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ADVERTISING CAMPAIGNS IN TV CHANNELS : (A Research Drawn from A Master Thesis)
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Television culture has become the most dangerous of our time. It manipulates with minds and hearts together; and forms consciousness. It transforms societies into actual forces rejecting certain principles by guiding the media landscape through visible connotations acceptable to the public; or provokes the citizen against elements that put a burden on the viewer or the public in order to create a positive reaction to the subject of combating terrorism by combining these ads in line with what the public wants of security and tranquility and a decent living after suffering from terrorism in the past years.

Therefore, this research deals with television advertisements as one of the most important forms of media which display advertisements on terrorism; renounce violence; create awareness and peaceful coexistence among the Iraqi people; enlighten the minds to the suffering caused by terrorism and create a public opinion through emotional and mental uses. How the public dealt with it and what kind of impact it had on the general population.

Are the reactions positive or negative? Thus, the requirements of the research required to be divided into two searches, the first of which titled (advertising campaigns: types and methods), while the second was under the title (characteristics of television as an advertising medium).

This research dealt with advertising campaigns, definition and concept; and planning of advertising campaigns and their objectives; types of campaigns and functions of advertising communication; and evaluation of advertising campaigns and their relationship to other communication patterns. While the second section addressed (the characteristics of television as a means of advertising) which referred to the types of television advertising and formats of editing methods; as well as ethics broadcasting and advertising industry in television channels.

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Publication Date
Mon Dec 18 2017
Journal Name
Al-khwarizmi Engineering Journal
Fabrication of Carbon Nanotube Reinforced Al2O3/Cr2O3 Nanocomposites by Coprecipitation Process
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In this research, the effect of multi-walled carbon nanotubes (MWCNTs) on the alumina/chromia (Al2O3/Cr2O3) nanocomposites has been investigated. Al2O3/Cr2O3-MWCNTs nanocomposites with variable contents of Cr2O3 and MWCNTs were fabricated using coprecipitation process and followed by spark plasma sintering. XRD analysis revealed a good crystallinity of sintered nanocomposites samples and there was only one phase presence of Al2O3-Cr2O3 solid solution. Density, Vickers microhardness, fracture toughness and fracture strength have been measured in the sintered samples. The results show tha

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Publication Date
Wed Apr 01 2009
Journal Name
Journal Of Educational And Psychological Researches
الاسباب النفسية والاجتماعية لفرط النشاط الحركي لطلبة المرحلة الابتدائية من وجهة نظر المعلمين
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هدفت الدراسة الى معرفة:

 

  1. الاسباب النفسية والاجتماعية لفرط النشاط الحركي لدى تلاميذ المرحلة الابتدائية.
  2. الاسباب الاكثر حدة وتكراراً من وجهة نظر افراد العينة. اقتصر البحث على معلمي ومعلمات المرحلة الابتدائية لمحافظة بغداد للعام الدراسي 2004/2005.

تم بناء استبيانين

  أ- استبيان خاص بالاسباب النفسية.

  ب- استبيان

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Publication Date
Wed Dec 13 2017
Journal Name
Al-khwarizmi Engineering Journal
Enhancing the Compressive Strength and Density of Cement Mortar by the Addition of Different Alignments of Glass Fibers and Styrene Butadiene Rubber
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Abstract

In the field of construction materials the glass reinforced mortar and Styrene Butadiene mortar are modern composite materials. This study experimentally investigated the effect of addition of randomly dispersed glass fibers and layered glass fibers on density and compressive strength of mortar with and without the presence of Styrene Butadiene Rubber (SBR). Mixtures of 1:2 cement/sand ratio and 0.5 water/cement ratio were prepared for making mortar. The glass fibers were added by two manners, layers and random with weight percentages of (0.54, 0.76, 1.1 and 1.42). The specimens were divided into two series: glass-fiber reinforced mortar without SBR and glass-fiber reinforced mortar with 7% SBR of mixture water. All s

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Publication Date
Sun Nov 04 2018
Journal Name
Arab Science Heritage Journal
آل الاشعث آل الأشعث وموقفهم من مقتل الخليفة علي وولده الحسن (عليهما السلام)
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The research position ofAl-A'shath from ahlulbayt lies theimportance of research to clarify the exten of resentment and hatred which carries these owners of family household and the reason for hatred and animosity dates bach to his place and the hom of the people of the house of god and the prophet and the people the research is divided in to introduction and tow section and the ring included afirstsectionA'shath bin Qais position in the murderof caliph ali the second section has included the role of the girl crumple A'shath in the venom of imam Hassan and the bottom line is that the house  of A'shath proceeded to such acts of the door of hatred and resentment and hostility lal house.

