It is a well-known fact that publishing companies spend much money, time and energy in designing their book covers to attract potential customers. As the first thing people do when they buy or intend to buy a book is looking at its front cover. However, if there is a need to know more about the book, people usually look at the information on its back cover. This paper attempts to explore the persuasive function of blurbs beyond the constraints of the academic domain and consequently their connection with advertising discourse in two main sections: The first presents the concept of blurb and its structure while the second defines persuasion and shows the most prominent strategiesused in blurbs. Finally, this paper gives the conclusion that the blurb is a persuasive text as it aims to influence others to buy the book and therefore, blurb is a type of advertising.
Strategic decision making is considered one of the important processes for senior management in contemporary business organizations and service organizations due to the properties of the service such as intangibility, concomitance and mortality. Decision-making has three approaches according to the opinions of most of the writers and researchers in the administrative area: an analytical approach, intuitive approach and behavioral approach. This research is trying to discover the nature of the relationship in terms of the link between the impact of each of these approaches and efficiency of marketing services by selecting an intentional sample of 58 researches from the Directorate General of Traffic, one of the Iraqi Interior Ministry ins
... Show MoreTelevision contributes children the acquisition of knowledge, moral and social values through programs that are offered to them and the extent of the focus on the effective aspects of life in the age of the target stage. The subject of this research aims to know the children programs in Libya television through a comprehensive analytical study of the program entitled “zihur al-hayat” within the broadcast season from April 1, 2004 to June 30, 2004. It also focuses on trying to identify the Libyan television policy in broadcast educational content through the children's programs in the prevailing political and social conditions during the period of study as well as knowing the opinions of the children's sample under study in Al-Baidhaa
... Show MoreThis article aims to establish and evaluate standards for critical equipment and materials in highway projects in Iraq. Delphi technique has been used to analyze, explore, and discover the main criteria and sub-criteria that affect equipment and materials in highway construction projects in Iraq. To determine the correct response to the criteria presented in this study, a program (IBM, SPSS/V25) was used to assess the main criteria and sub-criteria using the mean score (MS) and standard deviation (SD) technique, as well as to check reliability using Cronbach's alpha factor (α). The experts' qualifications and the extent to which the person is ready to commit are both important factors in panel selection. The design of a
... Show Morebased search on two variables two main (Administrative empowerment ) and (technical innovation) target detection relationship and influence between the five dimensions (the delegation of authority , personnel training , effective communication, work teams , motivating employees) and
(technical innovation) conducted research in General Company for electrical Industries , and through the sample included the views of managers in the various administrative levels poll .
And adopted a researcher at a major tool for data collection is questionnaire designed to find, as was the contents of the questionnaire analysis according to the Statistical Information System ( Spss), The (55) to identi
... Show MoreThe exegesis of the underpinnings adopted Isolationists to prove their beliefs, and a confirmation of their dogmatic ideas, as it depends mentality dimensions exegesis and logical cited as confirms Isolationists discharge verses Confusables in the Koran that are incompatible with their dogmatic origins. The interpretation of the text needs a deeper denote movement stresses the mind and influence in guiding the text by catalysing the mind to get to the diligence who leads to the desired meaning, and remains the owners of Justice and uniformity vision of creation the divine instantly or future. Isolationists exegesis who is based on reason and logic, who set off him for the disposal of verses and hadiths that phenomena indicate that God is
... Show MoreThe recent strategic thought requires research and study to indicate the banks
suitable which enable them to protect its location in the market and to face the
challenges that appeared in the 20 – first century.
The research aims at shedding light upon the effect of financial resources growth
strategic to a bank loan policy.
A questionnaire of ( 30 ) managers, with in different management levels , was
used.
In order to test hypotheses, the present research has relied upon ( Multiple
Regression ) to the influence being exerted at a level ranging between
(0.01,0.05,0.10) The analysis of hypotheses also started a number of
recommendation that might contribute in rising the standard of applying banking
Iraq
Although war of waters has existed throughout history, it has gained increasing relevance in recent decades, particularly in regions where transboundary rivers are politically contested. One of the most critical and ongoing disputes is between Iraq and Turkey over the control on the Tigris and Euphrates rivers. The study seeks to achieve three primary objectives: investigating the types of transitivity processes most frequently used in the politicians' utterances; analysing how the positive self-representation and negative other-representation are uncovered in the politicians' utterances; and exploring the similarities and differences in these linguistic tools between the two opposing sides. To achieve these objectives, the research
... Show MoreThis article presents a comprehensive linguistic analysis of astrological discourse based on Russian-language horoscopes for 2025. The study focuses on identifying and systematizing the linguostylistic features of texts by different authors and publications. The methodological framework includes discourse analysis, corpus linguistics, and comparative method. The research material consists of annual forecasts for all twelve zodiac signs published on platforms such as Komsomolskaya Pravda, RIA Novosti, Mail.ru, AiF and other popular online publications. The analysis revealed significant variability in the use of modal means, metaphorical constructions, syntactic structures, and lexical units. It was established that authors employ specific li
... Show MoreChina is the first Asian country in the Far East that has been invaded by a foreign power, after following a policy of isolation against the outside world. Although Britain was the first foreign power that penetrated China and had many concessions within its lands, it was not the only one that directed its interests toward china. Russia was one of the powers which were interested in China, considering the special relationships that related together the neighboring countries, like the problematic boundaries. However, after World War II, the Soviet Union tries to extend its influence and power over Asia, and China was the first country that fell under the campaign on the Soviet Union. In spite of the fact that the political role of the Uni
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