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Visual Variables in Exterior Advertisements Design Structure: أكرم جرجيس نعمة -عبد الله جاسم غريب
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  What makes the commercial advertisement distinct is the design structure which is built according to artistic and creative concepts and terms based on the visual and formal interdependence relationships to express the motives of the advertising idea, which is based in its action mechanism on the effective variables, some of which are related to the marketing aspect, and others related to the advertisement aspect. The major aspect is the functional and aesthetic variables, which are represented by the vocabulary of the advertisement area for the open spaces such as the street ads. Its promotional dimension is the active forces in the circulation of commodities and products. Therefore, there would be significant problems the designer rectifies to achieve more attraction, attention, and demand, as he derives that from the design action variables.

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Publication Date
Wed May 10 2023
Journal Name
Journal Of Planner And Development
Principles of sustainable environmental design in the rehabilitation of the marshes region.
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The Marshlands cover an area of ​​about 24% of the land area of ​​Iraq, which gives it special importance to the country with its resources, resources and human capabilities, and because the conditions of this region are different from other areas environmentally and living necessitates subject to certain design principles achieve sustainable environmental integration to maintain them from For future generations, the idea of ​​research is crystallized by the interest of environmental organizations and urban designers in planning and establishing special laws to exploit the region environmentally, economically and tourism, especially after the current focus of the country's economic revival. T tourism and begin the development

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Publication Date
Tue Jun 15 2021
Journal Name
Al-academy
Negative space in branding: حاتم كاطع لكن حسن العطواني
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Human interest in negative space has existential roots, in addition to its cognitive value of things. In the environment, it includes space features from facts and activities, as negative space plays an active role in the field of visual perception, and this value comes from the need to absorb vital relationships in its environment, Man represents the positive part of negative space through his presence in this environment, and therefore this is reflected in the design of its types and the function of each element in the design, for the real effectiveness that the elements gain and their impact comes through the negative space that surrounds them and organizes their relationships with other elements, that the orientation is distributed a

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Publication Date
Wed Apr 01 2020
Journal Name
Aajps
Morphological description and histological structure of Gallbladder in local adult chicken Gallus gallus domesticus
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The present study aimed to investigate the morphological description and histological structure of Gallbladder in the adult local chicken bird. The morphological description and histological structure of the Gallbladder in the local chicken Gallus gallus domesticus found in the form of a cystic, spindle or pear-shaped, dark green color, located within the visceral abdominal side of the right lobe of the liver, histologically it was found that its wall consisted of three tunicae. The first tunica is mucosa which consists of an epithelial lining layer and lamina propria layer, while the muscularis mucosa was missing. The second tunica is musclaris, which is composed of smooth circularly arranged muscle fibers, and the third tunica is serosa o

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Publication Date
Sat Oct 19 2019
Journal Name
Geotechnical And Geological Engineering
Local Scale Displacement Fields in Grains–Structure Interactions Under Cyclic Loading: Experiments and Simulations
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Abstract<p>Soils encounter cyclic loading conditions in situ, for example during the earthquakes and in the construction sequences of pavements. Investigations on the local scale displacements of the soil grain and their failure patterns under the cyclic loading conditions are relatively scarce in the literature. In this study, the local displacement fields of a dense sand layer interacting with a rigid footing under the plane-strain condition are examined using both experiments and simulations. Three commonly used types of cyclic loading conditions were applied on the footing. Digital particle image velocimetry (DPIV) is used to measure the local scale displacement fields in the soil, and to understand the ev</p> ... Show More
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Publication Date
Tue Apr 18 2023
Journal Name
Bmc Plant Biology
Unravelling the genetic diversity and population structure of common walnut in the Iranian Plateau
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Abstract<sec> <title>Background

Common walnut (Juglans regia L.) has a long cultivation history, given its highly valuable wood and rich nutritious nuts. The Iranian Plateau has been considered as one of the last glaciation refugia and a centre of origin and domestication for the common walnut. However, a prerequisite to conserve or utilize the genetic resources of J. regia in the plateau is a comprehensive evaluation of the genetic diversity that is conspicuously lacking. In this regard, we used 31 polymorphic simple sequence repeat (SSR) markers to delineate the genetic variation and population stru

