Preferred Language
Articles
/
jcofarts-398
Formal Substitution in Logo Design: حاتم كاطع لكن حسن
...Show More Authors

substitution is considered a method of meaning enrichment and is a formal substitution for the letter or the word inside the text, and it is an expression substitution that is a replacement of an element of a text with a formal or graphic element, and a substitution of a latter form by a previous vocalization, thus it results in a cohesive expression. Replacement inside the text happens through the existing relation between the word or the letter and the form within the phenomenon that is based on enhancing the meaning in a way that delimits the context. There are many studies and researches written about replacement, especially in the textual linguistics that focused on the literary and linguistic texts. Hence, the researcher found that this concept can be applied on design and its artistic structure that is formed of parts. Thus, the research is made into chapters, the first chapter determined the problem which is stated in the following question:
What is the role of the formal substitution in enhancing communication discourse in the logo design?
The research objective is (discovering formal substitution methods and what it achieves). The theoretical framework consists of three sections: the first one (the concept of substitution, substitution in Art). The second section (logo formal substitution, types of formal substitutions). The third section addressed (the logo design, types of logos). Two research models have been described and analyzed based on the analysis items that are drawn from the theoretical framework and the resulting indicators. Then the researcher presented the results and conclusions reached at including:

The formal substitution in the structure of the logos contributes in strengthening the functional side through the expressive aspect of the iconic picture and its simulation of the reality which would contribute in the speed of communication between the logo and the receiver as is the case in all the models. The researcher arranged the recommendations in the lights of the results of the research such as:

• The need for the Iraqi sport institutions to pay attention to design sport logos keeping pace with the scientific development in the design field and the logo in particular through hiring academic and specialized designers. The research ended with a list of relevant resources and an abstract in English

Crossref
View Publication Preview PDF
Quick Preview PDF
Publication Date
Sat Dec 29 2018
Journal Name
Journal Of Planner And Development
دراسة تحليلية للمناطق الخضراء وأثرها في بيئة المحلة السكنية )منطقة الدراسة محلة 405 في الكاظمية)
...Show More Authors

View Publication Preview PDF
Publication Date
Tue Oct 23 2018
Journal Name
Journal Of Planner And Development
الاستدامة البصرية في الفضاءات السكنية دراسة إستقصائية للفضاءات الخارجية في مجمعات سكنية منتخبة من بغداد
...Show More Authors

View Publication Preview PDF
Publication Date
Sun Oct 01 2017
Journal Name
Journal Of Economics And Administrative Sciences
Transparency and Its Impact on Achieving The Organizational Reputation.
...Show More Authors

 This research test the relationship and the effect of an explanatory variable transparency in the organizational reputation responder variable by senior management in the departments of the Ministry of Housing and Construction centrally funded, As well as come  out among other recommendations contribute to the achievement of organizational reputation of the organizations surveyed. Given the importance of the research topic for the public sector and the community and the environment in which they operate researcher designed questionnaire containing (30) items, and collected data from (92) respondents, representing the research community (eight establishments) exclusively and comprehensively, relying descriptive analytic

... Show More
View Publication Preview PDF
Crossref (1)
Crossref
Publication Date
Sat Jul 18 2020
Journal Name
College Of Islamic Sciences
التيارات الثقافية في العصر العباسي ودور اهل البيت (ع) في مواجهتها (الامام الحسن العسكري انموذجا
...Show More Authors

In mid 3rd century H . and exactly in the second Abbasid  era, Thereappeared ideological trends which are skeptical of Islamic religion depending upon the magic at one time , and Telmudi ideas at other times . The Muslim scholars , headed by Imam Al – Hasan Al – Askari , answerd them by Iogic and scientific arguments , relying on the gloroious  Qur an and the prophetic Sunnah ,and what He learnt from his grandparents . Therefore , He managed to take down their ideas in the bud and rescue the Islamic religion from anything irrelevant to what the prophet brought .

