The research aims to verify that there is an influence between innovative marketing and the organization's reputation by brand mediation.

The research problem is that the Oil Marketing Company (SOMO) needs innovative, unconventional methods in marketing its products and improving its reputation by adopting a solid brand that adds value to the product.

The importance of the research: The importance of the research is highlighted as it deals with essential variables in business organizations that help increase customer loyalty by adopting a distinctive brand.

The research started from four main hypotheses to explore correlations and influence between researc

The current research aims to determine the extent of the impact of the strategic direction to the  business process reengineering, in the Office of the Ministry of Oil To reach that goal was a sample of community research study consisted (50) members of the senior leadership represent the problem in organization researched in the ambiguity of the strategic direction of knowledge of the compatibility of the strategic direction with Business Process Reengineering and   used questionnaire, interview and  observation to obtain the information needed to search was addressing data by the statistical system spss percentage  and the arithmetic mean, standard deviation and coefficient of variation .

ABSTRACT:. The Lower Cretaceous Zubair formation is comprised of sandstones intercalated with shale sequences. The main challenges that were encountered while drilling into this formation included severe wellbore instability-related issues across the weaker formations overlaying the reservoir section (pay zone). These issues have a significant impact on well costs and timeline. In this paper, a comprehensive geomechanical study was carried out to understand the causes of the wellbore failure and to improve drilling design and drilling performance on further development wells in the field. Failure criteria known as Mogi-Coulomb was used to determine an operating mud weight window required for safe drilling. The accuracy of the geomechanical

An interpretive (structural and stratigraphic) study of the two,-dimensional seismic, data of East Nasiriya area (30 km to the south east of Nasiriya oil field within Thi-Qar province, southeastern Iraq) was carried out using Petrel 2017 program. The study area has an importance due to its location between many oil fields, but still without exploration of oil wells. Twenty five seismic lines were used, date back to different types of seismic surveys conducted in the region at different time periods.  Also, the seismic velocity surveys of the nearest wells to oil fields, such as Nasiriya-1 and Subba-8, in addition to their sonic and density logs were used. A synthetic seismogram with a good matching with the seismic section was achie

Alien fish species have negative effects on the abundance, diversity and richness of native fish species in southern Iraq. The numbers of alien fish species are constantly increasing due to the entry of invasive species. This has resulted in shifts in the historical composition of fish community structure and scarcity of some native species which represent the keystone in the building of fish populations.

    Fish samples were monthly collected from three sites in southern Iraq (Al-Chibyaish marsh, the lower parts of Euphrates River, and the northern part of Shatt Al-Arab River) from April 2017 to June 2018. A total of 14,853 individuals of fish were sampled, which represented 26 species, 24 genera and 13 families

Fifteen samples were collected from recent sediments grouping at 80 km east Samawa City, southern Iraq. Three selected samples for grain size analysis and twelve samples for chemical and biofacies analysis. Grain size analysis indicated that the sediment is mainly composed of the silt and clay with a small amount of sand. Most of the samples considered to be as clayey silt. The dominated non clay minerals are Quartz, Calcite, and Dolomite, while the clay minerals are composed of mixed Montmorillonite- Chlorite, Palygorskite, Illite and Kaolinite. Chemical analysis showed that all samples have high concentrations of SiO2 and CaO in comparison with Al2O3, MgO, Fe2O3, K2O and N2O. The identified fauna

The study area is part of the city of Samawa in Al Muthanna Governorate in southern Iraq. The study  area is located to the west of Samawa city bounded by the north latitudes 31⁰11^'-31^o42^' and east longitudes 44^o58^'- 45⁰16^'and its groundwater resources are developed for supply and irrigation purposes. In order to evaluate the quality of groundwater in the study area, twenty three groundwater samples were collected and analyzed for physical and chemical parameters. Hydrochemical analysis showed that the groundwater of the study area is excessively mineralized  and very hard. The increase in flow length of groundwater in the study area caused a change in water

Geophysics is one of the branches of Earth sciences and deals with studying the Earth's interior by studying the variation of physical properties within rock layers. Applied geophysics depends on procedures that involve the measurements of potential fields, such as the gravitational method. One of the significant oil fields in southern Iraq is represented by the Nahr Omar structure. A power spectrum analysis (SPA) technique was used to collect gravity data within the chosen oil field area in order to confirm the salt dome in the subsurface layers. The analysis of SPA resulted from six surfaces representing the gravity variation values of the depths (m)14300, 3780, 3290, 2170, 810, and 93.5. Gravity surfaces have been converted to de