The issue of Palestinian prisoners inside the prisons of the Israeli occupation is considered
a humanitarian issue par excellence، as it affects every Palestinian family as a
result of the absence of a husband، wife or son.
Almost no Palestinian house is vacant without one or more prisoners، and even women،
children and the elderly are not spared from these arrests.
The problem of the study was to identify the role of public relations in the Ministry
of Detainees and Ex-Prisoners Affairs in educating the Palestinian public about the
issue of prisoners، the nature of this role and the means used to bring support and
solidarity with this important and sensitive issue through the applied study on the
employees of the ministry.
This study falls within the descriptive research، as the researcher used the survey
method، and the practice methods survey was chosen through it.The ministry positively affects the public’s level of solidarity with the prisoners’ issue،
and most respondents agree to a large extent that public relations have a role in decision-
making in the ministry. Most of them agree that there are external factors that
affect the work of public relations and its services.
The researcher presented a set of recommendations، the most prominent of which
was that the Public Relations Department should be interested in communicating
with the internal and external audience of the ministry to draw up the department’s
policy and plan.
The objective of the research is to determine the nature of the strategic direction of the institution and its impact on enhancing the indicators of institutional performance. The strategic direction is the main purpose for which it was found. Therefore, it is the main engine for all activities and tasks that the institution can carry out to achieve its objectives within the environment in which it operates. The promotion of corporate performance indicators is one of the major challenges that senior management must address in order to help the organization invest its human resources in the best possible way.
The research problem was determined by means of the intentional sample, consisting of (33) members
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