 sampled IPO companies listed on Bursa Malaysia. The study also employs ordinary least squares (OLS) regression. The result shows that CR has a positive association with SR quantity and quality and its dimensions, i.e., society, environmental, employee, and product. This result suggests that IPO companies can use SR practices to improve their CR. Most companies give little attention to SR issues. Mor

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Scopus (15)
Scopus
Publication Date
Tue Mar 28 2017
Journal Name
Iraqi Journal Of Pharmaceutical Sciences ( P-issn 1683 - 3597 E-issn 2521 - 3512)
Synthesis, Characterization, and Antimicrobial Evaluation of New Ceftriaxone Derivatives
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The present study was designed to synthesize a number of new Ceftriaxone derivatives by its involvement with a series of different amines, through the chemical derivatization of its 2-aminothiazolyl- group into an amide with chloroacetyl chloride, which on further conjugation with these selected amines will produce compounds with pharmacological effects that may extend the antimicrobial activity of the parent compound depending on the nature of these moieties.

Ceftriaxone was first equipped with a spacer arm (linker) by the action of chloroacetyl chloride in aqueous medium and then further reacted with seven different aliphatic and aromatic amines which resulted in the production of the aimed final target products. The syntheses

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Publication Date
Tue Dec 30 2008
Journal Name
Al-kindy College Medical Journal
Association of some Viral infections and asthma: serological evidence
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Background: It is well known that mycotic antigens have an important
role in atopy and the induction of asthma. Now one of the important
subjects is the relation between respiratory bacterial and viral
infections in the inflammatory reactions accompanied with bronchial
asthma viruses Bacteria or their metabolites act as trigger for asthma
or increase it's intensity .
Objectives: To show the relation between asthma and some viral
infections serologically.
Methods: Direct ELISA test was employed to detect lgG specific for
Respiratory Syncytial virus (Rsv) parainfluenza virus type (p13) and
influenza virus in sera of (100) asthmatic patients of two age groups.
(10-17) and(18-50) years old. Serum samples from

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Publication Date
Fri Jul 21 2023
Journal Name
Journal Of Engineering
EXPERIMENTAL AND NUMERICAL STRESS ANALYSIS OF INVOLUTE SPLINED SHAFT
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In this study, the induced splined shaft teeth contact and bending stresses have been investigated numerically using finite element method(Ansys package version 11.0) with changing the most effecting design parameter,(pressure angle, teeth number, fillet radius and normal module), for internal and external splined shaft. Experimental work has been achieved using two dimensional photoelastic techniques to get the contact and bending stresses; the used material is Bakelite sheet type “PSM-4”.
The results of numerical stress analysis indicate that, the increasing of the pressure angle and fillet radius decrease the bending stress and increase the contact stress for both internal and external spline shaft teeth while the increasing of

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Publication Date
Fri Jan 01 2021
Journal Name
Academic Science Journal
Biochemical Hypolipidemic Action of Some Herbs and Medicinal Plants
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This review highlighted the biochemical hypolipidemic action of some herbs and medical plants and could submit a good survery regarding intended plants and herbs as well promote and indicate the biochemical functions and importance of natural plants in medicince as a biochemical alternatives with no reverse or side effects. The present study have highlighted the biochemical hypolipidemic action of some herbs and medical plants: Daudelion Taraxacum officinale, Basil Ocimum sanctum L., dill Anethum graveolens , Celery Apium gravedense. , Fenugreek Trigonella Foenum-graccum , Grapes Vitis vinifera , olive tree Olea europea L., Green tea Comellia sinenis , Blue berry Vaccinium angnstifolium juice and Clove Eugenia caryophyllus.

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Publication Date
Sun Apr 14 2019
Journal Name
Political Sciences Journal
Characterization of terrorist methods and how to address them
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توصيف الاساليب الارهابية وسبل مواجهتها

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Publication Date
Wed Dec 01 2021
Journal Name
Journal Of International Studies
Emergence and developing united Arab of Emirates nuclear program
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United Arab of Emirates made efforts in developing workforce in the field of nuclear energy that it had a chance to attract specialized of this field that it reflect growth in every field of life through which it take special procedures to face casas as fokoshima .the state had started to apply the UAE peaceful nuclear program by opening (Baraka)station in 2010 as to be the first in the Arab world to aim to enhance and diversification energy sources of electricity there in addition to enhance the state’s efforts to achieve economic refreshing and environmental protect.

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Publication Date
Tue Sep 01 2020
Journal Name
Moment Publisher
Silent Film: Poems of Blood Bullets and Car Bombs
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A silent film from Baghdad about love, war and poetry... _________________________ A new poetry book by the Iraqi poet Abdul Zahra Zaki has been published by Moment Books & Publications in an exclusively Digital Edition, entitled "Silent Film", and which subtitled "Poems of Blood, Bullets and Car Bombs", translated from the Arabic into English by Dr Adhraa A. Naser. This book is not trying to explain war, but simply to present it the way it is; the destruction it causes and the pain it leaves behind. For all who has changed forever because of war this book speaks the words of the killed and the killer. Zaki introduced the book with a line from his masterpiece The Hand Discovers describing the waves of bodies that stormed the country after t

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Publication Date
Tue Feb 13 2018
Journal Name
Revista Publicando
Cognitive bases of phono-grammar in russian and arabic
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