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Employing Celebrities in Commercial Advertising Design: براء مهدي محسن
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Employing the social personalities (celebrities) in all fields (artistic, sports, media, etc.) is an important media and visual communication means of identification for the companies and institutions in order to convey the advertising idea in accordance with the creative, aesthetic and functional principles aimed at promoting products and gaining the symbolic value for the company. This study investigates the employment of social personalities in the commercial advertising design in order to pinpoint the importance of employing celebrities and their representation in the advertisement to convey the meaning that signifies the advertisement goal. Thus the question of the study is: "What are the mechanisms of employing celebrities in the design of commercial advertising?" The importance of the research is its contribution to guide the employment of celebrities to the relevant parties. The aim of the research is to identify the mechanisms of employing the celebrities in the advertisement design. The research time limits extend from 2016 to 2017, with the selection of Asia cell and Zain Iraq as a field for the study. The theoretical framework contains a section which is (the functionality of commercial advertising). The research procedures included clarifying the method used by the researcher which is the descriptive approach used in order to reach the results, conclusions, recommendations and proposals. The results mentioned that: The employment of celebrities in the advertising is an interaction with the recipient, that when most recipients are exposed to the advertisement they are not ready to actually buy the product so it is important to get the information of this product stored in their memory in order that the situation would be convincing to buy, thus recalling the information that was announced. The celebrity employment strategy is considered the most successful way to achieve the goal of the commercial advertisement. The researcher, through the results , reached at a conclusion that : celebrities in advertising represent products, companies or enterprises and draw a positive mental image of the product or service and link the beauty and credibility of the personality to the qualities of the product and create positive and lovely tendencies in the minds of recipients towards the advertisement.

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Publication Date
Thu Apr 20 2023
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Design of New V Shaped Thermotropic Liquid Crystals containing Heterocyclic
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    The characterization and design of this study of new liquid crystals with a V shape compounds containing thiazolidine-2,4-dione and 1,3-phenylene as a core unite with mesophase properties were reported. Preparation  and characterization of chloroacetic acid, water, and thiourea to produce thiazolidine-2,4-dione [I] in the presence of strong hydrochloric acid. The 4-hydreoxybenzaldehyde and n-alkyl bromide were reacted with potassium hydroxide to create the n-alkoxy benzaldehyde., then the compound [I] reacted with [II]n in presence of piperidine to produce compounds [III]n. Also, converted resorcinol to a corresponding  compound [IV] by refl

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Publication Date
Sun Jan 13 2019
Journal Name
Iraqi Journal Of Physics
Design and manufacturing of supercritical drying autoclave for aerogel production
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This article will address autoclave design considerations and
manufacturing working with high pressure low temperature
supercritical drying technique to produce silica aerogel. The design
elects carbon dioxide as a supercritical fluid (31.7 oC and 72.3 bar).
Both temperature and pressure have independently controlling
facility through present design. The autoclave was light weight (4.5
kg) and factory-made from stainless steel. It contains a high pressure
window for monitoring both transfer carbon dioxide gas to liquid
carbon dioxide and watching supercritical drying via aerogel
preparation process. In this work aerogel samples were prepared and
the true apparent densities, total pore volume and pore size

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Publication Date
Fri May 16 2014
Journal Name
International Journal Of Computer Applications
Design and Implementation of Real Time Face Recognition System (RTFRS)
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Publication Date
Sat Jan 01 2022
Journal Name
Technologies And Materials For Renewable Energy, Environment And Sustainability: Tmrees21gr
Optical characteristics of simulated design of parabolic trough solar concentrator
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Publication Date
Sun Sep 15 2019
Journal Name
Al-academy
Use of Multimedia in the Design of Educational Websites and their Role in Enhancing the Cognitive Aspect of the Learner
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Multimedia is one of the most important elements of modern educational media and must be used in educational websites in order to disseminate knowledge on a large scale and should be used to provide scientific information to all, as the current research tried to explore the possibilities of employing them in the design of educational websites and highlight their role in promoting the scientific aspects of the user. This study included four axes, the first of which was devoted to the introduction which includes the problem of research, its importance, objectives and its objective, temporal and spatial limitations, which were limited to the study of the main pages of Arabic educational websites published in 2019. The second axis contained th

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Publication Date
Sat Aug 08 2026
Journal Name
Mesopotamian Journal Of Artificial Intelligence In Healthcare
Design and Implementation of an Intelligent Electronic Circuit to Control Laser Power in Real Time Using Built-In Thermal Feedback
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Publication Date
Thu Mar 29 2018
Journal Name
Construction Research Congress 2018
Consideration of Worker Safety in the Design Process: A Statistical-Based Approach Using Analysis of Variance (ANOVA)
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Publication Date
Mon Dec 30 2024
Journal Name
Water, Air, & Soil Pollution
Design of New Wet Heterogeneous Photo Oxidation Process for Refinery Waste Water Treatment in Photo Baffled Reactor
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Publication Date
Thu Oct 16 2025
Journal Name
Pharmacia
Design and evaluation of a mucoadhesive gel-forming spray for local delivery of betamethasone sodium phosphate in aphthous ulcer management
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Mouth ulcers are common oral lesions. Although several topical treatments are commercially available, their limited residence time requires frequent application, which remains a significant drawback. This study aimed to develop a novel mucoadhesive, thermosensitive, in situ gel-forming spray for local delivery of betamethasone sodium phosphate, thereby reducing systemic exposure. Formulations were optimized using the design of experiment approach to investigate the effects of thermosensitive polymers (Poloxamer 407 and Poloxamer 188), mucoadhesive polymer (hyaluronic acid), and drug incorporation on gelation temperature and time. The optimized formulation gelled at 33.3 ± 0.7 °C within 14.79 ± 1.87 s and showed a spray angle of 4

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Publication Date
Tue Mar 30 2021
Journal Name
Journal Of Economics And Administrative Sciences
Designing a Quality System using the Goals Programming Method -An Applied Research
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Due to the continuous development in society and the multiplicity of customers' desires and their keeping pace with this development and their search for the quality and durability of the commodity that provides them with the best performance and that meets their needs and desires, all this has led to the consideration of quality as one of the competitive advantages that many industrial companies compete for and which are of interest to customers and are looking for. The research problem showed that the Diyala State Company for Electrical Industries relies on some simple methods and personal experience to monitor the quality of products and does not adopt scientific methods and modern programs. The aim of this research is to desi

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