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jcofarts-398
Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Sat Jan 01 2022
Journal Name
مجلة جامعة الامام جعفر الصادق (ع) للعلوم الانسانية والاجتماعية
التمييز الايجابي للمرأة في ضوء الاتفاقيات الدولية والتشريعات العراقية
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قام هذا البحث بتسليط الضوء على التمييز الإيجابي للمرأة بين الاتفاقيات الدولية والتشريعات العراقية، وهو مجموعة من الإجراءات والتدابير التي تتبناها الدول لتعويض الفئات التي تعرضت للتمييز لفترات طويلة، مما ألحق بها الضرر. وقد مُورس التمييز ضد المرأة في العديد من جوانب حياتها، مما دفع المجتمع الدولي إلى تبني وسائل مختلفة لتخفيف معاناتها. ومن بين هذه الوسائل، جاءت “تقنية التمييز الإيجابي” لتحقيق مبدأ تكافؤ ال

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Publication Date
Wed Sep 25 2019
Journal Name
Journal Of The College Of Education For Women
التعايش السلمي بين الرسول (ص) والمخالفين له في المعتقد
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يتناول هذا البحث اساسيات التعامل بين الرسول الأعظم r وبين المخالفين له في المعتقد، وضرورة التسامح الديني الذي أقره الاسلام وطبقه الرسول الكريم r في حياته، وعلمه لأصحابه الكرام t، وأصناف الناس الذين تعايش معهم الرسول r مدة سيرته العطرة، لاسيما الكفار وأهل الكتاب والمنافقين، مستندا إلى كتب التفسير والحديث النبوي الشريف، وقد جعل الباحث لكل منهم مبحثا مستقلا ، ثم انتهى إلى الخاتمة وأهم التوصيات .

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Publication Date
Sun Jan 30 2022
Journal Name
Arab Science Heritage Journal
القيم الاخلاقية في الاعمال الوظيفية من خلال الآيات القرآنية
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God Almighty sent down the Noble Qur’an to guide people in all areas of their lives, including the field of functional business.

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Publication Date
Tue Jun 03 2003
Journal Name
Al-academy
دور المعالجة الادراكية في اختزال البنية التصميمية للعلامة التجارية
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دور المعالجة الادراكية في اختزال البنية التصميمية للعلامة التجارية

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Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
مزار السيد القاسم بن الكاظم في بابل (تاريخه وعمارته)
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Among the imams who honor the soil of Iraq by embracing their remains is Imam Al-Qasim Ibn al-Imam Musa Ibn Ja'far ibn Muhammad ibn Ali ibn al-Hussein ibn Ali ibn Ali ibn Abu Talib, Amir of the believers Al-Kadhim (may peace be upon him ), the mother of the sons and the mother of his brother Imam Ali ibn Musa al-Rida (may peace be upon him), buried in the Holy QOM (1)It is one of the doors of need for Shiite Muslims All the stories of imams are similar in terms of injustice

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Publication Date
Sun Apr 03 2011
Journal Name
Journal Of Educational And Psychological Researches
أسباب عزوف الطلبة عن دخول أقسام الرياضيات في الجامعات
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The current study aimed to know the reasons for the reluctance of
students to apply mathematics department in the Iraqi
universities. In order to achieve the objective of the study the
researchers a tool numbers of 4 - axes included 40 - paragraph,
distributed as follows:
- Set the first axis causes that relate to the student, the 14
paragraph.
- The second axis includes clauses concerning teacher and the
number of paragraphs of Article 9, paragraph.
- Axis III contains clauses concerning the nature of mathematics
and a number of paragraphs 11 paragraphs.
- The fourth, which included reasons related to classmates and
close and the number of paragraphs 6, paragraph.
The resolution offered on a group

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Publication Date
Wed Mar 30 2022
Journal Name
Arab Science Heritage Journal
الري والإصلاح الزراعي في العراق (1-132هـ/ 622-750م)
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The organization and development of the irrigation system and agrarian reform in Iraq had an impact on the diversity of its methods and uses.

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Publication Date
Sat Oct 20 2018
Journal Name
Journal Of Economics And Administrative Sciences
THE IMPACT OF MANAGEMENT CONTROL SYSTEMS (MCS) ON ORGANIZATIONS PERFORMANCE A LITERATURE REVIEW
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The impact of management control systems (MCS) on organizations performance empirical research has been the subject of numerous studies during the past decade in developed and emerging economies. In the contemporary competitive, complex and changing global business environment, firms are being challenged to adopt business models that enable them to address the strategic uncertainties and risks they face in their business environments. The main issue of this study is that management accounting researchers argue that one of the ways firms can continually rejuvenate themselves to survive and succeed in these complex and uncertain environments is to understand the role of management control systems in Formulating a b

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Publication Date
Mon Oct 22 2018
Journal Name
Arab Science Heritage Journal
الفلاسفة الفلاسفة وآراؤهم في العقل وعلاقته بالنفس والروح والقلب
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In this research  I  like  to shed  light on the mind  because  of its  importance  because  it is  what  distinguishes  Human  from all  other  animals and  that  the question  and  status  comes  from his role in the  formulation  of  knowledge  and  science  where the  machers  agreed  that  the word of  mind  in  its  general  sense  is the  source  of  thought  and  thought  and the instrument  of  faith  and  philosophy , Then to the statement  of the  various  stages  pass

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Publication Date
Tue Jan 30 2018
Journal Name
مجلة جامعة الانبار للعلوم القانونية والسياسية
الحماية المدنية للمستهلك في المرحلة السابقة على التعاقد الالكتروني
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يتناول البحث الحماية المدنية للمستهلك في المرحلة السابقة على التعاقد الالكتروني