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jcofarts-398
Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Wed Jan 02 2008
Journal Name
Political Sciences Journal
اثر المحددات الخارجية والداخلية في بناء االدولة لعراقية
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اثر المحددات الخارجية والداخلية في بناء الدولة العراقية

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Publication Date
Fri Jun 01 2012
Journal Name
Journal Of The College Of Languages (jcl)
L’ Histoire dans Les séquestrés d’Altona de Jean-Paul Sartre
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Jean-Paul Sartre est la figure principale de l’existentialisme au XXe siècle et spécialement à partir des années cinquante. En partant du travail dans les lycées dans les années trente comme professeur de philosophie, passant par la guerre qui l’obligeait à rester comme témoin passif jusqu’à de l’après guerre avec la naissance de l’existentialisme, Sartre déploie tous ses efforts pour une référence intellectuelle majeure sur tous les fronts: littéraire, philosophique et politique. Dans tous ses livres Sartre aborde le statut de la littérature des idées et de l’écrivain dans la société. Il apparait comme un réactionnaire qui cherche à « régler ses comptes avec le milieu bourgeois dans leq

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Publication Date
Tue Jan 02 2018
Journal Name
Journal Of Educational And Psychological Researches
The effect of recent technology on university students’ skills
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The study aims to identify the students’ attitudes toward recent techniques’ use in teaching; using power point software and data show to facilitate teaching approaches as well as following the approach of lecture in giving subjects, do these techniques facilitate, increase, and tackle the difficulties of subjects, do these attitudes positive or negative?, and to what extent these techniques raise up students’ motivation.   

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Publication Date
Tue May 16 2023
Journal Name
Political Sciences Journal
The Impact of the Internationalization of the Libyan Crisis on the Future of the Political Settlement
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The internationalization of the Libyan crisis and its accompanying militarization of the conflict have played a vital role in hindering to reach a comprehensive political settlement solution in Libya. The increasing international greediness in the Libyan energy resources and the geopolitical importance of the Libyan State led to the involvement of many international and regional powers in this crisis and transformed the Libyan crisis into “proxy war”.  Moreover, the Turkish direct military intervention in the Libyan crisis is considered as one of the main constraints facing the international and regional efforts to settle the Libyan crisis as a result of the Turkish insistence on its military existence in Libya to preserve i

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Publication Date
Tue Oct 05 2021
Journal Name
Arab Science Heritage Journal
العلاقةُ بينَ النّفيِ والتّوكيدِ في الصّناعةِ النّحويّةِ والمعنى
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    If the syntactic structure is a reflection of what is in the mind of the creator of synergies

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Publication Date
Thu Dec 27 2018
Journal Name
Arab Science Heritage Journal
جهود علماء مملكة غرناطة الاندلسية في الشعر التعليمي
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  نالت الحياة الادبية في مملكة غرناطة الاندلسية حظاً كبيراً 

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Publication Date
Fri Mar 01 2024
Journal Name
مجلة المستنصرية للدراسات العربية والدولية
دور الأصلاح السياسي في مكافحة التطرف "تونس إنموذجاً"
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تتسارع التحولات السياسية في العصر الحديث، وتتزايد التحديات التي تواجه المجتمعات، حيث يظهر التطرف كظاهرة تهدد أمن الدول واستقرارها، وتعد الإصلاحات السياسية خطوة حيوية نحو تحقيق تنمية مستدامة وتحقيق التوازن في المجتمعات. أذ يهدف هذا البحث إلى استكشاف وتحليل دور الأصلاح السياسي كآلية فعالة في مكافحة ظاهرة التطرف. وطالما أن الدول في المنطقة العربية تعاني من التسلط والأستبداد وغياب دور المؤسسات السياسية الفعل

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Publication Date
Mon Jan 01 2024
Journal Name
مجلة بحوث الشرق الأوسط
دراسة تأثير المنظفات الكيميائية في إزالة بقع السجاد
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نشأ الانسان منذ بدأ الخليقة محباً للجمال بما يراه من حوله في الطبيعة وكان حريصاً على تزيين نفسه ومنزله بجلود الحيوانات أذ كان السجاد في مراحله الأولى بدائية حتى بلغت الذورة عندما أكتسى السجاد خملة زادته فائدة بأن جعلته أكثر مقاومة وأكثر حفظاً للدفء (الجبوري،2001 ، ص10)وأن التطور الهائل في العلم في هذه السنوات أدى الى أستخدام الكثير من المنتجات والوسائل التي سهلت على الأنسان الكثير من أمور حياته (العبود،2008،ص12) “

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Publication Date
Mon Jul 01 2013
Journal Name
دراسات دولية
قراءة في المذهب العسكري الروسي بين الماضي والحاضر
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إن أهميـة بحثنـا تتضـح مـن خـلال التطـرق إلى دراسـة المـذهب العسـكري في حقبـة الاتحـاد السـوفيتي السـابق وإبـراز الجوانـب الرئيسـة المتعلقـة بفلسـفة المـذهب العسـكري السـوفيتي ومضـامينه الاستراتيجية مــن جانــب، وفلســفة المــذهب العســكري الروســي لمرحلــة مــا بعــد الحــرب البــاردة والتغـيرات المهمـة الـتي طـرأت عليـه، ممـا أفـرز لنـا بطبيعـة الحـال مضـامين مـذهب عسـكري روسـي جديــد قــد يتقــا

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Publication Date
Mon Jan 02 2017
Journal Name
Al-academy
The contribution of the arts to interdisciplinary sciences: Art Therapy
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The history of the arts is closely connected with the history of humankind, since it is impossible to separate our scientific and artistic advances’. Therefore, the current research focuses on the close bond between art and other disciplines. The connection of the arts to the sciences is unequivocal and undisputed; the contributions of artists to the various scientific domains are clear. If one scrutinises the ability of artists to participate in building societies, one will find that the arts have penetrated deeply into a range of products and inventions, starting with the pencil and ending with the missile. The artist’s contributions play a part in the minutest of details across all fields of industry: production, craftsmanship, me

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