View Publication Preview PDF
Publication Date
Wed Dec 12 2018
Journal Name
Arab Science Heritage Journal
الزراعة ا لزراعة في بلاد الشام في القرن الثامن الهجري من خلال رحلة ابن بطوطة
...Show More Authors

Greatest travelers Muslims and Ousahm fame, called sheikh Rahalin to frequent roam in outlook, he spent twenty-eight years of his life in travel-related trips and successive, is Ibn Battuta, who wander in, as it was of adventurers who pushed curiosity to ride a lot of difficulties.

View Publication Preview PDF
Publication Date
Tue Dec 01 2015
Journal Name
مجلة كلية التربية ابن رشد / جامعة بغداد
اثر استراتيجية التعلم بالاقران في تحصيل طلبة الصف الخامس الاعدادي في مادة قواعد اللغة العربية
...Show More Authors

Publication Date
Mon Oct 22 2018
Journal Name
Arab Science Heritage Journal
قراءة قراء الكوفة في كتاب "غاية النهاية في طبقات القراء" لابن الجزري"ت832هـ"/دراسة منهجية
...Show More Authors

               خص ابن الجزري في كتابه هذا قراء الكوفة بمجموعه كبيرة من التراجم التي قدمها وفق صياغات  منهجية منوعه اعتمدت على الأسس والضوابط التي التزم بها في تقديم تلك التراجم الخاصة بقراء الكوفة بصورة خاصة  والتراجم الأخرى بصورة عامه مشيرا إليها من خلال بعض الصياغات الفنية في الروايات، فكان يشير إلى نوع العلاقة لمترجمة مع شيوخه من خلال عرضه للرواية ولاسيما في كثرة الرو

... Show More
View Publication Preview PDF
Publication Date
Sun Jul 06 2014
Journal Name
Journal Of Educational And Psychological Researches
أثر طريقة حل المشكلات في التحصيل لدى طالبات الصف الرابع الإعدادي في مادة التربية الاسلامية
...Show More Authors

The researcher identified the objective of this research Do you know the impact of the way to solve problems in the achievement of the students in the fourth grade prep Islamic Education, and the researcher has identified the limits of the search, and the terms contained in the title researched and then offered the researcher previous studies relate to the subject studied, introduced Studies in Arab and foreign countries dealt with how to solve problems, the researcher identified the methodology discussed public represented by experimental method, and the sample consisted of two groups, one experimental and the other officer, and worked on the set of variables that may affect the results between the two groups in vkavot changers task, th

... Show More
View Publication Preview PDF
Publication Date
Mon Jan 28 2019
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Achieve of Marketing Superiority under the adoption of the concept of internal marketing: Applied Research at National Company for Insurance Company.
...Show More Authors

The insurance Sector of important vessels saving that work on the accumulation of capitals which contribute to the financing of economic and social development plans of countries, in order to achieve of marketing superiority in presenting the insurance services it would require insurance companies focus their marketing efforts and increased interest in internal customer to recruitment new customers and keep of current customers, so the research aims to release the impact of the dimensions of the internal marketing of (the company's vision, training and development, incentive and, motivation, internal communication) in the dimensions of the marketing superiority (to keep the customer, service quality, customer satisfaction, customer, valu

... Show More
View Publication Preview PDF
Crossref
Publication Date
Sun Aug 30 2020
Journal Name
Journal Of Economics And Administrative Sciences
The impact of service promotion on achieving leadership for business organizations
...Show More Authors

The research problem lies in the fundamental questions that revolve around the role of each of the tools of promotion, namely advertising, personal sale, public relations, sales promotion, and direct marketing in achieving leadership for business organizations. Research to know the role of promoting the service in the researched company and whether the promotion of the service is qualified to lead the researched company to leadership, and for this purpose formulated research hypotheses of three hypotheses, the first hypothesis says that there is a significant impact relationship between promotion and entrepreneurship. The second hypothesis aimed to determine the role played by promotion in the researched company to achieve unique

... Show More
View Publication Preview PDF
Crossref