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METHODS OF MEASURING THE LEVEL OF COMMUNICATION EFFICIENCY IN NEWS HEADLINES: (Drawn from the doctoral thesis)

Measuring the level of communicative competence in news headlines and the level of stylistic and semantic processing in its formulation requires creating a quantitative scale based on the bases on building the scales and their standards. As judging by scientific of journalism studies lies in the possibility of quantifying the journalistic knowledge, i.e. the ability of this knowledge to shift from qualitative language to its equivalent in the language of numbers.

News headlines and editorial processing are one of the journalistic knowledges that should be studied, analyzed stylistically and semantically; their conclusions drawn and expressed in numbers. Press knowledge is divided into two types:

First: Knowledges related to the means element means the newspaper, whether a newspaper or magazine.

Second: Knowledges related to the sender, message, receiver, echo or impact elements. The news headline measure to be developed depends on the division of these types of journalistic knowledge according to the elements of the communication process. It measures the efficiency of each of its components as follows:

  1. Stylistic and semantic measurement of the media message in the form of news headlines: It includes a set of mathematical equations that adopt the ratio and proportionality system developed by the researcher for the purpose of accomplishing the measurement of the effectiveness of the headlines published in newspapers and their level of communication efficiency. This measurement represents the press knowledge related to the element of the message.
  2. Measure the level of communication skills of press editors with regard to stylistic and semantic processing in formulating the news headlines using the test model prepared by the researcher for the purpose of completing this measurement of twenty questions and each question estimate five grades.

In this light, the degree of drafting skill of news editors is determined. And this measurement represents journalistic knowledge related to the sender's element. Communication skill is matched by craft and intelligence. It means upgrading the meanings positively, excitement and conciseness in order to reach balance with the form of the method used; and to provide meaning in harmony and rhythm.

Communication skills mean writing and speaking skills on the one hand; and reading and listening skills on the other hand, i.e. the ability of the writer or speaker as the sender or source to choose linguistic and non-linguistic symbols; as well as the ability of the recipient to convert the symbols received to meanings he/ she can understand and grasp. This process is called coding skills.

  1. Determining the preference of the formulas in the news headlines resulting from the treatment taken by the editor that achieve the means of attracting attention and interest of the reader using the semantic differentiation form prepared by the researcher to identify the preference of the formulations used in the headlines of the readers that attract their attention and interest in the news. This measurement represents journalistic knowledge related to the elements of the future and echo.
  2. Identifying the newspapers whose titles are subject to the study according to the research plan and objectives; measuring the efficiency of drafting the titles; and presenting and diagnosing the type of journalism school to which it belongs. This measurement represents journalistic knowledge related to the instrument element.

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Publication Date
Tue Dec 01 2020
Journal Name
Journal Of Economics And Administrative Sciences
Fuzzy Analytic Hierarchy Process FEAHP to Prioritize The Evaluation of The Main and Subsidiary Criteria in B2B Industrial Market Sectors – Applied Research

The research aims to define the main and subsidiary criteria for evaluating the industrial market sectors and proposing a model for arranging these criteria according to priority and knowing the highest criteria in terms of relative importance in the General Company for Automobile Trade and Machinery, and for the purpose of establishing this model, experiences in the concerned company were approved, and this study proposes a multi-criteria decision model According to the FEAHP, the expanded fuzzy hierarchical analysis method enables the commercial company to develop clear strategic policies on which the company’s management system depends on determining criteria for evaluating and selecting market sectors and making appropriate

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Publication Date
Tue Nov 19 2024
Journal Name
Journal Mustansiriyah Of Sports Science
The Impact of an Educational Curriculum according to the Five-year Learning Cycle on Some Offensive Skills in Basketball for Female Students

Modern trends have appeared recently in educational thought that call for the achievement of the outcomes of the educational process. Some of these trends are the development of individual thinking skills, considering the individual differences, and learning basic skills. The five-year learning cycle is one of these models. It is called as five-year learning cycle because it passes through five stages. These five stages are: (operate - discover - clarify - expand – Evaluate), which make the learner as the main axis for activating thinking processes. This can be done by organizing study materials through research, investigation, and identifying concepts by himself, as in learning sports skills that depend on motor performance and teamwork,

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Publication Date
Wed Jul 01 2009
Journal Name
Journal Of The Faculty Of Medicine Baghdad
Evaluation of the incisive papilla as a guide to the maxillary central incisors and canine teeth position in Iraqi and Yemenian samples

Back ground: This study was conducted to estimate the relation ship of the incisive papilla to the antero posterior arrangement of the maxillary anterior teeth in a two different groups (Iraqi and Yemenian groups), because incisive papilla is considered as a reliable and relatively stable anatomic land mark.
Materials and Methods: Maxillary and mandibular stone casts were collected from 100 dental students, (50) of Iraqi dental students in Baghdad university and (50) of Yemenian dental students in Ibb university at the 3rd and 4th classes. Age ranged from 21-25 years. Alginate impression, dental stone, stock trays were used. Photographic technique was used to measure anatomic land marks located on de

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Publication Date
Sat Nov 13 2021
Journal Name
International Journal Of Pharmacy Practice
A comprehensive review of drivers influencing flu vaccine acceptance in the Middle East over the last six years: using Health Belief Model
Abstract<sec> <title>Objectives

The objectives of this study were to review the literature covering the perceptions about influenza vaccines in the Middle East and to determine factors influencing the acceptance of vaccination using Health Belief Model (HBM).