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Publication Date
Fri Sep 30 2022
Journal Name
Journal Of Economics And Administrative Sciences
Estimation of Reliability through the Wiener Degradation Process Based on the Genetic Algorithm to Estimating Parameters
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      In this paper, the researcher suggested using the Genetic algorithm method to estimate the parameters of the Wiener degradation process,  where it is based on the Wiener process in order to estimate the reliability of high-efficiency products, due to the difficulty of estimating the reliability of them using traditional techniques that depend only on the failure times of products. Monte Carlo simulation has been applied for the purpose of proving the efficiency of the proposed method in estimating parameters; it was compared with the method of the maximum likelihood estimation. The results were that the Genetic algorithm method is the best based on the AMSE comparison criterion, then the reliab

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Publication Date
Sun Mar 01 2009
Journal Name
Journal Of Economics And Administrative Sciences
Evaluation of the foundations of preparing the general budget of the StateThrough the 2008 federal budget analysis
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تعد الموازنة الأداة الأساسية لتنفيذ أولويات أية دولة، ويتوجب النظر إليها في ضوء المناخ الاجتماعي والسياسي والاقتصادي، لأنها تساعد في توجيه الاقتصاد لتحقيق النمو ورفع مستوى الرفاهية. اعتمدت وزارة المالية في أعداد الموازنة السنوية بعد 9/4/ 2003 أسلوباً مغايراً لما كان معتمداً في العقود الماضية، إذ كانت هناك موازنتين الأولى الموازنة الجارية، والثانية الموازنة الاستثمارية رغم وجود قانون يحتم إصدار موازنة

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Publication Date
Tue May 28 2019
Journal Name
Al-khwarizmi Engineering Journal
Treatment of Waste Extract Lubricating Oil by Catalytic Cracking Process to Produce Light Fractions
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The catalytic cracking of three feeds of extract lubricating oil, that produced as a by-product from the process of furfural extraction of lubricating oil base stock in AL-Dura refinery at different operating condition, were carried out at a fixed bed laboratory reactor. The initial boiling point for these feeds was 140 ºC for sample (1), 86 ºC for sample (2) and 80 ºC for sample (3). The catalytic cracking processes were carried out at temperature range 325-400 ºC and initially at atmospheric pressure after 30 minutes over 9.88 % HY-zeolite catalyst load. The comparison between the conversion at different operating conditions of catalytic cracking processes indicates that a high yield was obtained at 375°C, according to gasoline pr

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Publication Date
Tue Jun 10 2025
Journal Name
Journal Of Educational And Human Sciences
صعوبات تدريس مادة الامريكيتين من وجهة نظر طالبات كلية التربية للبنات بجامعة بغداد
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يهدف البحث الحالي إلى التحريّ عن صعوبات مادة الامريكيتين ، من وجهة نظر طالبات قسم الجغرافية في كلية التربية للبنات بجامعة بغداد ، تكوّن مجتمع البحث من طالبات المرحلة الثالثة و البالغ عددهن (230) طالبةً ، و لتحقيق هدف البحث اختارت الباحثة الاستبانة كأداةٍ للدراسة ؛ باعتبارها الأداة الأنسب في عملية جمع البيانات النهائية ، و الأكثر شيوعاً بين البحوث التربوية و النفسية ، فضلاً عن الاطلاع على الدراسات التربوية الس

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Publication Date
Sun Oct 07 2012
Journal Name
Journal Of Educational And Psychological Researches
مطابقة كتاب الكيمياء للصف الرابع العلمي لمعايير الجودة من وجهة نظر المدرسين والمدرسات
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This study aimed to determine the extent matching his chemistry for fourth grade scientific quality standards, from the point of view of male and female teachers. The study sample consisted of (96) as a teacher and school representing schools six Baghdad educations (Rusafa - Karkh), and search tool consisted of identifying closed, accounting standards and specifications should be available in a chemistry book, after it has been ascertained from the sincerity and persistence. The percentage used Pearson correlation coefficient and the Fisher equation and weight percentile, as a means to describe the statistical analysis and interpretation of the results that have been reached. The results revealed that the percentage of matching s

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Publication Date
Tue Dec 11 2018
Journal Name
Iraqi National Journal Of Nursing Specialties
Prevalence of Posttraumatic Stress Disorder (PTSD) among the Iraqi Repatriated Prisoners of the Iran-Iraq War, 1980-1988
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Objective: To determine the prevalence of Posttraumatic Stress Disorder (PTSD) among Iraqi repatriated
prisoners of Iran-Iraq war, and the relationship with demographic factors.
Methodology: A descriptive study was carried out from Oct. 18th, 2009 through Jan. 10th, 2010. A nonprobability
based snowball sampling technique was used to recruit 92 Iraqi repatriated prisoners of war
(IRPOWs) who had visited Ministry of Human Rights. A data collection instrument was constructed that
consisted of six demographic characteristics, and eight items to measure the level of PTSD in POWs. Data were
collected with the constructed instrument during a brief interview. Data were analyzed through the application of
descriptive statist

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