Ecosystems provide humans with services that include benefits from food, fresh water, climate regulation, and socio-economic assets. The Mesopotamian marshlands are among the largest wetlands in the Middle East and they provide various benefits. However, ecosystem services of the Marshlands are consistently undervalued in national economic analysis and decision making. This study focusses on the Central Marshes, the first National Park in Iraq, and is the first attempt at valuing a series of ecosystem services from a valuable natural ecosystem in Iraq. We adopted the Toolkit for Ecosystem Services Site-Based Assessment (TESSA) for the determination of biophysical and economic values of services at the site level. Data on key ecosystem services (as determined by 30 interviews with residents of the Marshes) included the trading of fish, harvested plants, water buffalo milk, and fodder were collected across six months in 2014. We valued the ecosystem services within the CM (40,000 ha) over a 6-month period to have a total value of 860,078.23 USD. This estimated total value was the sum of 86,637.25 USD from harvested plants, 551,334.80 USD from trading fish, 167, 303.70 USD from trading water buffalo milk, and 54,804.00 USD from trading fodder. The average income per individual in Iraq in 2014 was 6720 USD (World Bank data - https://data.worldbank.org/country/iraq): thus, the CM provided an average salary for 256 people. Our results provided greater understanding of the ecosystem services contributed by the Central Marshes and has highlighted the crucial role of nature in supporting sustainable well-being for humans living in the area. In addition, the results can be used to enhance local policy, to aid management plans of the National park, and to estimate lost and damage that could result from impact of climate change on the area.
AA wahid, journal mustansiriyah of sports science, 2023
The research aims to verify that there is an influence between innovative marketing and the organization's reputation by brand mediation.
The research problem is that the Oil Marketing Company (SOMO) needs innovative, unconventional methods in marketing its products and improving its reputation by adopting a solid brand that adds value to the product.
The importance of the research: The importance of the research is highlighted as it deals with essential variables in business organizations that help increase customer loyalty by adopting a distinctive brand.
The research started from four main hypotheses to explore correlations and influence between researc
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This research was built on an applied sample of audit committee works
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