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Skills of Media Marketing of the Public Relations Staff: (University of Baghdad as a Model)
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Departments and offices of public relations and media in any institution or company is the most important departments that reflect the results of their work negatively or positively on their reputation. This goes beyond the trust and credibility that its internal and external audiences will give it. Where such matter requires the staff, working in these departments and offices, to have communication skills that qualify them to do the role of marketing the communication message. Yet, the communication skills of public relations and media staff vary from person to person depending on the communication position. This skill has two criteria: Achieving the communication goal and the speed in achieving it as a number of skills control some factors:

Theoretical and innate preparations represented by the total personal, psychological, social and mental qualities acquired by the individual genetically and self-perception and mental abilities.

An individual who is characterized by social intelligence and good linguistic ability can achieve successful communication with the institution's internal and external audience.

Hence, this research sheds light on the skills of media marketing for public relations staff. The researcher selected the Department of Media and Public Relations at the University of Baghdad as a model to survey the level of communication skills in marketing the media message when working in this theoretical field.

The research consists of the methodological framework in terms of identifying and formulating the research problem; and the objective that this study aims to reach; as well as the two-part descriptive and analytical survey method adopted in this study.

The researcher designed the questionnaire as a major tool for collecting information and data in order to achieve the objectives of the research to identify the level and types of media marketing skills possessed by public relations workers at the University of Baghdad.

Whereas, the theoretical framework dealt with the first topic in the concept of communication and marketing skills, while the second section took care of the skills of media marketing.

The field study included two axes: the first data of the respondents representing their characteristics in terms of sex, age, academic achievement, specialization and social status. The second investigates questions related to media marketing skills. Public relations staff resort to the media marketing of university messages, and the research has produced a number of important results.

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Publication Date
Wed Oct 04 2023
Journal Name
Arab Science Heritage Journal
مرجعية الموروث الشعري في شعر ابي إسحاق الغزي
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Literary heritage and its employment in poetry has received the attention of poets, and they have employed it in their literary texts, as this employment is one of the oldest phenomena in Arabic literature, that the inspiration of this heritage in texts through the overlap of their texts with previous texts, and no poet neglected the importance of this employment.  The ancient critics determined that the poet’s special culture is represented in the necessity of taking from the ancients, and this taking is the reference from which the poet draws his material and idea, as well as to clarify the meaning and its significance

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Publication Date
Mon Jul 01 2019
Journal Name
في مجلة التراث العلمي العربي
إستراتيجيّةُ المشاكلةِ في القرآن ( مِنَ التّسلّطِ إلى السّلطة)
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توافدت إلى الساحة النقدية اللغوية والأدبية الحديثة مصطلحات من بيئات مختلفة، امتلك بعضها فضيلة المواءمة لمشارب متنوعة مما أهّله لإمامة العنوان في دراسات متعددة ،هذا ما كان من شأن( استراتيجية) ذلك المصطلح العسكري الرحّال إلى حقول العلوم الإنسانية ،فلقدرته التفاعلية استقبلته في حضرة البلاغة رفيقاً لمحسن بديعي تسلّط في التصوّر المنهجي بمفهوم الانسجام اللفظي، ذلك هو( المشاكلة) التي تعني ذكر الشيء بلفظ غيره لوق

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Publication Date
Sun Oct 06 2019
Journal Name
دار الضياء للطباعة والتصميم
موسوعة الدراسات العاملية في المجال الرياضي ( الجزء الثاني )
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أن الكتاب في مجال الاختبارات والقياس والإحصاء الرياضي والذي صيغ بطريقة مبسطة وعلى وفق الفعالية التي تم تناولها بالبحث والدراسة سواء أكانت الدراسة في الجانب البدني أو المهاري أو الوظيفي للعبة أو تبحث في المواصفات الجسمية من ناحيتي القياسات والأدلة الجسمية وكل بصورة منفردة ، أو بصورة دراسة مركبة من ناحية تناول القياسات الجسمية مع المتغيرات البدنية لفعالية ما على سبيل المثال وتناولهما في دراسة واحدة أو تناول

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Publication Date
Tue Jan 08 2019
Journal Name
Arab Science Heritage Journal
إمارة الحج في عهد الخليفة أبي العباس السفاح
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يعد موضوع إمارة الحج من الموضوعات المهمة في التاريخ الإسلامي، فهو يتعلق بأحد أركان الإسلام، ومسؤولية إقامة الحج وإمارته كبيرة، ومن الأسباب التي كانت وراء اختيار عنوان هذا البحث " إمارة الحج في عهد الخليفة أبي العباس السفاح"، أن الموضوع يقع ضمن دائرة اهتمامنا في متابعة إمارة الحج في الدولة العربية الإسلامية، لاسيما إننا بحثنا الموضوع ذاته في دراسات سابقة . وقد تناولنا إمارة الحج حتى نهاية الدولة الأموية

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Publication Date
Fri Sep 30 2022
Journal Name
College Of Islamic Sciences
Whoever Abu Dawood said about him is weak in his Sunan
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Abstract

The research was limited to those whom Imam Abu Dawood

described in his Sunan as weak, so this research does not include

narrators who carried descriptions indicating weakness such as

ignorance or others, nor does it include hadiths that the Imam

described as weak.

The number of narrators whom Imam Abu Dawood described as

weak has reached six narrators, and my methodology was to

mention the words of Imam Abu Dawood, then transfer the

sayings of other advanced scholars, as well as the sayings of

Imam Abu Dawood in his other books, if any, to show the extent

of compatibility between these sayings.

I have reached the following resul

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Publication Date
Sat Sep 30 2023
Journal Name
Lark
مسؤولية مجلس إدارة المصرف في إطار السياسة الائتمانية
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Publication Date
Tue Oct 23 2018
Journal Name
Journal Of Planner And Development
Affordable Housing Policies in Iraq and Jordan
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Publication Date
Sun Dec 02 2018
Journal Name
Arab Science Heritage Journal
دراسة دراسة في رسائل ايشوعياب الثالث الى اتباعه
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The letters draw clear picture for what had happened in that time it was full of incidents .that incidents had began with the byzantine invation and  persioan persecution .later on the Muslins managed to conquest Iraq and Persia .the muslims spread  peace and security for the pupils of that area.

Ishuib manged to achieve peace and security to his adherence .he proved that he was one of those who were aunique persons. Because  he did his beast  to active and revive the general and special life to his adherence. He succeeded to organize the Christian relation ship with the muslims .

He wrote an agreement with muslims .he thought that this Islamic canquest was from allah to die done the mazdism. He said t

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Publication Date
Tue Dec 11 2018
Journal Name
Arab Science Heritage Journal
الفتح الفتح العربي الاسلامي واثره في المجتمع الفارسي
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      The Islamic conquest for Persian country had the program of the civil and intelegical movement for the human

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Publication Date
Sun Apr 03 2016
Journal Name
Journal Of Educational And Psychological Researches
الإضاءة في مسرح الطفل تصميم مفترض لمسرحية (الحاسوب)
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Developed technologies and complementary means for viewing theater through the ages, and they affected would improve and get better. Valsinogravea appeared to express a description and identification of existing in the theatrical space of lighting and decorative structure architecture, and the lighting of the elements that have contributed since ancient times in the process of the show, and played a significant role in strengthening the relationship between the recipient and actor and presentation theater as a whole scenes, working to broadcast a dramatic speech theatrical holds ideas and content and symbols and semantics affect the spectator of different age, particularly the child viewer, that little spectator who represent the

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