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Semantic Confusion of the Term in Cultural Pages for Students of College of Arts (University of Baghdad)
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The research is exposed to an important issue, related to communication obstacles that prevent the media message contained in cultural topics published in local newspapers to reach the hands of the readers; or related to lack of awareness of aspects of that media message, Because it contains immersed vocabulary in elitism where, sometime, the average reader of the newspaper of medium-sized educated, and even the academic reader are unable to decode it and understand its significance.

After determining the problem of the study and the tools that the researcher wants to use to accomplish his research, a sample of students of college of Arts at the University of Baghdad was selected. As they are closest to the specialization is concerned. This choice came to the assumption of the researcher that the problem extends beyond the general readers to affect those close to the specialization of university students at the departments of literature.

The researcher reached a number of results, which is that the discourse adopted in the cultural pages, is an elitist discourse does not fit the level of the general readers. Readers, as well, suffer from the frequent use of editors of translated terms, as well as blurry in the brainstorming, in addition to the lack of suspense in the drafting the topics, which made the readers away from follow-up cultural pages.

The study also revealed a decline in readers’ interest in cultural topics, which had a low percentage in the penultimate sequence of the bottom of the list of priorities for their favorite pages in the newspapers they read.

The researcher developed a number of proposals to address the phenomenon in question, which can be summarized as follows:

  1. The need to include cultural topics that contain translated terms for some illuminations that clarify the meaning of the term to the reader and help him to understand and absorb the subject.
  2. Avoiding semantic overlap and lack of understanding of the meaning of the term, the researcher recommends not to use complex terms; and replace them with understandable vocabulary.
  3. The need to avoid editors to the method of exaggeration in reviewing the linguistic abilities; and adopt an interesting method in presenting the cultural material.
  4. Using annual coupons to see the views of readers and their suggestions in order to identify the obstacles faced by them in understanding the topics.

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Publication Date
Thu Oct 01 2020
Journal Name
International Communications In Heat And Mass Transfer
Thermal behaviour of the flow boiling of a complex nanofluid in a rectangular channel: An experimental and numerical study
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Wed Jun 01 2016
Journal Name
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The Impact of Marketing Culture on Marketing Management Orientations
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The problem of the study is concerned with the work of The Iraqi Airways Company in political, economic, and social environment that suffers instability for many years. This has its negative outcomes regarding its decisions of providing services  to its markets and customers as a result of the orientations, behavior, and marketing values the company management adopted. The aim of this study is to investigate the marketing philosophy adopted by the management and to identify the extent it suits the materialistic and the human capacities of the company and its current environmental circumstances within the  marketing culture common to the thoughts and behaviors of the management and their employees. And in order to achiev

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Fri Oct 28 2022
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The protest movements in Sudan and their role in the political and social transformation
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This study investigates the factors that led to the outbreak of protest movements in Sudan, since Sudan’s independence in 1956 until December 2018. The study aims to identify the role of protests in bringing about political and social transformations in Sudan, besides identifying the factors that help in the success or failure of the governments that resulted from those protests, with special emphasis on the challenges of the government of the 2018 revolution. The main results of the study reveal that the December 2018 protests are the largest in term of numbers, and witness huge participation of youth and women, and the slogans raised were national and comprehensive. However, the challenges that the transitional government is going th

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Etiology and Antibiotic Sensitivity for Otitis Media in A Central Pediatric Teaching Hospital.
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Wed Jun 19 2019
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Elements of Promotion Mix and Their Effect in Insurance Service Marketing by Using Factor Analysis Approach: An Exploratory Research foe views of works Sample at the National Insurance Company
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The insurance is considered as one of the sectors that is impact is vital to the national economy and development programs, Insurance companies as financial institutions have an effect an aspects of social, economic as well as the participation of enterprises in compensation for the risk potential losses and individuals, Insurance sector provides insurance service insurance which should be characterized by quality and satisfy  needs and desires of the customer , so the  raise insurance awareness in the community its members and institutions will help in  maintaining the movement of production and service delivery standards, quality sought by the insured to obtain, as well as the development of promotional programs, and use

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Sat Feb 01 2020
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Effect of Strategic Control to Avoid the Strategic Pitfalls
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Publication Date
Thu Mar 30 2023
Journal Name
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The Effect of Internal Marketing on Organizational Citizenship Behavior
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The aim of this paper is to determine the effect of internal marketing through three dimensions: vision, development, and reward - on organizational citizenship behavior in three private universities in Iraq. Organizations’ view of their members as internal customers could be made them more realistic in dealing with the reasons for leaving and going to other organizations. This can promote business organizations to build an organizational environment that contributes to making the organization look like the homeland of those workers. The research method is descriptive and analytical. The tool for data collection was the questionnaire. Statistical software (SPSS V.23 and AMOS V.23) was used to analyze the data. The research sample was r

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