The research problem lay in the existing of this direct relation between the increasing and the big variety of the goods and the producing companies which mean the increase of the competition and the directing techniques of the commercial advertisings, which become spread everywhere and in an age characterized with the great varieties in the tests and the stances which requires the designers to seek designing accomplishments that are characterized with creativeness , seriousness and unsallity through the designer depending in constructing his / her texts and his/ her visual items on reference forms metaphors to achieve his / her designing purposes.
So the researcher through her primary flying study seek the identifying the manner of the form followed in the designing of printed commercial advertisements , and she evoke in the light of what came above, the following questions which some of which are:
1. Is there a suitability between that which is metaphor taking for and the goods?
2. Did the metaphor acquire aesthetic reference added to the designed work and the centers of attraction ?
The study included fiove chapters, chapter one tackled the research problem, its importance, its goals, its limits and identifying its idioms, as for chapter two, it contain the theoretical frame and its divided into three inquiries the firsat tackled the concept of metaphor –sources types and its reference function, as for the second inquiry it tackled the concept of reference in designing and form reference in designing of commercial advertisements , while inquiry three tackled the sign reference in the commercial advertisement, and then followed in the indicators which come from the theoretical frame. Then the researcher tackled the research procedures in chapter three and in chapter four the samples were analyzed and discussed basing to the theoretical frame indicators, while chapter five came to include the results and the inferences reached by the researcher.
The most important results :
the designer ability in building the advertisement subject, its embodying, his / her awareing with the directing techniques frames "the technique of showing the idea" and his / her seeking the reference form metaphors, represent main variable in the building of modern advertisement in designing and in directing.
The designer depended in her designing on the receiver awairing and his / her awairing to the reference mark mentally –illusion in a way that the written texts may vanish except the titles.
In this paper the method of singular value decomposition is used to estimate the ridge parameter of ridge regression estimator which is an alternative to ordinary least squares estimator when the general linear regression model suffer from near multicollinearity.
تناول البحث أبعاد الذكاءات المتعددة كمتغير مستقل بأبعاده الفرعية الثمانية ( الذكاء الاجتماعي ،الذكاء الطبيعي، الذكاء البصري، الذكاء المنطقي، الذكاء اللغوي، الذكاء الموسيقي، الذكاء الحركي/الحسي، الذكاء الشخصي/ البيئي) واليقظة الاستراتيجية كمتغير تابع بأبعاده الفرعية الثلاثة ( اليقظة التجارية، اليقظة التنافسية ، اليقظة التكنولوجية) وقد تم اختيار عينة من المديرين العاملين في وزارة الصناعة والمعادن، فق
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ان الداسات القرانية تعد من الدراسات المتعلقة في اللغة العربية لانها تتعلق بدراسة جانب من جوانب اعجاز القرأن الكريم لذلك قمت بدراسة جانب من جوانب اعجاز القران الا وهي لفظة اكل
Project deal with the study of the suitability of the planning standards of the select sites for sports facilities for the holy city of Karbala and the extent of convergence and divergence between these standards and points of strength and weakness in each of these standards.
It was found that there was a lack of the role given to the sports as a kind of luxury does not deserve to spend money and efforts, and was then incorporated with a lot of entertainment services by planners.
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ان الهدف من البحث هو تقويم منهاج الفيزياء للصف الاول الثانوي في الجمهورية اليمنية
Advantage of the science of management for a lot of other sciences vitality and openness to the rest of the science and knowledge of the various branches fields, and at the same time, overlapping and intermingling majora between the various branches of administration and specialties, and based on this fact, the idea of this research to come out of one of the important topics with two topics of vital in the field of strategic management, namely patterns Strategic Command, and the effectiveness of senior management teams. I've seen the science of management, particularly in the field of strategic management, large shifts and changes, especially in the last two decades, as the RPR Strategic Management rich field of research and the emergenc
... Show Moreخليفة بن خياط بن خليفة الشيباني ألليثي العصفري البصري، أبو عمرو، ويعرف بشَبَابه، الفقيه، المُحدَث، الأديب، المؤرخ، النسَابة، وهو سليل أسرةِ اشتهر أبناؤها بالعلم، وأنجبت عدداً من العلماء الأفاضل، الذين عرفوا في ميادين مختلفة، فالجد والأب والحفيد، علماء محدَثون، وبرزوا في علوم عدة ، كان متقناً وعالماً بأيام الناس.
اهتمام العلماء العرب بالحروف مبينين معانيه موضحين مقاصده