Methods

A comprehensive literature search was performed utilizing PubMed and Google Scholar databases. Three keywords were used: Influenza vaccine, perceptions and Middle East. Empirical studies that dealt with people/healthcare worker (HCW) perceptio

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Publication Date
Fri Apr 01 2016
Journal Name
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Arthroscopic micro fracture and intra articular whole bone marrow injection for the treatment of articular cartilage lesions in the knee joint. Authors

Abstract Background: Articular cartilage lesions in the knee joint are frequently seen,its treatment represents a challenge for orthopedic surgeons especially in young age patients and if left untreated,then they can progress to advanced osteoarthritis that may affect the functional status of the patients.Many treatment modalities had developed for these lesions, in the current study arthroscopic micro fracture plus intra articular whole bone marrow(WBM) injection was used as modality of treating these lesions. Objectives: to assess the effectiveness of arthroscopic micro fracture plus WBM intra articular injection as a treatment modality for knee articular cartilage lesions. Patients and Methods : a prospective experimental study was perf

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Publication Date
Fri Sep 30 2022
Journal Name
Iraqi Journal Of Science
Survey of Some Heavy Metals and Radioactivity in the Dust in A Selected Area in Kirkuk Governorate- Northern Iraq

      Air pollution means the release of pollutants into the atmosphere, which are harmful to human health and the planet as a whole. Almost all air pollutants come from production and energy use. In the present work, an assessment of some heavy metals, natural radioactivity and the quantity of dust fallen in three sites (Tessen, Rahemawa, and Laylan) in Kirkuk Governorate, northern Iraq. Three dust samples were collected from three locations (residential, commercial and industrial areas). The collected samples were analyzed for Cd, Cr, Cu, Ni, Pb, Zn, and radioactivity (Gamma rays). The studied heavy metals (Fe, Ni, Pb, and Zn) exceeded their limits in the atmosphere due to the increase in the number of automobiles, which

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Publication Date
Sat Dec 24 2022
Journal Name
Journal Of The College Of Languages (jcl)
The role of presupposition in the interpretation of the Qur'anic letters (Sharif Morteza, Mullah Sadra and Gonabadi): بررسی تأثیر پیش فهم‌ها بر فهم مفسران از حروف مقطعه در قرآن (شریف مرتضی، ملاصدرا و گنابادی)

The mysterious letters, the philosophy of existence and the meaning of these letters in the Qur'an is one of the mysterious issues that has always occupied the minds of Interpreters. Each Interpreter has tried to provide his own interpretation and understanding of these mysterious letters. Since these letters are part of the surah of the Qur'an and at the same time, the appearance of these letters, unlike other verses, does not indicate meaning, the commentators have approached these verses with their preconceptions. In this article, an attempt has been made to investigate the role of pre-interpreters of descriptors in a descriptive and analytical method in finding the meaning of syllables. However, each of them has tried to interpret th

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Publication Date
Wed Jan 01 2020
Journal Name
Biochemical And Cellular Archives
Histological disturbance in liver and spleen of visceral leishmaniasis infected mice with the progression of infection

Leishmania parasites reproduce wherever there are cells of the mononuclear phagocyte system, almost in macrophages. These are most copious in the liver and spleen;therefore, infection leads to an expansion of both of them. This study determined the burden of visceral leishmaniasis (VL) infection on liver and spleen. A total of 20 mice were infected peritoneally with 2x107promastigotes of Leishmania donovani / ml and other 12 mice left without infection as a healthy control. The weight of whole body, liver and spleen were measured and the histological development using hematoxylin and eosin stains were determined after 15, 30, 45-and 60-days post infection. The results represent that the mean weights of liver and spleen were increased in inf

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Publication Date
Wed Jan 04 2006
Journal Name
The Iraqi Postgraduate Medical Journal
Publication Date
Sat Aug 25 2012
Journal Name
Journal Of American Science
The effect of utilization of parsley (Petroselinum crispum) in local Iraqi geese diets on blood biochemistry

This experiment was conducted to study the effect of feeding diets containing different levels of parsley on the blood biochemical characteristics of local Iraqi geese. A total of twenty-four local geese, one year old, were used in this experiment during the period from the beginning of October to the end of December. The birds were allocated for Four treatment groups consisted of six geese each. Treatment groups were as follows: Control diet (T1) (free from parsley), T2: Control diet + 80 g / d parsley, T3: Control diet + 160 g / d parsley; T4: Control diet + 240 g / d parsley. At the end of experiment, blood samples were obtained from all geese by venipuncture from brachial vein and blood plasma samples were prepared. Blood biochemical tr

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