The power of advertising is immense. Producers of commercial goods and services routinely pour vast sums into promoting their wares through the advertising media, knowing  that a successful campaign can win them vital market share , and that failure to advertise effectively can have devastating results . The function of advertising is promotional ; to draw our  attention. In order  to achieve this function it must reach its target  audience , then capture that audience with a message that is both attractive and memorable.

         From a linguistic point of view, the language of advertising must be informative, instructive , distinctive and persuasive . It must employ&nb

Volumetric chemical adsorption was done in a volumetric apparatus using hydrogen gas at room temperature on eleven platinum catalyst, commercial catalysts (RG-412,RG-402 ,RG-432, RG-451, RG-482, and PS-10) and prepared platinum catalysts with 0.1, 0.2 , 0.45 , and 0.55% by weight of Pt supported with Y-alumina. The results show that the metal crystallite area increases with increasing platinum content. The dispersion and particle size of metal crystallite located between 48.2-96.1% and 3.85-12.72 nm, respectively. For bimetallic catalysts, the hydrogen intake decrease in the following order : Re < Sn < Ir.

The paper contains a theoretical analysis of the interrelation between methodology of economics used by economic researchers and the methodology of scientific research, encouraging readers to think differently about one of the most complicated & controversial subjects.

The analysis begins with the determination of propositions that were discussed and explained in the course of the argument.

1- The economic researcher, like a scientific one, goes after the procedures of physical sciences and benefits of the forms of logic.

2- Economics deals with human behavior while the natural sciences deal with the matter.

3-This similarity a

Resumen The article deals with the analysis of different ways of creating Arabic scientific terminology. Arabic scientific style includes the terminology that represents different scientific areas functioning in all Arabic countries. These ways can be classified as: giving the meaning of terms; construction of new terms according to the rules of word formation; reduction and ellipsis of terms; direct term borrowing, all the above-mentioned being subject to further analysis. Main objectives of academic style, the specific features and certain lexical and grammatical peculiarities of the Arabic scientific terminology are under consideration as well. Discussed in the paper are linguistic and extra-linguistic factors influencing the ways of sci

Linking adverbials are used to organize and bridge together extended stretches of discourse to make the text coherent. They are explicit indicators of the communicative function of the sentence and writers use them to let their readers follow what has already been said and to help them anticipate what is about to follow.
Linking adverbials include those relations of addition, enumeration, summation, apposition and so on. Through the use of these adverbials, the writer is able to organize and develop his ideas and help the reader follow him from one sentence to another. Thus, a linking adverbial is a semantic relation used to show the way in which what is to follow is systematically connected to what has gone before. So, they have anap

This study presents a comprehensive list of the freshwater and marine bivalves distributed in Iraq. A total of 51 species were recorded, and distributed as: 14 freshwater species, and 37 marine species, these species belonging to 25 families, all available remarks on the distribution, taxonomy, and nomenclature of these species were given. This study included the recently collected specimens along with those previously studied and recorded in Iraq.

I attended some amides non grassy substitutes such as acrylic compounds Amaid Electron Amaid and Alsinamamaid interaction unsaturated acids such as acrylic acid or Ketronk ????????? with primary amines Malkhtlfah of acrylic monomers Alamayd