It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
A study of interactivity in the Iraqi newspaper sites_ An analytical study of the website of Al-Mada, Al-Zaman, Al-Sabah and Tariq Al-Shaab newspaper sought to determine the amount of interactivity in the sites of Iraqi newspapers that have been published since 2003, which consists of (15) newspapers according to the statistics of the Iraqi Books and Documents House.
and the researcher conducted an analytical survey on these sites, and the percentage of interactivity in general was weak, not more than (47.1%), and this weakness in interactivity contributed greatly to the decline in surfers of the websites of those electronic newspapers.
The highest aggregate rate of the research sample was in the simple interactive tools
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The research statement to the amount of the contribution of information and communication technology in the quality of tourism and hotel services, and determine the relationship between the impact of information and communication and the quality of tourism services technology, The importance of the research is to establish the philosophical thinking of the nature of variables, as a modern administrative terminology and employ them towards the quality of tourism and hotel services, the research dealt with a problem expressed by a number of intellectual and practical questions, Was formulated based on the current situation witnessed by the tourism sector and hotel in Iraq, and the real gap was the lack of awareness of the impo
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The research seeks to identify the impact of fraud detection skills in the settlement of compensatory claims for the fire and accident insurance portfolio and the reflection of these skills in preventing and reducing the payment of undue compensation to some who seek profit and enrichment at the expense of the insurance contract. And compensatory claims in the portfolio of fire and accident insurance in the two research companies, which show the effect and positive return of the detection skills and settlement of the compensation on the amount of actual compensation against the claims inflated by some of the insured, The research sample consisted of (70) respondents from a community size (85) individuals between the director and assistan
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The mobile device be used in all fields in society to be the life is more easy. So that it's used in the instructional operation and that need to study the effective of it in the teaching operation. The aims of research are known the effect of using the Bluetooth techniques in the mobile upon students' achievement and their retention of information. The sample consist of (34) students in the first class in Electrical Techniques Department in Technical Institute of Nassiriayah at (2010 – 2011) which divided to two equivalent groups, experimental and control by using the two equivalent groups design. Seven subjects were choices of Electrical Installation subject in second course. The researcher limited the teaching objectives and built t
... Show MorePassion as as impulse nas not reached the imporhance it dessryes in acabemic stubies desse its essence literatyre lt reprt ot the pillars of arab of ayab coyrtship lt has close connection to hn man life and destiny thus we think that it nee ds analysis and follow regardless of the various studies that history preserved dealing with an area reguires great tot it one widespresad and literary issues lt rises and theme of love and passion whether in hints or in details
The Aim of this study is to identify the importance of associations and professional associations in the field of libraries and information at the global level and at the Arab level through analytical study carried out by the researcher adopted the security of the international federation of libraries IFLA model at the global level, associations, Egyptian information and libraries in the Arab world and the imposition study a number of recommendations. Most important to increase funding for unions and professional associations, and the need to establish sessions and meet with the owners of the profession in order to exchange experiences and skills development.
The present theoretical study concerning the relation between anthropology and education has discovered the existence of differences in points of view between teachers related to socialization. Anthropologists see socialization as the process in the child acquires the culture of society tike shills, habits, types of behaviors, norms and social values. Sociologists concentrate on the problems of learning, and the types of social behaviors. Social sciences can be considered as integrated unity concerning the realization of objectives. However they hold various opinions about this subject.
Background: This study compared in vitro the marginal adaptation of three different, low shrink, direct posterior composites Filtekâ„¢ P60 (packable composite), Filtekâ„¢ P90 (Silorane-based composite) and Sonic fillâ„¢ (nanohybrid composite) at three different composite/enamel interface regions (occlusal, proximal and gingival regions) of a standardized Class II MO cavity after thermal changes and mechanical load cycling by scanning electron microscopy. Materials and methods:Thirty six sound human maxillary first premolars of approximately comparable sizes were divided into three main groups of (12 teeth) in each according to the type of restorative material that was used: group (A) the teeth were restored with Filtekâ„¢ P6
... Show MoreOur study comes up to clarify the role of television in spreading the culture of violence with a child. This study represents one of the important studies that have tried to highlight the impact of these programmes, particularly cartoons, on the child's behaviors, actions and acquired habits.Violence considers a common phenomenon among the people, as the role of the media, particularly TV has a vital role due to its properties, characteristics and its significant impact on different segments and groups in society and in children particularly through exposure to programmes of films.The results of the study have been affected by the rising proportion of females to males, and that the contribution of real life has a big role in the child ac
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The study aims to investigate the degree of student teachers at Sultan Qaboos University acquired skills in teaching Arabic via a virtual micro-teaching lab, as well as to reveal the difficulties they faced and their development proposals. To do this, the researchers developed a questionnaire divided into four dimensions: planning, implementation, evaluation, and
ethical values for the teaching profession, in addition to two open-ended questions to identify difficulties and suggestions. It was administered to (30) student teachers. The results revealed that the average degree of student-teacher acquisition of skills was high in its four dimensions. It ranged between (39.2) to (82.2), while the overall average was (56.2).
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