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Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
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There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

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Publication Date
Wed Aug 30 2023
Journal Name
Iraqi Journal Of Science
Applying Water Quality Index Technique to Estimate the Euphrates River Suitability for different uses in Samawa and Nasiriya, Southern Iraq
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     Water salinity assessment is fundamental to the management of water resources. The objective of this research is to calculate the water quality index of the Euphrates River by using mathematical methods. As well as to evaluate the water for various uses by estimating the inorganic pollution in the river water in two sites: Samawa and Nasiriya sites. Based on physiochemical characteristics such as pH, TDS, EC,  and concentrations of the major ions of calcium (Ca2+), sodium (Na+), magnesium (Mg2+), potassium (K+), sulphate (SO42-)  and Chloride (Cl-), bicarbonate ions (HCO3-), and minor elements of nitrate (NO32-

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Publication Date
Tue May 30 2023
Journal Name
Iraqi Journal Of Science
Coating of Carbon Nanotubes Using Chemical Method to Enhance the Corrosion Protection of Copper and Aluminum Metals in Seawater Medium
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     In this study, carbon nanotubes were prepared using a pure chemical method modified similar to the Hummers method with simple changes in the work steps. The carbon nanotubes were then coated and reduced on copper and aluminum metals using the electrodeposition method (EDP) for corrosion protection application in seawater medium (NaCl 3.5%) at four different temperatures: 20, 30, 40, and 50 °C, which were studied using three electrode potentiostats. All corrosion measurements, thermodynamics, and kinetics parameters were nominated from Tafel plots. The films deposited by the carbon nanotubes were examined by the SEM technique, and this technique showed the formation of carbon nanotubes.

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Publication Date
Wed May 31 2023
Journal Name
International Journal Of Sustainable Development And Planning
Prediction of Formal Transformations in City Structure (Kufa as a Model) Based on the Cellular Automation Model and Markov Chains
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The research utilizes data produced by the Local Urban Management Directorate in Najaf and the imagery data from the Landsat 9 satellite, after being processed by the GIS tool. The research follows a descriptive and analytical approach; we integrated the Markov chain analysis and the cellular automation approach to predict transformations in city structure as a result of changes in land utilization. The research also aims to identify approaches to detect post-classification transformations in order to determine changes in land utilization. To predict the future land utilization in the city of Kufa, and to evaluate data accuracy, we used the Kappa Indicator to determine the potential applicability of the probability matrix that resulted from

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Publication Date
Wed Jun 30 2021
Journal Name
Iraqi Geological Journal
Assessment of Groundwater Quality for Drinking Purposes Using Water Quality Index, and Identifying the Affecting Mechanism in Rashdiya, Central Iraq
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Groundwater is an important resource that can be used for various purposes. Various factors can change the chemistry of the GW, such as the chemical composition of an aquifer as well as the leaching of human waste into groundwater. The study area is a barren land covered by some sabkhas, in addition to some agricultural fields. The study aims to assess groundwater quality for drinking purposes using the Water Quality Index. The groundwater is chemically heterogeneous and has a wide quality range from very poor to excellent. Evaporation appears to be the controlling factor among the other shallow waters, while relatively deep water is related to rock-soil dominance. Rocks, land use and land cover have helped control the groundwater q

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Publication Date
Sun Aug 13 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
The Effect of Different levels and kinds of Cytokinins on Buds proliferation of Iraqian Date Palm Cultiver (Barhi) In vitro
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The present study was conducted to determined the action of several levels of cytokinis (N6-benzyladenine (BA),  6-furfurylaminopurine (kinetin), N6-(∆-isopentyladenine) (2,ip) on buds proliferation of Phoenix dactylifera L..3 ml explants of the heart of 3 years old offshoot were cultured on Murashige and Skoog medium (1962) containing 3 mg/L activated charcoal, 10 mg/L Naphthalene acetic acid  proposed by (1) as a control. Other explants were cultured on this medium supplemented with 0.1, 0.5, 1 mg/L BA. 0.1, 0.5, 1, 2, 3, 4 mg/L Kinetin. 0.1, 0.5, 1 mg/L 2,ip. Best number of buds proliferated has occurred on control medium containing 3 mg/L. 2ip.

