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Integrative Relationship between the Picture and the Written Text in the Commercial Advertisement
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There is no doubt that the   advertisement picture  and the written text play  a key role in the formation of the language of the communicative discourse as the main pillars of the design of commercial advertising and the main entrance for the  advertising message awareness... Hence the researcher chose the title of her research (Integrative Relationship between the Picture and the Written Text in the Printed Commercial Advertisement) starting from following questions: What is the relationship between the picture and the written text in the printed commercial declaration? Is there functional, aesthetic and interactive integration between them?

                 The importance of the research stems from the possibility of its contribution to the enrichment of the cognitive aspect of the complementarity of the relationship between the picture and the written text in the design of the printed commercial advertisement for the specialists researchers and   workers and those interested in the field of design.

                 The research also aims at revealing the integration of the relationship between the picture and the written text in the design of the printed commercial advertisement.

                The research limits were determined to the study of commercial advertisements of the United States of America published on the Internet in 2016.

               The theoretical framework of the research included the problem of research, its importance, its objectives, and its objective, temporal and spatial limits. The theoretical framework included two sections: the first section is about the concept of complementarity in the typographic achievement.

       The second section dealt with the effectiveness of the relationship between the picture and the written text in the commercial advertisement.  The research procedures and the most important findings and conclusions are then presented. The most important results that have been achieved are as follows:

                1 – The employment of the advertising picture as the main unit that occupies the majority of the advertising space, while the written text explains and supports it, achieving a coherent relationship between the visual and intellectual situation.

                 2 –The presence of words alongside the picture helps in opening the horizons to the thinking of the recipient, especially in the case of words compensation for the inability of the fixed advertisement picture in the expression of temporal or causal links

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Publication Date
Wed Jun 22 2022
Journal Name
Arab Science Heritage Journal
جماليات المعنى التشبيهي في مواعظ الشيخ عبدالقادر الكيلاني
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AL Sheikh Abdul Qadir Al Gilani is one of the famous Mysticists (sufi). He was known in his literary eloquent and rhetoric speeches. These speeches was cover both the poetry and prose. Also it was in the fields of preaching, soliloquy and maqamat.

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Publication Date
Wed Nov 14 2018
Journal Name
Arab Science Heritage Journal
اثر أثر العقيدة في ترسيخ التمكين عند المسلمين
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That is feared we frequent urgent calls from Islamic scholars and leaders of the Muslim faithful to their religion and nation to a culturally، economically، politically and militarily Muslim communities، in response to the call of the divine stones in the sit-rope of God and taking the greatest causes of strength and stamina، pride and empowerment، and did not bear fruit this repeated calls only sham gatherings and links formality not have the effect of rewarding challenges، and it was one of the greatest causes of failure that impact the absence of a proper understanding of the basis of the Islamic Alliance، and lack of consensus on the Thoroughbred clear vision of Islamic unity

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Publication Date
Sun Jan 01 2006
Journal Name
Journal Of The College Of Languages (jcl)
LA PESTE : PROJET IDEOLOGUIQUE
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Nous tenterons dans ce travail de proposer une des lectures possibles de
l’oeuvre camusienne, en l’occurrence La peste. Il s’agit, pour nous, de lire ce roman
sur une portée idéologique. Et ce qui justifie notre tentative, c’est Camus lui-même
qui voudrait qu’on lise son roman " sur plusieurs portées " lorsqu’il déclare : « La
peste, dont j’ai voulu qu’elle se lise sur plusieurs portées, a cependant comme
contenu évident la lutte de la résistance européenne contre le Nazisme»1.
1 .CAMUS (Albert),"Lettre à Roland Barthes sur La peste", L’oeuvre complète, Vol.I, La Pléiade, Ed.Gallimard,
Paris, 1965. p. 1928.
Parmi toute l’oeuvre camusienne, nous choisissons La peste parce qu’elle

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Publication Date
Thu Jun 01 2006
Journal Name
Journal Of The College Of Languages (jcl)
PABLO NERUDA "Premio Nobel" Y SUS ETAPAS LITERARIAS 1904_1973
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Si Alfonso x el sabio y la Escuela de Traductores de Toledo habia hecho del castellana una lengua apta para la expresión cientifica, fue Pablo Neruda quien aplicó su sentido artistico para crear una poesia amorosa de caracter lileraria. Por lo tanto, pocos poetas han llegado ton populares come. Pablo Neruda, en el mismg tiempo: se comsidera esccitor de una abundante producción literaria ne sólo en su ciudad natal de (Chile), Sino ha sida uno de los padres de la poesia hispanoamericana contemporónea. Ademas la influencia que ejerció en el grupo de poetas de la Generación del 27, con los que empezó a relacionarse durante su estancia en Madrid, fue decisiva también para la poesia espańola. Esa era la razon principal que me hizo pe

