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Formal-semantic metaphor in print advertising design
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The research problem lay in the existing of this direct relation between the increasing and the big variety of the goods and the producing companies which mean the increase of the competition and the directing techniques of the commercial advertisings, which become spread everywhere and in an age characterized with the great varieties in the tests and the stances which requires the designers to seek designing accomplishments that are characterized with creativeness , seriousness and unsallity through the designer depending in constructing his / her texts and his/ her visual items on reference forms metaphors to achieve his / her designing purposes.
So the researcher through her primary flying study seek the identifying the manner of the form followed in the designing of printed commercial advertisements , and she evoke in the light of what came above, the following questions which some of which are:
1. Is there a suitability between that which is metaphor taking for and the goods?
2. Did the metaphor acquire aesthetic reference added to the designed work and the centers of attraction ?
The study included fiove chapters, chapter one tackled the research problem, its importance, its goals, its limits and identifying its idioms, as for chapter two, it contain the theoretical frame and its divided into three inquiries the firsat tackled the concept of metaphor –sources types and its reference function, as for the second inquiry it tackled the concept of reference in designing and form reference in designing of commercial advertisements , while inquiry three tackled the sign reference in the commercial advertisement, and then followed in the indicators which come from the theoretical frame. Then the researcher tackled the research procedures in chapter three and in chapter four the samples were analyzed and discussed basing to the theoretical frame indicators, while chapter five came to include the results and the inferences reached by the researcher.
The most important results :
the designer ability in building the advertisement subject, its embodying, his / her awareing with the directing techniques frames "the technique of showing the idea" and his / her seeking the reference form metaphors, represent main variable in the building of modern advertisement in designing and in directing.
The designer depended in her designing on the receiver awairing and his / her awairing to the reference mark mentally –illusion in a way that the written texts may vanish except the titles.

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Publication Date
Wed Jun 01 2016
Journal Name
Journal Of The College Of Languages (jcl)
Estudio lexicográfico sobre la Terminología de la Planta “Maíz” en Andalucía
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Andalucía, dentro del mapa lingüístico español, es una región con muchas variaciones dialécticas. En muchos casos contiene una gran variedad de términos propios de la zona, ya que en esta misma zona se pueden observar muchas subdivisiones dialectales.

En este trabajo, hemos seguido dos tipos de fuentes:

- Directa: Se trata de conseguir la información por medio de cuestionarios distribuidos a informantes de edades y localidades diferentes.

 - Indirecta: Consultando libros para conseguir información y datos básicos del tema, e información sobre las voces y nombres dialectales en la geografía estudiada.

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Publication Date
Sun Apr 03 2016
Journal Name
Journal Of Educational And Psychological Researches
The use of social networking sites (facebook) and its impact on social relations
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      Is the subject of Facebook of more topics that aroused interest and that it provides the features and services that allows users to direct communication and interaction and dialogue with others, and deals with the subject of research the use of Facebook and its effects left by the social relations, as the field study was conducted on a sample of 130 students from students Baghdad University of males and females in the Faculty of Political Science and Agriculture, Science and Education, Girls, and limited the sample to Facebook users exclusively to test the study hypotheses and relationships connectivity, and the results revealed the presence of a significant impact of Facebook in th

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Publication Date
Mon Nov 02 2020
Journal Name
جامعة بغداد/ كلية التربية للعلوم الصرفة - ابن الهيثم
مستويات الفهم الرياضـي المتضمنة في كتاب الرياضيات للصف الثاني المتوسط
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Publication Date
Wed Dec 15 2021
Journal Name
مجلة العلوم القانونية والسياسية
الحماية الجنائية لأمن الدولة الداخلي في ظل حروب الجيل الرابع
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تناول البحث موضوعاً شديد الأهمية وهو الأمن الاجتماعي منظور اليه في سياق الحماية الجنائية لأمن الدولة والتحديات التي يتعرض لها بعد حصول تغيير حاسم في أساليب الحرب. كما يقدم البحث تقسيماً مختلفاً لأجيال الحروب نقتصر على اربعة منها استناداً إلى التغيير في أهداف الحرب الاستراتيجية وليس إلى مجرد وسائل ارتكابها لان هذه الوسائل لا تصلح لوصف التغييرات الحقيقية في أنماط الحروب والاهداف التي تسعى إلى تحقيقها. ويؤكد

