The power of advertising is immense. Producers of commercial goods and services routinely pour vast sums into promoting their wares through the advertising media, knowing  that a successful campaign can win them vital market share , and that failure to advertise effectively can have devastating results . The function of advertising is promotional ; to draw our  attention. In order  to achieve this function it must reach its target  audience , then capture that audience with a message that is both attractive and memorable.

         From a linguistic point of view, the language of advertising must be informative, instructive , distinctive and persuasive . It must employ&nb

In this study, we review the ARIMA (p, d, q), the EWMA and the DLM (dynamic linear moodelling) procedures in brief in order to accomdate the ac(autocorrelation)  structure of data .We consider the recursive estimation and prediction algorithms based on Bayes and KF (Kalman filtering) techniques for correlated observations.We investigate the effect on the MSE of  these procedures and compare them using generated data.

Volumetric chemical adsorption was done in a volumetric apparatus using hydrogen gas at room temperature on eleven platinum catalyst, commercial catalysts (RG-412,RG-402 ,RG-432, RG-451, RG-482, and PS-10) and prepared platinum catalysts with 0.1, 0.2 , 0.45 , and 0.55% by weight of Pt supported with Y-alumina. The results show that the metal crystallite area increases with increasing platinum content. The dispersion and particle size of metal crystallite located between 48.2-96.1% and 3.85-12.72 nm, respectively. For bimetallic catalysts, the hydrogen intake decrease in the following order : Re < Sn < Ir.

solid state reaction technique (SSR) was used to prepare high-Tc phase in superconductors the effect of additional Pb to was investigated it has been found

<span>Deepfakes have become possible using artificial intelligence techniques, replacing one person’s face with another person’s face (primarily a public figure), making the latter do or say things he would not have done. Therefore, contributing to a solution for video credibility has become a critical goal that we will address in this paper. Our work exploits the visible artifacts (blur inconsistencies) which are generated by the manipulation process. We analyze focus quality and its ability to detect these artifacts. Focus measure operators in this paper include image Laplacian and image gradient groups, which are very fast to compute and do not need a large dataset for training. The results showed that i) the Laplacian

   Finite element method is the most widely numerical technique used in engineering field. Through the study of behavior of concrete material properties, various concrete constitutive laws  and failure criteria have been developed to model the behavior of concrete. A feature of the Finite Element program (ATENA) is used in this study to model the behavior of UHPC corbel under concentrated load only. The Finite Element (FE) model is followed by verification against experimental results. Some variable effects on the shear capacity of the UHPC corbels are also demonstrated in a parametric study. A proposed design equation of shear strength of UHPC corbel was presented and checked with numerical results.