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Publication Date
Thu Dec 31 2015
Journal Name
مجلة كلية العلوم الاسلامية
أثر القواعد الفقكية الكبرى في بعض مسائل القضاء
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القواعد الفقهية، باب واسع لإنزال الحكم الشرعي على مستجدات السياسة التي تتزايد يوماً بعد يوم، ومستجدات مسائل القضاء المعقدة، شرط أن تكون القاعدة مستمدة من النصوص الشرعية لفظاً أو دلالة. والأخذ بالقواعد الفقهية في الأحكام التي تخص السياسة الشرعية، أولى بالأخذ من الأحكام الوضعية؛ لأن قواعد الفقه هي خلاصة أحكام توصل إليها فقهاء الأمة بعد الدراسة والتمحيص، وهي مؤهلة وبشكل كبير أن تغطي حاجة أصحاب الولايات الع

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Publication Date
Mon Jan 01 2018
Journal Name
جامعة بغداد - كلية التربية للعلوم التطبيقية - إبن الهيثم
دليل التجارب العملية في الكيمياء اللأعضوية / المرحلة الثانية
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تعد التجارب المختبرية من أهم الوسائل التي تمكن من فهم خصائص المواد الكيميائية وسلوكها، كما إنها الوسيلة الوحيدة لتحضير المركبات الكيميائية المختلفة. وقد أدى تطور التكنولوجيا في الوقت الحاضر إلى إستخدام أدوات وأجهزة قياس في المختبر مكنت من زيادة دقة نتائج التجارب وسرعة الحصول عليها. أن تفعيل المختبر وإجراء الأنشطة العملية يمكن أن تحقق عدة أمور منها : 1- تُنمي في الطالب مهارات التفكير العلمي ( الملاحظ

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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
دراسة دراسة في رسائل ايشوعياب الثالث الى اتباعه
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The letters draw clear picture for what had happened in that time it was full of incidents .that incidents had began with the byzantine invation and  persioan persecution .later on the Muslins managed to conquest Iraq and Persia .the muslims spread  peace and security for the pupils of that area.

Ishuib manged to achieve peace and security to his adherence .he proved that he was one of those who were aunique persons. Because  he did his beast  to active and revive the general and special life to his adherence. He succeeded to organize the Christian relation ship with the muslims .

He wrote an agreement with muslims .he thought that this Islamic canquest was from allah to die done the mazdism. He said t

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Publication Date
Mon Jan 07 2013
Journal Name
Journal Of Educational And Psychological Researches
استراتيجية الاكتشاف الموجه وأثرها في مهارات التواصل الرياضي
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  • Aim of the current research is to know the impact of guided discovery strategy sports communication skills among students in first grade average in mathematics.
  • , Consisted sample of (58) a student from a school Baghdad Rusafa, divided in two groups, one experimental studied according to strategy discovery The second group studied the traditional way, the researchers built search tool (test communication skills sports), and using a number of statistical methods including : -
  • Test (t - test) was used to independent samples to examine the match Mediterranean experimental and control groups and tested Levin (Leven - test
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Publication Date
Sat Dec 06 2014
Journal Name
دراسات دولية
العوامل الداخلية والخارجية للتغيير السياسي في المنطقة العربية
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لقد شهدت المنطقة العربية تحولات وتغييرات شاملة انطوت على عنصري المفاجأة من حيث التوقيت، وانعكاساتها الاقليمية والدولية، إذ اجتاحت الدول العربية ثورات شعبية احدثت جملة من التغيرات والتبدلات الجيوسياسية، اذ استطاع بعضها اقتلاع انظمة حاكمة كان من غير المتصور ان تتزحزح من مكانها مع تسلحها بكل ادوات العصر من القمع والديكتاتورية الاستبداد، لذا كان للطابع الشعبي السلمي والنجاح الذي تحقق للشعوب العربية كما في م

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Publication Date
Mon Dec 26 2022
Journal Name
Arab Science Heritage Journal
التجارة في البحرين من خلال كتب الرحالة والبلدانيين
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    Economic life in any of the countries depends mainly on economic activity due to its great role in meeting the needs and expenditures of the state . therefore ، Bahrain played a major role in commercial exchange operation ،  whether at home or abroad . whatever the matter

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