The study aimes to analyze the discourse of Arab tweeters regarding the normalization of Arab-Israeli relations on the social media site (Twitter).
Study Methodology: The study relay on the survey method, using the comprehensive survey method, and this research is one of the descriptive types that aim to describe the phenomenon in a qualitative way, and discuss it through the method of in-depth analysis, in addition to using the tools of (discourse analysis).
Study sample: A sample of (8686) tweets for (7425) tweeters, which was posted on Twitter during the period from 15/9 to 30/9/2020, on the issue of normalizing Arab-Israeli relations.
Study tools: The data study was collected using the data mining tool from social networks (NodeXL), along with a discourse analysis sheet.
The most prominent results of the study:
The thesis (popular rejection of normalization with Israel) rank first for the theses addressed in the tweets. The negative features attributed to the active forces in the Arab countries focused on their official position in support and defender of normalization. As for the positive features, the role and popular position rejecting normalization were shared. The frameworks of the case focused on the framework of Palestinian reconciliation, the framework of the US-Iranian conflict in the Middle East, and the framework of the conflict within the ruling regimes regarding normalization. While the personality framework focused on Palestinian martyrs, Arab presidents and rulers who support normalization, as well as clerics. The causes and consequences were varied in their content.
The research aims to identify the degree of the availability of knowledge, skill and ability as components of human capital, in addition to stand at the level of strategic agility upon tourism and travel agencies company of Jordan, the impact of human capital on strategic agility has been tested through distribution of a questionnaire on a Randomly Sample from Workers in Jordan tourist Companies of (349),a number of statistics techinces have been used simple liner Regrision and Multiplayer regession, it has shown that the degree of knowledge, ability and skill availability was high, and the same applies on strategic agility components, and shown out that there is a statistically significant impact between human capital and strate
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