Abstract:
Taghlib tribe had an important part in the history of the first century of
hijra. She managed to get the best social, economic and political basis in the
Arab- Islamic state. In this basis Taghlib was the best Dhimies in the Islamic
state. This tribe refused to be among the people of the book, and to be from
the people of dhima. That tribe refused to pay the Jizya and Khraj, but
accepted to pay double Sadaqa in stead of Jizya and Khraj, so in that case
many Muslims become angry.
Although their Christianity was naïve and simple, Taghlib hold it until the
end of the third century A.H. Taghlib did so because her people wanted to
keep their good relation with the Byzantine. Taghlib thought that the
Christianity was a good way to protect their independence and the unity of
their existence. The Christianity differentiates them from the other Arab tribes
in the Arabian Peninsula, and the people of the book.
The prophet treated them with a good policy so did the rightly guided
caliphs, Omar wrote a good peace treaty for them. In this peace treaty he
recognized their religion and personality, so did Othman and Ali.
Taghlib entered Avery hard wars with the Qaisit Arab - tribes in the Jaziraalfuratiya.
These wars were for economics, politics and socialist reasons.
Taghlib had got the help of her Islamic branches in athirbegan, kufa and
Basra. This means that the tribal solidarity was joining the Muslims Arab tribes
with the Christian Arab- tribes.
The current research aims at identifying the new marketing directions that in the picture because if the changes and challenges that face the business nowadays, these effect on the future of the new product.
The problem of the research concentrate on the new marketing activities and how to make it appropriate between the product and the market's need, and to fulfill the needs and desire of the customer and it's importance for achieving the economical goals of the organization for a long relationship with the customer.
The resume of the research is about the impact of nowadays marketing and it's effect on knowing the customer instead of concentrating on the important roll of mark
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