In recent years, social media has been increasing widely and obviously as a media for users expressing their emotions and feelings through thousands of posts and comments related to tourism companies. As a consequence, it became difficult for tourists to read all the comments to determine whether these opinions are positive or negative to assess the success of a tourism company. In this paper, a modest model is proposed to assess e-tourism companies using Iraqi dialect reviews collected from Facebook. The reviews are analyzed using text mining techniques for sentiment classification. The generated sentiment words are classified into positive, negative and neutral comments by utilizing Rough Set Theory, Naïve Bayes and K-Nearest Neighbor methods. After experimental results, it was determined that out of 71 tested Iraqi tourism companies, 28% from these companies have very good assessment, 26% from these companies have good assessment, 31% from these companies have medium assessment, 4% from these companies have acceptance assessment and 11% from these companies have bad assessment. These results helped the companies to improve their work and programs responding sufficiently and quickly to customer demands.
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