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Skills of Media Marketing of the Public Relations Staff: (University of Baghdad as a Model)
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Departments and offices of public relations and media in any institution or company is the most important departments that reflect the results of their work negatively or positively on their reputation. This goes beyond the trust and credibility that its internal and external audiences will give it. Where such matter requires the staff, working in these departments and offices, to have communication skills that qualify them to do the role of marketing the communication message. Yet, the communication skills of public relations and media staff vary from person to person depending on the communication position. This skill has two criteria: Achieving the communication goal and the speed in achieving it as a number of skills control some factors:

Theoretical and innate preparations represented by the total personal, psychological, social and mental qualities acquired by the individual genetically and self-perception and mental abilities.

An individual who is characterized by social intelligence and good linguistic ability can achieve successful communication with the institution's internal and external audience.

Hence, this research sheds light on the skills of media marketing for public relations staff. The researcher selected the Department of Media and Public Relations at the University of Baghdad as a model to survey the level of communication skills in marketing the media message when working in this theoretical field.

The research consists of the methodological framework in terms of identifying and formulating the research problem; and the objective that this study aims to reach; as well as the two-part descriptive and analytical survey method adopted in this study.

The researcher designed the questionnaire as a major tool for collecting information and data in order to achieve the objectives of the research to identify the level and types of media marketing skills possessed by public relations workers at the University of Baghdad.

Whereas, the theoretical framework dealt with the first topic in the concept of communication and marketing skills, while the second section took care of the skills of media marketing.

The field study included two axes: the first data of the respondents representing their characteristics in terms of sex, age, academic achievement, specialization and social status. The second investigates questions related to media marketing skills. Public relations staff resort to the media marketing of university messages, and the research has produced a number of important results.

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Publication Date
Wed Mar 30 2022
Journal Name
حوليات أداب عين شمس
الاعلال في الجزء الثلاثين من القرآن الكريم في كتاب الجدول في إعراب القرآن الكريم
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Publication Date
Mon Nov 12 2018
Journal Name
Arab Science Heritage Journal
الاقطاع الإقطاع في انكَلترا في القرن الحادي عشر
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All aspects of life are controlled directly or indirectly by the church. The Crusades has the essential role in the weakness of feudalism because a lot of slaves escaped to participate in these wars and the Masters were unable to prevent them since the church blessed these Wars and the Participants

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Publication Date
Thu Aug 06 2026
Journal Name
Journal Of Babylon Center For Humanities Studies
قراءة في رواية " بوق في وادي " لسامي ميخائيل
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Publication Date
Sun Oct 06 2024
Journal Name
الذكوات البيض
Self-criticism in Quranic models and its impact on building them
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Self-criticism is that a person confronts himself with his mistakes in order to reform and develop them for the better, motivate them and inspire hope in them to push them forward and continue to give in this life. The Holy Qur’an teaches us, through the models it cited in its verses, that this is through repentance, a feeling of remorse, and a determination to leave mistakes, and quit disobedience and sins, etc., and all this is done through constructive criticism, and at the same time, one must realize his strengths. , in order to succeed in preserving it and employing it in the right path that pleases God, His Messenger, himself and his society. This has been explained through an introduction, two topics and a conclusion, and God is t

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Publication Date
Wed Jun 20 2018
Journal Name
Al-academy
Study in contemporary folk jewelry designs in Iraq
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I came back and made my jewelery from the first research or studies known to man, and the oldest era and confirmed the problem of searching for the links of sweets and admiration of the magnificence of the effectiveness of the search for the importance of preserving the heritage of the Iraqi civilization in its original creative aspects. Metal in Iraq, Head Costume, Neck Costume, Party Costume (Hands and Legs). The main results of the research were;

1-Contemporary folk jewelry in Iraq was characterized by design units for use.

Dependence in the feed industry in the form of laboratory mold.

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Publication Date
Wed Feb 20 2019
Journal Name
Political Sciences Journal
Democratic systems in Europe Harmonic experience in governance
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The systems of governance in Europe are characterized by ancient democratic systems that have developed and developed through a long history of political conflicts that have emerged from a social reality that feeds them and receives the resulting effects. This is an achievement that has been achieved after the sacrifices and great efforts in formulating models of good governance through which to realize the aspirations of their peoples. . The democratic system operates within a balanced mechanism of two competing parties to manage and direct the work of the government and the parliament. The parties that achieve the majority in the elections carry out the functions of the government supported by their parliamentary base belonging to one

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Publication Date
Wed May 05 2021
Journal Name
Arab Science Heritage Journal
قراءة تقدية في كتاب الغزل في العصر الجاهلي
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We, at the end of the discussio about Sincere love, are discussing the
idea o platonic spinning i Dr.Ahmad Muhammed AL_Hofi in His book)

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Publication Date
Thu Jul 29 2021
Journal Name
Arab Science Heritage Journal
صورة الانقلاب الديني في اسبانيا في العصور الوسطى
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The research entitled (Image of the Religious Coup in Spain in the Middle Ages) aims to shed light on the prevailing image of the religious coup in Spain during the Middle Aga

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Publication Date
Sat Feb 01 2025
Journal Name
Journal Of Al-farabi For Humanity Sciences
مفهوم السريالية في الشعر الاسباني في القرن العشرين
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راجت فكرة تجديد الأدب الأوروبي بشكل عام، والأدب الإسباني بشكل خاص، بداية القرن العشرين و انعكس ذلك من خلال تبني القطيعة مع معتقدات المدرستين الكلاسيكية والرومانسية اللتان هيمنتا على الساحة الأدبية لعقود خلت. لقد ظهرت العديد من المدارس التجديدية التي رفضت القوالب الأدبية و الشعرية القديمة و تبنت نظريات شعرية لم تكن معروفة سابقا, و كان من بين تلك المدارس المدرسة السريالية. في هذا البحث نعطي فكرة عن المدرسة ال

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Publication Date
Wed Jan 30 2019
Journal Name
Journal Of The College Of Education For Women
Psychological implications in children's drawings in nurseries
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Education is one of the most important topics that researcher educator and educational
society as a whole operated in the latter half of the twentieth century, which won the
reflection and study many of officials in the educational cocked in the global regionally and
took educational systems around the world interested in the dimensions of this aspect and
planning to achieve the principle and characteristics in order to be in concerned with the in
dividual to provide an opportunity for education and training.Experiments have been taken from this type of education in the world, including the
developing world snd Islam was still taken on taking science life for the rest of the human
sons and on this basis, we find that

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