What makes the commercial advertisement distinct is the design structure which is built according to artistic and creative concepts and terms based on the visual and formal interdependence relationships to express the motives of the advertising idea, which is based in its action mechanism on the effective variables, some of which are related to the marketing aspect, and others related to the advertisement aspect. The major aspect is the functional and aesthetic variables, which are represented by the vocabulary of the advertisement area for the open spaces such as the street ads. Its promotional dimension is the active forces in the circulation of commodities and products. Therefore, there would be significant problems the designer rectifies to achieve more attraction, attention, and demand, as he derives that from the design action variables.
The accession of countries to the World Trade Agreement and the openness of markets to each other without restrictions led to the emergence of the philosophy of "a world without borders and business units without countries", which required adapting the modern business environment to that philosophy, which is considered as objectives for the activities of the units that must be implemented in order to achieve competition. The objective of the units has changed from making profit to meeting the desires of customers, which is what imposed a new role for management accounting as a field of knowledge renewed in it visions of competitiveness between units. Because of the increasing needs for information in light of environmental change
... Show MoreThe study seeks to determine the levels of credit structure (independent variable) depending on its components (loans, credit disseminate, other facilities) To get the eight patterns of the structure of bank credit for the purpose of assessing the relationship between changes in levels of each style of structure credit (increase or decrease) and reflected in maximizing the value of the Bank(The adopted a measured variable depending on the approximate equation of simple Tobin's Q) to determine the style that achieves the highest value of the Bank, to take advantage of it in management, planning and control by knowing the strengths and weaknesses of the historical distribution of the facilities . the sample of the
... Show MoreCette recherche étudie les structures composant Barbara, un poème de Jacques Prévert pour mettre en valeur la particularité de ce langage. Nous avons d'abord, dissocié ces structures, en : structure thématique, actancielle, syntaxico-énonciative, sémantique, formelle et finalement spacio-temporelle en vue de les analyser minutieusement. Le poète a adopté pour les thèmes : souvenir, nostalgie et guerre, un langage simple et une syntaxe incomplexe. L'usage du lexique et des figures de style célèbrent ces thèmes. La forme, la versification et la sonorité approfondissent ces images et renforcent ce langage. Ce poème dépend des phrases simples et variées : affirmative, interrogative, exclamative qui s'orientent vers des acte
... Show MoreThe aim of the study was to know the factors analysis of scale Bar-On & Parker, post analysis is found fourteen factors for the first degree of the scale. Also we extracted five factors from the second degree.
The scale consists of (60) items , applied on sample of (200) students (Male &Female ) age (15-18) years randomly chosen from preparatory schools . The scale unveiled satis factors validity and reliability. An others aims is to low the emotional Intelligence level and know the difference of statistical in sex , age variable and the specialization variable .The result was no difference of statistical in sex and specialization variable , but the difference appear
... Show MoreThe Arab economy suffers from many structural imbalances problems which are getting complicated by the appearance of the world economic variables.
This change held risky challenges for the Arab economies in the light of unsuitable regional and international conditions. Since that it has been very essential for the Arab experts, especially those related to economy and politics, to face those new challenges or, at least, adapt with them believing that they can have both positive and negative impacts on the Arab economy.
This study has acquired its importance in the light of the critical levels the Arab economy reached out of the world economic variables, resulting in long-term
... Show MoreWhen the enrollment of children in Riyadh, facing many of the psychological problems that appear in their daily lives through their behavior and their actions with their peers and their teachers in kindergarten, often result in psychological problems from which they suffer to do things socially unacceptable impact on their relationship with interactive with others, Vchksah child depends on the quality of Education and the treatment they received from all of the family as an incubator, his first, and kindergarten as an environment second to raise him without that overlook about his relationship with his comrades grade and the combination of these factors is one of the most important reasons promising in effect on the child's condi
... Show MoreThe great scientific evolution and the expansion of the demands of life, especially in the field of architectural design make human's need increased to use his abilities and all possibilities in active way to have a main role in this progress. To achieve his role in this progression which is can not be achieved and accomplished only by depending on the mental capacity including intelligence spatial / visual, which is one of the branches of the theory of multiple intelligences. This theory is one of the most important theories which we strongly need it to reveal this type of intelligence in order to know the teachers on learners' abilities to put appropriate methods to deal with them.of this current research as follows:
... Show MoreCurrent research aimed at measurement of management of emotional among counselors and knowledge of emotions management according to the variables of sex and length of service with counselors.
The Scale applied to a sample of basic research, amounting to (300) counselors.
1- That counselors have administration emotional.
2- There are no differences in the management of emotional statistically significant according to the variable (gender).
3- statistically significant differences according to the variable (length of service) in the management
... Show Moreإستأثر مفهوم قوة التحمل النفسي (Psychological Hardiness) رغم حداثته نسبياً بأهتمام العديد من الباحثين والدارسين . وحاولت الدراسات إبراز دوره المهم والفاعل في منع حدوث التأثيرات السلبية المتوقعة التي تحدثها ظروف الحياة الضاغطة على قابلية الفرد بصورة عامة ولا زال الاهتمام مستمراً في التحقق من هذا الدور . وتحاول الدراسة الحالية أن تلقي مزيداً من الضوء على هذا المفهوم وطبيعته مما يز
... Show MoreBalance is considered one of the most important components of physical activity in individual and team sports because it allows proper motor response and performance accuracy. The problem of the research lies in the lack of model for motor balance tests in the field of sports that require different positions and movements for classifying, selecting, diagnosing, and comparing athletes. The importance of the research lies in designing a test for motor balance as a reference for specialists in the field of sports and sport sciences. The subjects were first year College of physical education and sport sciences students / Baghdad University 2016 – 2017. The data was collected and treated using proper statistical operations. The researchers con
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