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Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
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There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

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Publication Date
Sun Jan 30 2022
Journal Name
Arab Science Heritage Journal
القيم الاخلاقية في الاعمال الوظيفية من خلال الآيات القرآنية
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God Almighty sent down the Noble Qur’an to guide people in all areas of their lives, including the field of functional business.

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Publication Date
Sun Oct 02 2016
Journal Name
Journal Of Educational And Psychological Researches
القيادة الاستراتيجية المحددة لفاعلية الادارة العليا في جامعة النهرين
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Advantage of the science of management for a lot of other sciences vitality and openness to the rest of the science and knowledge of the various branches fields, and at the same time, overlapping and intermingling majora between the various branches of administration and specialties, and based on this fact, the idea of this research to come out of one of the important topics with two topics of vital in the field of strategic management, namely patterns Strategic Command, and the effectiveness of senior management teams. I've seen the science of management, particularly in the field of strategic management, large shifts and changes, especially in the last two decades, as the RPR Strategic Management rich field of research and the emergenc

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Publication Date
Thu Dec 13 2018
Journal Name
Arab Science Heritage Journal
صك صك الرزق في القرن الأول الهجري(البطاقة التموينية)
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 The government gave the muslims additional things to the sum of money ,it was al rizq which was given to the mujahidin .

   Those who distributed the ata where called al urafa ,they were from the best biography people

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
التحليل الداللي للكلمات المستبدلة في سورتي المؤمنون و النور
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The words in the Holy Qur’an are distinguished by the
accuracy of expression, their elegance, the lightness of their
performance, the harmony of their timbre, as well as the ease of
their pronunciation. We find the coarse words in which the
movement of sounds and the hesitation of the soul are mixed, as
it was distinguished by the abundance of its words indicating the
same meaning without a phenomenon that the reader or the
listener notices

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Publication Date
Sat Oct 10 2026
Journal Name
Political Studies And Strategic
تطور تكنولوجيا الطائرات بدون طيار في ظل الحروب المستقبلية
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The development of drone technology in state of future warsDrones have recently imposed themselves as an effective multi-tasking weapon. States and armed groups have sought to possess them, due to their importance in delivering painful blows to the enemy at a low cost. This technology has played a prominent and varied role in many wars and stimulated countries to manufacture or obtain it

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Publication Date
Sat Jun 01 2024
Journal Name
مجلة العلوم
الذكاء الاصطناعي والوجود الإنساني: قراءة فكرية في الأبعاد السياسية
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يُعد الذكاء الاصطناعي من العلوم الحديثة التي ارتبطت بالإنسان منذ العقود الخمسة الماضية، وأصبحت السياسة الرقمية جزءاً لا يتجزأ من المجتمع لكونها تُستعمل في أغلب مجالات حياة الإنسان. وهذا ما شجع صانعي السياسات التكنولوجية الجديدة في التفكير بكيفية توظيفه لخدمة مصالحهم العليا السياسية والاقتصادية، بغض النظر عن بذل الجهود للتفكير في تنظيمهم للذكاء الاصطناعي التوليدي، ووضع قيود تراعي التشريعات الدينية، وقوا

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Publication Date
Mon Nov 19 2018
Journal Name
Arab Science Heritage Journal
الطب الطب العربي وأثره على المعرفة الطبية في أوربا
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This Kind of study has a special importance. Great numbers of Arab Muslims share a lot of their work, their Trans lations & new additions to scientific heritage. They facilitate the indirect way for Europeans to got Greek scientific knowledge. Ibn Sina classified & collected in his book (Law) Galen`s medical publications & he clarified, arranged & make them easy to understand.

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Publication Date
Sun Jan 01 2006
Journal Name
Journal Of Educational And Psychological Researches
اثر لعبة كرة القلب في خفض غضب أطفال الروضة
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مشكلة البحث واهميته :

            يعد الغضب من المظاهر الانفعالية الشائعة في مرحلة الطفولة المبكرة وذلك بسبب كثرة المواقف المثيرة لغضب الطفل في هذه المرحلة ، كما ان الطفل في هذه المرحلة سرعان ما يكتفي في كثير من الاحيان بان غضبه وبكائه طريقة سهلة للوصول الى ما يريد . ويعد المختصون في هذا المجال ، بان نوبات غضب الاطفال ، هي شيء عام طبيعي عند جميع الاطفال ، لكن عندما تكون نوبات عنيفة

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Publication Date
Mon Sep 30 2024
Journal Name
مجلة نسق
بعض اللفظات في صور القران الكريم لفظة اكل انموذجا
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ان الداسات القرانية تعد من الدراسات المتعلقة في اللغة العربية لانها تتعلق بدراسة جانب من جوانب اعجاز القرأن الكريم لذلك قمت بدراسة جانب من جوانب اعجاز القران الا وهي لفظة اكل

Publication Date
Fri Jun 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
رواية بوهيميا الخراب دراسة تأويلية في جدلية النص والزمن
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Bohemia AL-Kharab for Salah Salah Which contain 477Paper deal With History of Nathion This Novel Has a different styl from another IraQis Novels, this Novel has no conversation this is the basic reason Which hav this research .

The novel have 3 versions , the first one deal with explain the text in different ways , the second contains the realation ship between the text and the reader .

Which appear very clear in novel from up to down , whil the third one and the last explaine

The hermonologiq

The time bylose the relation in the novel.

The last thing is the conclusion which has the simple things  conclude by the researcher from several readings  to the novel

 

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