Abstract:
If we neglect the value of historical fashions as a source of inspiration for
contemporary fashion designers we will neglect a treasure of original designs.
In neglecting such a treasure how could we then know what is original. Today
the most famous fashion designers are often inspired, in the outwardly from
and internal lines of their fashions, by fashion designed during the ages of the
past.
Designers can find such fashions in books of history and museums. But
the historical ages are not equal in the fertility of the originality and novelty of
their fashions. Thus the contemporary designer may not find the old designs
inspiring so he invents them.
The researcher was keen in this paper to include all the basic concept of
the art of patchwork 3? and she referred to the historical background of this
art as well as its common tools . She also referred to the art of embroidery
and beadwork ... etc.
To connect the pieces with this classy art (patchwork)/
She discussed some modern producing techniques such as computer. (The
study ends with conclusion that suggests designs of the art of patchwork. the
paper included io suggested designs.)
The study includes inventive ideas. In order words producing great variety
from one idea or design with great intellectual and expensive freedom and
flexibility in prescribing the creative ideas that are original.
The paper is of tow parts. First is the theoretical part which is chapter two
of the study that tackles the studies related to the subject mentioned above.
The practical part includes a brief explanation of the steps of producing the
designs and their supplements. This proves that the art of patchwork is a
beautiful art, fit for artistic designs. Hence such designs are not less important
and beautiful than other designs that are not based on patchwork.
The researcher likes to bring the old to the era of development and
technology to make use of it and crystallize our artistic talents.
Therefore the study aims to preserve the art of patchwork with the addition of
modern and artistic touches with little cost as much as possible.
Abstract:
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The power of advertising is immense. Producers of commercial goods and services routinely pour vast sums into promoting their wares through the advertising media, knowing that a successful campaign can win them vital market share , and that failure to advertise effectively can have devastating results . The function of advertising is promotional ; to draw our attention. In order to achieve this function it must reach its target audience , then capture that audience with a message that is both attractive and memorable.
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