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Skills of Media Marketing of the Public Relations Staff: (University of Baghdad as a Model)
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Departments and offices of public relations and media in any institution or company is the most important departments that reflect the results of their work negatively or positively on their reputation. This goes beyond the trust and credibility that its internal and external audiences will give it. Where such matter requires the staff, working in these departments and offices, to have communication skills that qualify them to do the role of marketing the communication message. Yet, the communication skills of public relations and media staff vary from person to person depending on the communication position. This skill has two criteria: Achieving the communication goal and the speed in achieving it as a number of skills control some factors:

Theoretical and innate preparations represented by the total personal, psychological, social and mental qualities acquired by the individual genetically and self-perception and mental abilities.

An individual who is characterized by social intelligence and good linguistic ability can achieve successful communication with the institution's internal and external audience.

Hence, this research sheds light on the skills of media marketing for public relations staff. The researcher selected the Department of Media and Public Relations at the University of Baghdad as a model to survey the level of communication skills in marketing the media message when working in this theoretical field.

The research consists of the methodological framework in terms of identifying and formulating the research problem; and the objective that this study aims to reach; as well as the two-part descriptive and analytical survey method adopted in this study.

The researcher designed the questionnaire as a major tool for collecting information and data in order to achieve the objectives of the research to identify the level and types of media marketing skills possessed by public relations workers at the University of Baghdad.

Whereas, the theoretical framework dealt with the first topic in the concept of communication and marketing skills, while the second section took care of the skills of media marketing.

The field study included two axes: the first data of the respondents representing their characteristics in terms of sex, age, academic achievement, specialization and social status. The second investigates questions related to media marketing skills. Public relations staff resort to the media marketing of university messages, and the research has produced a number of important results.

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Publication Date
Mon Oct 22 2018
Journal Name
Arab Science Heritage Journal
القطاعات القطاعات الانتاجية في دولة بني مرين ودورها في تنشيط الحركة التجارية
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The economy is one of the pillars of State infrastructure the Marinian (668-869/1269-1465 m) with its multiple sectors with a direct impact on social and economic act to individuals, groups or in the vicinity of the countryside and the cities

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Publication Date
Fri May 02 2025
Journal Name
مجلة الدراسات التربوية و العلمية
القوى الدولية و الاقليمية المؤثرة في التنافس الصيني - الهندي في جنوب اسيا
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يمثل التنافس الهندي الصيني على منطقة جنوب اسيا من ابرز المظاهر لرسم خريطة التحالفات بالمنطقة

Publication Date
Sun Aug 30 2020
Journal Name
Arab Science Heritage Journal
صناعة المخطوط في العراق
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The Arab heritage is considered one of the treasures of the noble human civilizations, as it is a deep-rooted heritage, when the dawn of Islam dawned on the Arabian Peninsula, and when its conquests spanned,

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Publication Date
Thu Feb 07 2019
Journal Name
Journal Of The College Of Education For Women
الأعراب في العصر الاموي
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The islamic caliphate was against the Aarab who became Muslims and
stayed in their desert and their companies didn’t share with the Muslims to
spread Islam by Al-Jihad. The Quran attacked them in many verses except
the Aarab who accepted when the prophet called them for Al-Jihad.
The Aarab in the ummayad period were in three categories :
1. The aarab who lived in the desert ,the islamic society was very revenge
towards them. The caliphate did not gave them Al-Ataa so they were in
bad situation
2. Those who lived in the country side . they were very trouble to the
trade.
3. The third lived in the cities and worked in the trade, Dawawin and in the
administration.
The Aarab of cities some of them associ

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Publication Date
Sun Jul 07 2013
Journal Name
Journal Of Educational And Psychological Researches
المرأة في الشريعة الإسلامية
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         Elements of the study contribute to the direction and demonstrate scientific steps, in order to walk in the implementation procedures. The researcher is a sense of a social phenomenon is an important step and a motivation to study and uncover the causes and factored in order to reach substantive results. And to clarify what is involved in the importance of the study, as well as setting goals that aspire to achieve the study .                                        &nbs

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Publication Date
Mon Jul 27 2026
Journal Name
Journal Of The College Of Languages
الاحتجاج في الادب العبري
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Publication Date
Fri Jun 30 2023
Journal Name
College Of Islamic Sciences
Hisba system in Islam
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Through research it shows that the calculation has an effective role in the maintenance of Islamic law and save. And that the calculation religious function to attach religious matters and it closeness to God, whether calculated or assumed carried out by volunteers. And scientists from the description of the calculation as a social function to attach to morality and kinship and charity to the poor and the dissemination of science. By definition it shows that the injury will not be exposed only to the evils of any phenomenon that do not break and was checking to search for evil, but he must intervene if he saw visible in front of him. And that of the areas that could see the calculation are the field of information and educ

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Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
إستراتيجية الرقابة في العراق
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تحتل الرقابة المالية والإدارية أهمية كبيرة في عمل المؤسسات وتمثل المرحلة الإشرافية فيها وتُعد من أهم عناصر العملية الإدارية، ويأتي دور الأجهزة الرقابية لضمان تقديم الخدمات للمواطنين، بأسرع وقت، وبأقل جهد وتكلفة. واعتمدت الدولة العراقية منذ تأسيسها على جهاز رقابي خارجي واحد هو ديوان مراقب الحسابات العام المؤسس بالقانون رقم (17) لعام 1927 الذي كان يمارس أعمال الرقابة والتدقيق المالي والحسابي للمصروفات والإير

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Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
الالسنية الألسنية في التراث
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It is not necessary to that any speakers can speak more than a language but the are coming from many origins to concern linguistics search that had  began with an introduction and explanation  to them that the language is still as words  dictionaries on it (a tool for the transfer of ideas). It is basically a tool of the movement. The meaning

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Publication Date
Wed Feb 06 2019
Journal Name
Journal Of The College Of Education For Women
الحرب الاھلیة في سیرالیون
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The civil war in Seralion is considered as complex model of internal
conflicts in Africa because link to crises have relation to political, economical ,
social and cultural conditions, which were infected by disability and paralysis
in function performance, and what have effect on Seralion's relation
internationally or regionally.
In this research discussed three parts, the first is the factors of rise civil
war in Seralion , the second indicated the effected determiners in civil war in
Seralion , the third shown the factors of put end to civil war in Seralion .
The research concluded to significant reality that civil war in Seralion had
strategic effects on regional or international relations .

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