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ADVERTISING CAMPAIGNS IN TV CHANNELS : (A Research Drawn from A Master Thesis)
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Television culture has become the most dangerous of our time. It manipulates with minds and hearts together; and forms consciousness. It transforms societies into actual forces rejecting certain principles by guiding the media landscape through visible connotations acceptable to the public; or provokes the citizen against elements that put a burden on the viewer or the public in order to create a positive reaction to the subject of combating terrorism by combining these ads in line with what the public wants of security and tranquility and a decent living after suffering from terrorism in the past years.

Therefore, this research deals with television advertisements as one of the most important forms of media which display advertisements on terrorism; renounce violence; create awareness and peaceful coexistence among the Iraqi people; enlighten the minds to the suffering caused by terrorism and create a public opinion through emotional and mental uses. How the public dealt with it and what kind of impact it had on the general population.

Are the reactions positive or negative? Thus, the requirements of the research required to be divided into two searches, the first of which titled (advertising campaigns: types and methods), while the second was under the title (characteristics of television as an advertising medium).

This research dealt with advertising campaigns, definition and concept; and planning of advertising campaigns and their objectives; types of campaigns and functions of advertising communication; and evaluation of advertising campaigns and their relationship to other communication patterns. While the second section addressed (the characteristics of television as a means of advertising) which referred to the types of television advertising and formats of editing methods; as well as ethics broadcasting and advertising industry in television channels.

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Publication Date
Thu Mar 01 2007
Journal Name
Journal Of Economics And Administrative Sciences
تشخيص الكفايات الجوهرية في المنظمات الحكومية "دراسة مقارنة" في مستشفى بغداد التعليمي والشركة العامة لصناعة البطاريات
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This study Concentrates on modern variable in the human resources management that is Core Competency.

The field study is two of Public organizations, The first is Educational Baghdad Hospital, the other is the state Company for Batteries industry, the problem of the study determincs some questions and hypotheses. The data was Collected by questionnaire which Contains six Core Competences leader ship, Communication, frontline execution, development, innovation and self management .

The sample contains (26) doctores and (28) heads of departments in  the company.

The study points out many conclusions, the main of it, there is significant differences amon

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Publication Date
Tue Nov 09 2021
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
Relationship between accounting Conservatism, Persistence and volatility of earnings of companies listed on the Iraq Stock Exchange
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The study aimed to show the concept and importance of accounting Conservatism, Persistence and volatility of earnings of companies listed in the Iraqi market for securities have been selected 35 companies for the period between 2013 to 2107 used the scale of book value to market value to measure the Conservatism while the current profit regression model was used to measure future profits Eviews 9 was used for the purpose of testing the two hypotheses. The results of the study found that there is a statistically significant relationship between accounting Conservatism and Persistence of earnings. The relationship is inverse with no statistically significant relationship between Conservatism and earnings volatility.

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Publication Date
Sun Jan 04 2015
Journal Name
Journal Of Educational And Psychological Researches
اثر استراتيجية الخريطة الذهنية في اكتساب المفاهيم الجغرافية لدى طالبات الصف الخامس الادبي في مادة الجغرافية
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The present study aimed to impact Strategy mental map in the acquisition of geographical concepts at the fifth-grade students in the literary geography classes. To achieve the objectives of the research formulated researcher null hypothesis (no statistically significant difference at the level (0.05) between the average scores of students who Adersna using a mind map, and who Adersna using the method usual in the acquisition of concepts geographic fifth grade literary). Has chosen researcher design Altjeribeachtar researcher Design The partial adjustment for both experimental and control groups Pachtearlakedzab concepts. The sample Seateetmthel graders secondary schools under the Directorate General of Educational Baghdad Rusafa II has c

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Publication Date
Tue Jan 29 2019
Journal Name
Arab Science Heritage Journal
دراسة منهجية للوفيات في كتاب (التاريخ الباهر في الدولة الأتابكية بالموصل) لأبن الأثير (ت 630هـ -1232م)
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للدراسات التاريخية أهميتها ولاسيما دراسة المؤلفات الذي يعطينا صورة كاملة عن تطور الواقع التاريخي للمرحلة التي عاصرها المؤلف وتكتب دراسة الشخصيات العلمية طابعاً خاصاً ومهم يدفعنا إلى التعريف بالمؤرخ ومنهجه في الكتاب والموارد التي استقى معلوماتهِ منها . 

