This research is aimed at identifying the communicative habits and the impact of the content on the communicative process, especially the youth audience, which is one of the most important categories to which the advertisement is directed, as young people face life with passion and aspiration that make then responsive to all the influences used by the media in designing advertisements which use all the techniques and methocls to attract young people, such as relying on drama , artistic tricks, musical phrases and advertising slogans that respond to the desire of young people in entertainment.
The research aims to identify the reflection of television advertising and its impact on the development of the cognitive abilities of universi

The research aims to develop physical exercises with auxiliary training tools that work to develop the explosive power of the arms and legs, and then find out their effect on the accuracy of shooting from free throw and correction from jumping of advanced basketball players, as the researchers found a problem that these players have weakness in the skill of throwing Free throwing and shooting by jumping calculated with two points as a result of adopting unhealthy physical and technical positions, which led to a lack of focus and accuracy, and thus negatively affected the performance technique of free throw and jump shot, as most teams use traditional exercises without the use of auxiliary training tools, and this topic gave researchers the

  External Morphological study of  species Saprinus discoidalis of subfamily saprininae from family Histeridae of the order coleopteran. The specements of  the present study were collected from Salahdin Governor-ate (Beigi &Balad) and Governorate during May 2012.         The present study included detailed description of most body parts (Head, Thorax, Abdomen and their appendages) identification and recognition of species study male genitalia. The species Saprinus discoidalis LeConte is a new record to Iraqi fauna of Coleoptera.
 

In this search, a new bioluminescent technique was proved for pyrophosphate which was employed to single- nucleotide polymorphism (SNP) diagnosis using one-base extension reaction. Four Mycobacterium tuberculosis genes were chosen (Rpob, InhA, KatG, GyrA) genes. Fifty-four specimens were used in this study fifty-three proved as drug-resistant specimens by The Iraqi Institute of Chest and Respiratory Diseases in Baghdad., also one specimen was used as a negative control. The procedure of this assay was as follows. A specific primer within each aliquot owning a short 3-OH end of the base of the target gene was hybridized to the single-stranded DNA template. Then, (exo-) Klenow DNA polymerase and one of either ?-thio-dATP, dTTP, dGTP, or dCTP

    Urban design and human activity are main causes of environmental pollution and climate change, such as reliance on energy production plants, factories and transportation that depend on fossil fuels, in addition to transformation of most green areas into residential areas. This paper aims to establish a sustainable city with an environment friendly urban design that contributes to exploitation of natural resources in the generation of electric power, use of green means of transport and thus the reduction of pollution. Anah site was chosen as the best site for designing a sustainable city, with its natural resources, air quality and moderate climate. The total area of ​​the city is 9990187m² divided into s

The research was aimed to identify fruits morphological characteristics of 33 taxa belonging to the Lepidieae tribe from Brassicaceae. The characteristics of the fruit's general shape, apex shape, dimensions, colors, surface ornamentation, and beak were determined, the results indicated the importance of each of those characters in isolated species, In general, all the tribe's fruits were open capsule and short silicula. According to the dimensions of fruit, three species can be distinguished as a group with dimensions greater than 20mm, as in Brossardia, Coluteocarpus, and Didymophysa, and depending on the shape, it was possible to differentiate the species within this group, while the other species were less than 20 mm. in dimensi

     The aim of the study is the measuring of changes in the spectral reflectivity water quality, analyzing the seasonal difference of Tigris River within Mosul City in the north of Iraq using Geographic Information Systems (GIS) and remote sensing techniques during the period (2014-2018). For this paper, Satellite images of the 8 Landsat in 2018 for four seasons have been selected in order to study the seasonal changes on the river they took place during 2018.  A total of ten sample datasets were taken at the upstream, midstream and downstream along the Tigris River. This research focuses on analyzing the locational variance of reflectance, analyzing seasonal difference, and finding modeling algal amount change.