A literary text is not void of the use of the ego and the other while speaking or in a spoken communication. Such a usage is apparently outstanding in Arabic literature, and it reflects society in all its various cultural, social and political conditions. Therefore, the ego is one of the prominent concepts on which human personality is built, and its role in the formation of society and in communicating among all human societies. Accordingly, the present paper aims to clarify the duality of the ego and the other, where the ego starts from the poet himself to expand the circle of subjectivity by including his family, society, immediate surroundings, race and his religion. The other, on the other hand, that is separated from the poet, represents the family, tribe, gender and religion. All such references are found in Lenora’s personality. The latter differed from the poet with respect to his family, tribe, sex, and religion. Thus, the significance of the study lies in finding the link between this duality. The study has concluded that highlighting the ego to the other side, and to the poet’s personality was reflected in his poetic production by highlighting the ego even when talking about the other. Such a feature characterizes the king, who has the authority. The study has further concluded that Joseph's love for Lenora constitutes a qualitative step and a new trend of the flirting art in Andalusia, creating as a result a new civilized atmosphere, expressing the spirit of the new civilized life. Accordingly, the researcher adopted the descriptive analytical approach to reveal the role of ego alongside the other (Linora) while studying and analyzing the data. The study has finally concluded that the ego and the other are dual in the poetry of Linora where imagination participates in the formation of an image. Besides, the Poet, Joseph III has drawn the ego to express what he was aware of in terms of feelings, sense and sincerity in expressing and influencing the listener or the recipient, highlighting the active ego linguistically, drawing its image, and demonstrating the way the ego possesses a self-referral that cannot be escaped from.
Abu Firas al- Hamdani is one of the most prominent abbasid poets Who characterized their poetry with high artistic quality especially in his Romyate which blended the quality of feelings of grief, sorrow, longing and nostalgia that makes sensitive self conflict that stems with time from one hand and with place on the other hand. Because we are dealing with a poet lived west spatial coercive which it has been hurt him within a time conflict swinging between despair and some times patience and hope other times between the present and his painful reality also between the past and the beautiful times.
This researcher is to stand on this Romyat by monitoring effectiveness of the poetic text based on conflict between the presenc
The advertisement is important in maximizing the resources of journalistic institutions. It helps them to perform their duties and also establishes their independence. However, this type of communication has often overlapped with other types of communication, including media and publicity.
Those in charge of the press bear responsibility in this regard, as some of them harness the advertisement for personal purposes; or detrimental to media content. Many communication authorities have drawn attention to the danger of confusing the concepts and levels of the three activities and have moved towards establishing rules to reduce overlap between them.
The aim of this research is to try to disengage the concept of advertising,
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The problem of the research concentrate on the new marketing activities and how to make it appropriate between the product and the market's need, and to fulfill the needs and desire of the customer and it's importance for achieving the economical goals of the organization for a long relationship with the customer.
The resume of the research is about the impact of nowadays marketing and it's effect on knowing the customer instead of concentrating on the important roll of mark
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... Show MoreAbstract:
The prose poem of the 1990s is considered one of the important
contributions of the Iraqi poetic scene. The poem found a position in the Iraqi
poetry because of the favor of a group of youth poets who lefty clear traces.
Their linguistic techniques often violate the domain o9f language, significance
and image.
The poems of those youth poets moved the verse towards reality to
drink from its abundant springs in order to stand on a rigid ground. Their
linguistic traces are characterized by paradox and astonishment that are used
by the poet to construct his poem.
The paradox was considered an ideal means for constructing a
poem by some of them. The poem moved towards definitions and these
de