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Publication Date
Thu Jan 01 2009
Journal Name
Journal Of Educational And Psychological Researches
اثر الإتجاه التكاملي في التفكير المنظومي لطلبة أقسام القرآن الكريم والتربية الإسلامية في مادة الإعجاز القرآني
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أولاً: مشكلة البحث:

لاحظ الباحث عن طريق خبرته – المتواضعة- في أثناء عمله في ميدان التدريس في أقسام القرآن الكريم والتربية الإسلامية ان هناك ضعفاً في المستويات وتدنياً واضحاً في التفكير المنظومي للطلبة في مادة الإعجاز القرآني، ويرى الباحث أن هذا التدني يعود إلى أسباب عديدة من أبرزها: طرائق تدريس المادة، وغزارة المادة الدراسية، وصعوبة استيعابها في الوقت القصير المخصص لها، وان

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Publication Date
Sun Jul 01 2012
Journal Name
Journal Of Educational And Psychological Researches
أثر استخدام الأسئلة التحضيرية في تنمية الثقة بالنفس عند طالبات الصف الثاني متوسط في مادة التاريخ
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    The world witnessed variables influenced on entirely education essential mean  to grantee the required adaption  of  inner  and external motivations circumstances   this gives us opportunity of  the best selection means to achieve the goals  for progress individual and community  .                        

 From here appeared the needs of  scientific study  interest in  new styles of education locate the old place that  become non able to  granting  students  and their tendency  n

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Publication Date
Sun Oct 01 2017
Journal Name
Journal Of Educational And Psychological Researches
The relationship between the multiple intelligence and the numerical sense of mathematic subject among 4th secondary stage students
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The study aimed to investigate the relationship between the multiple intelligence and the numerical sense. The chosen population of the study was the 4th secondary stage students. The sample consisted of 400 female and male student. The researcher utilized two test; multiple intelligence test which include three categories of intelligence (logical-mathematical, spatial, and linguistics) consisted of (36) item, and the numerical sense test that consisted of (44) item. The two tests were constructed by the researcher himself. The psychometric properties of the test were also verified. The results showed that there was a correlation between the multiple intelligence and the numerical sense as well as the students’ means scores

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Publication Date
Mon Dec 01 2008
Journal Name
Political Sciences Journal
العولمة وآليات حراكها في الوطن العربي
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العولمة وآليات حراكها في الوطن العربي

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Publication Date
Mon Jan 23 2023
Journal Name
Arab Science Heritage Journal
الممكنات الإنجازية في أدوار الحوار القرآني
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    The science of The facts basically depends on the intentions of the speaker and what he deliberately waves to the interlocutor, taking into account the context in which the verbal act was received .

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Publication Date
Tue Mar 01 2022
Journal Name
مجلة كلية القانون والعلوم السياسية
تيارات العقلانية في الفكر السياسي العربي
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شيد الفكر العربي المعاصر تحولات عدة فرضتها بعض التيارات الفكرية والفلسفية الغربية، وأثرت في تكوينه وتحديد اتجاهاته، فضلا عن التحديات التي بات لزاما عليه ان يتعامل معها ويمكن رد هذه التحديات الى عدة عوامل داخلية وخارجية أنتجت عدة تيارات تناولت موضوع العقلانية في الفكر العربي المعاصر، لعل أبرزها التيار الاصلاحي، التيار الليبرالي، والتيار العقلي النقدي

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