The eloquence assemblage, as it is appeared in this research, is the most prominent terms that
accompany the art. It includes the whole artworkand it does not stop at the borders of the
construction, but also extends to the material presented in this or that work. It means the
discovery of all that essential in the material presented and it is far away from what is
accidental and fleeting. Moreover, it is the type of pressure of the poetic status and the
familiarity with the material flowing subconsciously. It means that the clever poet masters his
language alongside with his discernment and intelligence framed by fast-witted. The semantic
assemblage within the technical construction means focusing on what embodies that material
and it suggests it and expresses it and gets rid of everything that is redundant, such as extra
explanation and details and every thing that has relationship with disability of the art work
effectiveness. The eloquence assemblage includes the technical image as the image is a spatial
and temporal forms that includes a brief process where no place but for the essentials to
represent a distinct and unique linguistic and stylistics economic. The eloquence assemblage
makes the text opened to interpretation, especially when it becomes a source for the
mysterious and suggested symbols and signs assemblaged within the framework of the
technical picture and what metaphor, allegory and simile it has and it plays an important role
in enriching the semantic meaning. In fact this depends on the poet's ability and the speed of
his picking all that is striking and influential and summarizes his artistic work in the overall
equation similar to the chemical equation. The researcher discusses the eloquence assemblage
in several axes and as followings:
- words assemblage linguistically and idiomatically
- pressure of words and its semantic interpretation
- Mystery and its suggestive connotations
- Clarity and its creative and technical connotations
- eloquence mobilization and its artistic continuous.
At the end, the research puts a list of references and sources and the abstract in English.
ABSTRACT
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Advertising is
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