It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
Background: White-spot lesion is one of the problems associated with the fixed orthodontic treatment. The aims of this in-vitro study were to investigate enamel damage depth on adhesive removal when the adhesive were surrounded by sound, demineralized or demineralized enamel that had been re-mineralized prior to adhesive removal using 10% Nano-Hydroxy apatite and to determine the effect of three different adhesive removal techniques. Materials and methods: Composite resin adhesive (3M Unitek) was bonded to 60 human upper premolars teeth which were randomly divided in to three groups each containing ten sound teeth and ten teeth with demineralized and re-mineralized lesions adjacent to the adhesive. A window of 2 mm was prepared on the bucca
... Show MoreBackground: Oral SCC is a complex malignancy where environmental factors, viral infections and genetic alterations most likely interact, and thus give rise to the malignant condition. The HSP70 play a direct role in apoptosis inhibition by aligning the improved integrity of a cell’s proteins with the improved chances of that particular cell’s survival.P21 gene produces p21 protein which is a potent cyclin-dependent kinase inhibitor that plays a significant role in carcinogenesis. The aims of the study were to evaluate and compare the immun-histochemical expression of the HSP70 and cell cycle protein p21in NOM, OED, and OSCC. Correlate both marker expressions with each other. Materials and methods: Forty six formalin-fixed, par
... Show MoreThe current study aimed to identify the difficulties faced by the student in mathematics and possible proposals to address these difficulties. The study used a descriptive method also used the questionnaire to collect data and information were applied to a sample of (163) male and female teachers. The results of the study found that the degree of difficulties in learning mathematics for the fifth and sixth grades is high for some paragraphs and intermediate for other paragraphs, included the student's field. The results also revealed that there were no statistically significant differences at the level of significance (α = 0.05) between the responses of the members of the study sample from male and female teachers to the degree of diffi
... Show MoreThe Regression analysis is considered as a basic element of statistics science elements, and it is an important style of applied statistics when studying different social and economical phenomena. As well as it is considered the most statistical method used in different sciences and fields, and it determines in clear picture the relations among the variables in the form of equation replaced from the degree of parametric on the strength and the importance of this relationship .And ;also it repots the degree of prediction and response ;also ,it is necessary in regression planning and making decisions for finding regression equation .And it is one of modern styles which tak observable caring especially in artificial neural networks. Our main
... Show MoreLiterature historians and researchers almost agree that literature is a product of the environment and it is the product of interaction of events and it affected by the direction of that environment and then the literature affects the its environment and the modern science confirms this fact until make the environment competes hereditary factor in its effect because that each environment has its characteristics which affect the literature and leaves its effect on it and even when a writer exaggerate in its monopolize and tyranny of selfin its literature, he cannot be away from affection by including around of literature because the literature is the mirror that reflects aspects of the environment. In other words, literature is expression
... Show MoreThere are many teacher and parents suffer from reduce the ability of attention to the children, so the attention not settle on nothing not only to minute for time, so the research aim to following:
1-Is the using the positive reinforcement lunch in take attention of kindergarten visual? 2-1-Is the using the positive reinforcement article in take attention of kindergarten visual? 3-1-Is the using the positive reinforcement symbol in take attention of kindergarten visual? 4-1-Is the using the positive reinforcement action in take attention of kindergarten visual? 5-Is the using the positive reinforcement socialization in take attention of kindergarten visual? 6-what the most percentage obtain of the six factors of take attention?
Change the properties of the river hydrological and geomorphological during his career from its source to its mouth depending on the variables may be quick effect and short-term, addressed the study put the Tigris River geomorphological and hydrological and environmental in the city of Baghdad and found that most of the manifestations geomorphological indicate that the river enters the aging in the area were not so previously evidence suggests hydrological and environmental river that entered this stage long ago may be an extraordinary period. He found that the cross sections and locations of erosion and sedimentation size and type of flow patterns may change with moderate values to patterns with relatively abnormal values for the river.
... Show MoreThis research endeavors to clarify the relationship between the general policies of the country and Civil Organizations (Cos). This requires that we first identify the concepts of making polices on the one hand, and of COs on the other hand. Initially, polices starts as personal ideas that are, later, turned by some groups of people into suggestions. When the governments adopt these suggestions, they become state policies as shown by the following: Idea ----------> Suggestion--------> Policy. COs are groups of free voluntary organizations acting to bridge the gap between the state and the public, and to respond to the latter's demands. The organizations includes, among others, trade unions and professional associations. In oth
... Show MoreDeveloped the study idea to harvest torrential rains from the plateau of Western style economic cost little help to get the amount of water may exceed 2 billion m 3 per year (depending on the amount of rainfall in that year) has been exploited for agricultural projects or add water to the lakes and rivers. Adopted at the product issued by the oil company, the center (Daura Filtered) reduces the ability of soil to absorb and filter rain water to as much as possible and raise the proportion of surface runoff in addition to this that the product environment-friendly fades and evaporates within 3 years and recognized him in the states was used Successfully.