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METHODS OF MEASURING THE LEVEL OF COMMUNICATION EFFICIENCY IN NEWS HEADLINES: (Drawn from the doctoral thesis)
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Measuring the level of communicative competence in news headlines and the level of stylistic and semantic processing in its formulation requires creating a quantitative scale based on the bases on building the scales and their standards. As judging by scientific of journalism studies lies in the possibility of quantifying the journalistic knowledge, i.e. the ability of this knowledge to shift from qualitative language to its equivalent in the language of numbers.

News headlines and editorial processing are one of the journalistic knowledges that should be studied, analyzed stylistically and semantically; their conclusions drawn and expressed in numbers. Press knowledge is divided into two types:

First: Knowledges related to the means element means the newspaper, whether a newspaper or magazine.

Second: Knowledges related to the sender, message, receiver, echo or impact elements. The news headline measure to be developed depends on the division of these types of journalistic knowledge according to the elements of the communication process. It measures the efficiency of each of its components as follows:

  1. Stylistic and semantic measurement of the media message in the form of news headlines: It includes a set of mathematical equations that adopt the ratio and proportionality system developed by the researcher for the purpose of accomplishing the measurement of the effectiveness of the headlines published in newspapers and their level of communication efficiency. This measurement represents the press knowledge related to the element of the message.
  2. Measure the level of communication skills of press editors with regard to stylistic and semantic processing in formulating the news headlines using the test model prepared by the researcher for the purpose of completing this measurement of twenty questions and each question estimate five grades.

In this light, the degree of drafting skill of news editors is determined. And this measurement represents journalistic knowledge related to the sender's element. Communication skill is matched by craft and intelligence. It means upgrading the meanings positively, excitement and conciseness in order to reach balance with the form of the method used; and to provide meaning in harmony and rhythm.

Communication skills mean writing and speaking skills on the one hand; and reading and listening skills on the other hand, i.e. the ability of the writer or speaker as the sender or source to choose linguistic and non-linguistic symbols; as well as the ability of the recipient to convert the symbols received to meanings he/ she can understand and grasp. This process is called coding skills.

  1. Determining the preference of the formulas in the news headlines resulting from the treatment taken by the editor that achieve the means of attracting attention and interest of the reader using the semantic differentiation form prepared by the researcher to identify the preference of the formulations used in the headlines of the readers that attract their attention and interest in the news. This measurement represents journalistic knowledge related to the elements of the future and echo.
  2. Identifying the newspapers whose titles are subject to the study according to the research plan and objectives; measuring the efficiency of drafting the titles; and presenting and diagnosing the type of journalism school to which it belongs. This measurement represents journalistic knowledge related to the instrument element.

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Publication Date
Fri Feb 08 2019
Journal Name
Journal Of The College Of Education For Women
الاحكام الفقھیة للمولود في الاسبوع الاول
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Islam had come to urge for justice, to call for the freedom of the human and to
assert his dignity. Islamic education focused on the perfect growth of the
individual, presence of the human and his future as well. The Islam also attended in
education of the child raising him with respect all aspects of life. All of these things
had made the Islamic education as an extensive and balanced. There is no wonder
to consider Islam as the main source of legislation to attain its definitive aim which
is to establish a rational sober human worships God and educates the earth where
he settle down and make use of all its blessings due to God's legislation. (Shari 'a)
If Islam takes care of raising upbringing a child since his

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Publication Date
Sun Jan 13 2019
Journal Name
Arab Science Heritage Journal
تقنيات الغوص العلمية في التراث العربي
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عرف الإنسان اللؤلؤ منذ عصورما قبل التاريخ ، حيث كان يجمعه من الأصداف التي كانت تلقي بها الأمواج على الساحل . و لم تُمارس مهنة الغوص إلا في مرحلة لاحقة لم يحدد تاريخها .

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Publication Date
Wed Jun 22 2022
Journal Name
Arab Science Heritage Journal
دور الرقيق الأسود في الجيش المرابطي
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Black slaves formed a section of the Murabit community, and they had an important role in wars and in settling battles to the Murabit state. Murabit state lords have depended on them in many scales such as, wars or within the community boarders

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Publication Date
Wed Feb 01 2006
Journal Name
Political Sciences Journal
الادراك السياسي للاصلاح الاداري في العراق
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الادراك السياسي للاصلاح الاداري في العراق

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Publication Date
Fri May 19 2023
Journal Name
مجلة الكنوز العلمية
واقعاالستثمار في راس المال الفكري والبشري
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The idea of the current research stemmed from the vital role of investment in the development of sustainable human resources, as the research aims to investigate education as a mechanism for investment in human and intellectual capital in the College of Administration and Economics / University of Baghdad, which is a site for conducting the study, and highlights the importance of research through the flow of knowledge experiences of capital Intellectual and human money, which is the source of wealth and pillars of power. The problem of the research was represented by a major question: What is the extent to which the quality of education can be applied as a means of investing in intellectual and human capital? The case study approach was use

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Publication Date
Fri Nov 15 2024
Journal Name
الاستاذ
اثر القرائن وصورها في النص القراني
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The research aims to clarify the effect of evidence in interpreting verses and what are their forms related to interpretation, which every interpreter must be familiar with, along with the necessity of knowing the sciences with which the interpreter is armed in order for the true meaning and intended meaning of the Qur’anic verses to emerge. The determinants of the clues and the extent of their relationship to the Qur’anic text were also explained, and the levels of their impact in directing the meaning were identified in terms of strength, verification, clarity, generality and

Publication Date
Sun Jun 18 2023
Journal Name
Arab Science Heritage Journal
العمارة المستدامة في فكر الشيخ البهائي
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      Sustainable architecture in the thought of Sheikh Baha'i Sheikh Bahaa Al-Din is Muhammad bin Al-Hussein bin Abd Al-Samad bin Muhammad bin Ali bin Al-Hussein bin Saleh Al-Harthy Al-Hamdani Al-Amili Al-Jaba’i, a resident of Isfahan. And the mathematical and astronomical arts, and success was written for him in his writings, so it spread and was accepted by learned scholars in the last four centuries. Research from his activity and science is the engineering and architectural aspect.

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Publication Date
Sun Mar 26 2023
Journal Name
Arab Science Heritage Journal
حزن الأنا في الشعر النسائي العراقي
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This research seeks to show the state of the sad female self in Iraqi women's poetry, reveal its psychological potential within the text, analyze the phenomenon of sadness and explain its presence in poetic texts, show the influences of social life, the turmoil that was the main resource for the crisis of the creative woman's self and how to confront it,  explain the motives and reasons why the creative woman wrote about the sadness of herself through techniques and methods unique to her

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Publication Date
Sun Dec 02 2007
Journal Name
Political Sciences Journal
بعض المعادلات في اشكالية الانتخابات العراقية
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بعض المعادلات في اشكالية الانتخابات العراقية

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Publication Date
Thu Dec 31 2020
Journal Name
College Of Islamic Sciences
العربية
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م,د. فرات سمير فرج

تدريسي في مديرية تربية محافظة الانبار

 

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