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Publication Date
Thu Jan 03 2002
Journal Name
Iraqi Journal Of Architecture And Planning
The technological indicators of the relationship between structure and form in contemporary interior space
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Publication Date
Sun Mar 01 2020
Journal Name
المجلة العلمية للعلوم التربوية والصحة النفسية
الحيوية الذاتية لدى طلبة الجامعة في ضوء بعض المتغيرات
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هدفت الدراسة إلى التعرف على الحيوية الذاتية فضلاً عن التعرف على الفروق في الحيوية الذاتية بين الطلبة على وفق متغير الجنس (ذكر – انثى) والمرحلة الدراسية (أول-رابع) والتخصص الدراسي (علمي-انساني)، تألفت عينة الدراسة من (120) طالبا وطالبة من طلبة الجامعة، وتم تطبيق مقياس الدراسة -مقياس (الحيوية الذاتية) وهو (من إعداد الباحثة)، وقد اسفرت نتائج الدراسة عن: - إن طلبة الجامعة يتمتعون بدرجة عالية من الحيوية الذاتية. - وجود ف

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Publication Date
Sun Sep 01 2019
Journal Name
المجلة الجزائرية للابحاث والدراسات
الازدهار النفسي لدى طلبة الجامعة في ضوء بعض المتغيرات
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هدف البحث إلى التعرف على مستوى الازدهار النفسي فضلاً عن التعرف على الفروق في مستوى الازدهار النفسي بين الطلبة على وفق الجنس (ذكر – انثى) والتخصص الدراسي (علمي – انساني) والمرحلة الدراسية (أول- رابع)، تألفت عينة البحث من (300) طالبا وطالبة من طلبة جامعة بغداد، وتم تطبيق مقياس البحث - مقياس (الازدهار النفسي) وهو (من إعداد الباحثة)، وقد اسفرت نتائج البحث عن: - إن طلبة الجامعة لديهم مستوى ازدهار نفسي عال. - عدم وجود فروق ف

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Publication Date
Mon Feb 01 2021
Journal Name
مجلة كلية التربية للعلوم الانسانية
الاوهام الايجابية لدى طالبات الجامعة في ضوء بعض المتغيرات
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وهدف البحث إلى التعرف على الاوهام الايجابية فضلاً عن التعرف على الفروق في الاوهام الايجابية بين الطالبات على وفق متغير الحالة الاجتماعية (متزوجة – غير متزوجة) والتخصص الدراسي (علمي – انساني) والمرحلة الدراسية (اول- رابع)، تألفت عينة البحث من (120) طالبة من طالبات جامعة بغداد -كلية التربية للبنات وكلية العلوم للبنات، وتم تطبيق مقياس البحث - مقياس (الاوهام الايجابية) وهو (من إعداد الباحثة)، وقد اسفرت نتائج البحث عن:

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Publication Date
Wed Oct 15 2025
Journal Name
مجلة جامعة فلسطين الاهلية للبحوث والدراسات
. الاجهاد الرقمي لدى طلبة الجامعة في ضوء بعض المتغيرات
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هدف هذا البحث إلى قياس الإجهاد الرقمي لدى طلبة جامعة بغداد، والكشف عن الفروق في الإجهاد الرقمي بناءً على متغيرات الجنس (ذكر - أنثى)، والمرحلة الدراسية (أولى - رابعة)، والاختصاص (علمي - إنساني). تألفت عينة البحث من (200) طالبًا وطالبة من جامعة بغداد، وتم تطبيق مقياس" الإجهاد الرقمي "الذي تم إعداده من قبل الباحثة خصيصًا لهذا البحث. وتم اعتماد المنهج الوصفي التحليلي وبعد تطبيق مقياس البحث وتحليل النتائج بالوسائل الإحص

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