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Publication Date
Thu Sep 01 2016
Journal Name
J Bagh College Dentistry
Comparison of Immunoglobulin IgA level in the stimulated saliva of caries-free and caries-active children aged 7-10 year
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Background: Salivary immunoglobulin IgA plays an essential role in the immune response against dental caries. This studywas conducted to compare the salivary IgA levels and flow rate of stimulated saliva in caries active and caries free children. Materials and methods: The present study included sixty healthy children age 7-10 yearswho were divided into two groups. They were caries free and caries active children (30 children in each group). Assessment and recording of caries – experience were through the application of Decayed, Missing and Filled Tooth Index (DMFT) and (dmft) index, for permanent and deciduous teeth respectively. After dental examination, stimulated saliva samples were collected from the subjects and performed und

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Publication Date
Sun Sep 22 2019
Journal Name
Baghdad Science Journal
Studying the Role of IFN-γ, Vitamin C, SOD, LH, FSH, APA and ACA in Toxoplasma gondii Infected Miscarriage Women
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This study is designed to detect the level of cytokine IFN-γ concentration, and some antioxidants, including super oxide dismutase (SOD) and Vitamin C, and to estimate the level of sex hormones (FSH and LH), and to determine auto-antibodies (antiphospholipid antibodies (APA) IgG\IgM, and anticardiolipin antibodies (ACA) IgG\IgM) and to estimate the blood parameters in 51 miscarriage women infected with T.gondii distributed depending on the type of antibodies. Additionally, 39 volunteers non-infected with T.gondii included (19 miscarriage women, 10 pregnant women and 10 non-pregnant women). ELISA and spectrophotometer method were used in this study. The results of IFN-γ showed a significant increase)p<0.05) in the l

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Publication Date
Fri Oct 01 2010
Journal Name
Iraqi Journal Of Physics
Statistical Fluctuations of Energy Spectrum, Electromagnetic Transitions and Electromagnetic Moments in 136Xe Nucleus Using the Framework of Nuclear Shell Model
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The fluctuation properties of energy spectrum, electromagnetic transition intensities and electromagnetic moments in nucleus are investigated with realistic shell model calculations. We find that the spectral fluctuations of are consistent with the Gaussian orthogonal ensemble of random matrices. Besides, we observe a transition from an order to chaos when the excitation energy is increased and a clear quantum signature of the breaking of chaoticity when the single-particle energies are increased. The distributions of the transition intensities and of the electromagnetic moments are well described by a Porter-Thomas distribution. The statistics of electromagnetic transition intensities clearly deviate from a Porter-Thomas distribution (i

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Publication Date
Sun Oct 22 2023
Journal Name
Iraqi Journal Of Science
On The Generalized Type and Generalized Lower Type of Entire Function in Several Complex Variables With Index Pair (p, q)
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In the present paper, we will study the generalized ( p, q) -type and
generalized lower ( p, q) -type of an entire function in several complex
variables with respect to the proximate order with index pair ( p, q) are
defined and their coefficient characterizations are obtained.

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Publication Date
Wed Feb 08 2023
Journal Name
Iraqi Journal Of Science
Organic Geochemistry and Stable Carbon Isotopes of Oil Seepages in the Abu-Jir Fault Zone at Al-Anbar Governorate, Iraq
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Oil seep samples along Abu-Jir Fault Zone were studied to determine their chemical characterization and origin. They are dominated by the normal alkanes, more complex mixture of branched and cyclic hydrocarbons. Organofacies coupled with the stable carbon isotopes have been integrated to infer the oil seep origin. Oil seeps contain H2S gas, which derives as a catabolic by product of sulfate-reducing bacteria from gypsum of the Fatha Formation during the early diagenetic under anoxic conditions which is demonstrated by values of C29/H that are greater than 1. The oil seeps are characterized by δ13C values vary from -29.0 to -27.96‰ and from -28.34 to -27.88‰ in the saturated and aromatic compounds, respectively; consequently, they ha

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