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Publication Date
Sun Jun 20 2021
Journal Name
Baghdad Science Journal
The Impact of Fear and Rational Appeal Scam Techniques on Individual Susceptibility
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Scams remain among top cybercrime incidents happening around the world. Individuals with high susceptibility to persuasion are considered as risk-takers and prone to be scam victims. Unfortunately, limited number of research is done to investigate the relationship between appeal techniques and individuals' personality thus hindering a proper and effective campaigns that could help to raise awareness against scam. In this study, the impact of fear and rational appeal were examined as well as to identify suitable approach for individuals with high susceptibility to persuasion. To evaluate the approach, pretest and posttest surveys with 3 separate controlled laboratory experiments were conducted. This study found that rational appeal treatm

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Publication Date
Sat Sep 11 2021
Journal Name
Journal Of Kufa Studies Center
فتوى الجهاد الكفائي ودورها في بناء الإنسان (رؤية قرآنية معاصرة )
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صار لزاماً علينا بيان مفهوم المعنى الحقيقي للجهاد وبيان أفضل أنواعه ورتبه وتحديداً الجهاد الكفائي بين النظرية والتطبيق من حيث معناه العام وبجوانبه الفكرية والاجتماعية , والسياسية ,والاقتصادية , وإيماناً منّا بانتفاضة المرجعية العليا في إعلانها الجهاد الكفائي ضد العصابات الارهابية التي استباحت الدين والوطن فكانت بالفعل الهام إلهي جسد أروع مبادئ الاسلام في التضحية والدفاع عن الدين ومقدساته , وانبل القيم الا

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Publication Date
Mon Jan 01 2024
Journal Name
بيت الحكمة
دور مجلس المنافسة في الحد من الممارسات التمييزية ضد العمالء
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Publication Date
Tue Aug 15 2023
Journal Name
Journal Of Economics And Administrative Sciences
The Impact of Organizational Innovation Climate on Sustainable Competitive Advantage- Empirical Study
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The problem of the research is that some companies lack the mechanisms and policies that to enhance the loyalty of these valuable resources, which led to difficulties in generating knowledge, producing, storing, investing and investing information to achieve a sustainable competitive advantage. In addition, companies are still working with the traditional wage system (monthly salaries), which makes people not think about adding value to work. The research aims to determine the level of variables for researchers to clarify the impact of the organizational innovation climate on sustainable competitive advantage. The Qualitative approach is used based on research. The research was applied

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Crossref
Publication Date
Wed Oct 01 2008
Journal Name
Journal Of Educational And Psychological Researches
المشكلات التي تواجه الطلبة المتفوقين دراسيا في المدرس الثانوية الاعتيادية
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تولي المجتمعات المتقدمة اجتماعياً واقتصاديا وثقافيا وعلميا اهتماما بارزا للعنصر البشري واستثماره على أفضل صورة ممكنة لتحقيق التقدم والرفاهية لتلك المجتمعات وللأفراد على حد سواء , وتحتل تنمية الثروة العقلية واستثمارها محل الصدارة حيث يبذل اهتمام خاص للكشف عن المواهب والكفاءات المبدعة وتنميتها وتوجيهها ورعايتها علميا وتربويا ومهنيا وذلك لان العنصر البشري يعد جزءا لا يتجزأ من الثروة القومية للأمة حيث

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Publication Date
Tue Feb 24 2026
Journal Name
Journal Of The College Of Education For Women
دلالة الفعل المزيد في الخطبة الشقشقيّة للإمام عليّ (عليه السلام)
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