Stealth marketing is considered as one of the contemporary issues that researchers have begun to explore as a current understanding. It is the marketing approach used by organizations to promote their products and services to the public in implicit and indirect manner. In this article, the concept of stealth marketing will be discussed throw its advantages and disadvantages. In addition, the different techniques of stealth marketing have been discussed including: viral marketing, celebrity marketing, brand pushers, bait-and-tease marketing, video games marketing, and marketing in music. Furthermore, a new technique of marketing entitled “Marketing through social responsibility” has been added and discussed according to the themes in the

     The idea of the paper is to consolidate Mahgoub transform and variational iteration method (MTVIM) to solve fractional delay differential equations (FDDEs). The fractional derivative was in Caputo sense. The convergences of approximate solutions to exact solution were quick. The MTVIM is characterized by ease of application in various problems and is capable of simplifying the size of computational operations.  Several non-linear (FDDEs) were analytically solved as illustrative examples and the results were compared numerically. The results for accentuating the efficiency, performance, and activity of suggested method were shown by comparisons with Adomian Decomposition Method (ADM), Laplace Adomian Decompos

 The aim of this study was to study chemical constituents of aerial parts of Cardaria draba since no phytochemical investigation had been studied before in Iraq. Aerial parts of Cardaria draba were defatted by maceration in hexane for 72 h. The defatted plant materials were extracted using Soxhlet apparatus, the aqueous Methanol 90% as a solvent extraction for 18 h, and fractionated with petroleum ether- chloroform (CHCl₃)- ethylacetate- and n-butanol respectivly. The ethyl acetate, n-butanol, and n-butanol after hydrolysis fractions were investigated by high performance liquid chromatography (HPLC) and thin-layer chromatography (TLC) for its phenolic acid and flavonoid contents. Flavono

The presented work includes the Homotopy Transforms of Analysis Method (HTAM). By this method, the approximate solution of nonlinear Navier- Stokes equations of fractional order derivative was obtained.  The Caputo's derivative was used in the proposed method. The desired solution was calculated by using the convergent power series to the components. The obtained results are demonstrated by comparison with the results of Adomain decomposition method, Homotopy Analysis method and exact solution, as explained in examples (4.1) and (4.2). The comparison shows that the used method is powerful and efficient.

This paper introduces the Multistep Modified Reduced Differential Transform Method (MMRDTM). It is applied to approximate the solution for Nonlinear Schrodinger Equations (NLSEs) of power law nonlinearity. The proposed method has some advantages. An analytical approximation can be generated in a fast converging series by applying the proposed approach. On top of that, the number of computed terms is also significantly reduced. Compared to the RDTM, the nonlinear term in this method is replaced by related Adomian polynomials prior to the implementation of a multistep approach. As a consequence, only a smaller number of NLSE computed terms are required in the attained approximation. Moreover, the approximation also converges rapidly over a

    When images are customized to identify changes that have occurred using techniques such as spectral signature, which can be used to extract features, they can be of great value. In this paper, it was proposed to use the spectral signature to extract information from satellite images and then classify them into four categories. Here it is based on a set of data from the Kaggle satellite imagery website that represents different categories such as clouds, deserts, water, and green areas. After preprocessing these images, the data is transformed into a spectral signature using the Fast Fourier Transform (FFT) algorithm. Then the data of each image is reduced by selecting the top 20 features and transforming them from a two-dimensiona

    Multiple applications use offline handwritten signatures for human verification. This fact increases the need for building a computerized system for signature recognition and verification schemes to ensure the highest possible level of security from counterfeit signatures. This research is devoted to developing a system for offline signature verification based on a combination of local ridge features and other features obtained from applying two-level Haar wavelet transform. The proposed system involves many preprocessing steps that include a group of image processing techniques (including: many enhancement techniques, region of interest allocation, converting to a binary image, and Thinning). In feature extraction and

Power-electronic converters are essential elements for the effective interconnection of renewable energy sources to the power grid, as well as to include energy storage units, vehicle charging stations, microgrids, etc. Converter models that provide an accurate representation of their wideband operation and interconnection with other active and passive grid components and systems are necessary for reliable steady state and transient analyses during normal or abnormal grid operating conditions. This paper introduces two Laplace domain-based approaches to model buck and boost DC-DC converters for electromagnetic transient studies. The first approach is an analytical one, where the converter is represented by a two-port admittance model via mo

In this work, we will combine the Laplace transform method with the Adomian decomposition method and modified Adomian decomposition method for semi-analytic treatments of the nonlinear integro-fractional differential equations of the Volterra-Hammerstein type with difference kernel and such a problem which the kernel has a first order simple degenerate kind which the higher-multi fractional derivative is described in the Caputo sense. In these methods, the solution of a functional equation is considered as the sum of infinite series of components after applying the inverse of Laplace transformation usually converging to the solution, where a closed form solution is not obtainable, a truncated number of terms is usually used for numerical