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jcofarts-398
Formal Substitution in Logo Design: حاتم كاطع لكن حسن
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substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

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Publication Date
Sat Oct 05 2024
Journal Name
البصريات
الفصل الثالث/ الانكسار في السطوح الكروية
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السطح الكروي (Spherical Surface) السطح الكروي هو سطح منحني جزء من كرة . يسمى السطح الكروي محدب (convex surface) اذا كان مركز التكور له على اليمين ، ويسمى السطح الكروي مقعر(concave surface) اذا كان مركز التكور له على اليسار كما في الشكل (1) . السطح الكروي الذي يفصل وسطين شفافين له خاصية تجميع او تفريق الاشعة الضوئية المنكسره عليه نتيجة قوانين الانكسار ، وتطبيق قانون سنيل على السطح الكروي باستخدام العمود المقام على مماس النقطة التي يحدث

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Publication Date
Wed Dec 20 2023
Journal Name
Arab Science Heritage Journal
الصراع الدّرامي في روايات سميرة المانع
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Praise be to God, and prayers and peace be upon the most
eloquent of those who uttered adverbs, our master Muhammad
and his family and companions, and after,,
This study has shed light on some of the fictional works of
Samira Al-Manea. It contributed in one way or another to
increasing the artistic value of the literary work, spreading in it
an emotional energy that mixed with its events

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Publication Date
Sun Jan 04 2004
Journal Name
Al-academy
فن الزخرفة في حياة وادي الرافدين
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فن الزخرفة في حياة وادي الرافدين

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Publication Date
Wed Nov 01 2017
Journal Name
Journal Of Economics And Administrative Sciences
Empower subordinates within the framework of Transformational Leadership
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This study examined the effect of transformational leadership four main dimensions (ideal influence, inspirational motivation, intellectual stimulation, individual considerations) as the independent variable on the dimensions of empowerment (knowledge and skill, communication, trust, incentives).

The study sought to achieve a set of goals and most important: the study of the reality of the organization surveyed to identify strategies or policies with employees by transformational leadership, moreover see how much support such a leadership strategy for empowerment and describe the dimensions of empowerment of (knowledge and skill, communication, and trust , and incentives) and the extent of its contributio

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Publication Date
Sat Jan 01 2005
Journal Name
Journal Of The College Of Languages (jcl)
الغنائية في الشعر ميخا يوسف ليبنزون
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الغنائية في الشعر ميخا يوسف ليبنزون

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Publication Date
Mon Feb 04 2019
Journal Name
Journal Of The College Of Education For Women
Disadvantages of Abortion and its Impact on Society
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As we have said that the reasons for abortion are many and varied them to be for
the purpose of treatment or the protection of the mother of the loss or that the abortion
of an act intended purpose of birth control or other reasons is the statistics that are
spread in the world that about 50-60 million abortions annually in the world If this
abortion criminal who is loss of the lives of fetuses and a disgrace to the preachers to
the progressive and liberal, secular, and because they were not able to maintain
human life after leaving the obligation to approach Islam and because life support is
the highest things, which is one of the necessities of the five obligatory street
maintenance came verses warn those who un

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Publication Date
Tue Sep 27 2022
Journal Name
Arab Science Heritage Journal
الانهيار الحضاري في المجتمع المسلم وأسبابه
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 By taking a quick look at the glory history of our nation and the current reality of it, we find that the difference is clear between how we used to be and what we have become. This is what I call the regression of civilization that happened to our Muslim nation.

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
تدريس السياسة الخارجية في جامعة بغداد
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تدريس السياسة الخارجية في جامعة بغداد

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Publication Date
Tue Jan 08 2019
Journal Name
Arab Science Heritage Journal
الشذوذ الصرفي وضرورتهُ في اللغة العربية
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 مما لاشك فيه أنّ اندفاعنا للقيام بهذه الدراسة المتواضعة له أسبابه ، أهمها إن بعض الأبنية الصرفية مازالت مغمورة في ركام الدراسة قابعة تحت غبار الزمن على أساس أنها خارجة عن القواعد الصرفية الأساسية من غير مسوغ لهذا الخروج ، وهذه محاولة جادة للوقوف على بعضها ، لكي ننفض عنها الغبار لتخرج إلى النور ،

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
منهج ابن كثير في السيرة النبوية
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جاء ابن كثير في عصر نشط فيه التأليف في كل فن من فنون الدراسات الدينية والعربية، ومن الطبيعي أن يكون التأليف في ميدان السيرة النبوية مواكبًا لهذا النشاط الذي استقى مواده ونصوصه من الثروة الضخمة من الكتب والآراء والروايات التي سجلها العلماء والمحدثون والحفاظ قبل ذلك العصر.

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