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COMMUNICATIVE CONNOTATION OF PEPSI COLA ADS

A trademark is one of the most valuable elements in advertising. At the same time, it is a guarantee for both the producer and the consumer. It prevents the mixing of products with a certain mark with similar products bearing another mark; and creates confidence in the goods of the product.

With the increase in the types of goods and products and the emergence of similar goods, producers have turned to the use of the brand to identify their products and seek perfection in manufacture to maintain quality and continuous improvement which ensures good reputation and fame.

Hence, commercials for goods and services focused on the brand because they give in-depth connotations with the recipients of these ads. The brand contains words, pictures, letters, or drawings, all of which mean certain things and symbols that address the recipient and pull him/ her towards the advertisement.

This will be evident in our approach to the Pepsi Cola ads in one of the satellite channels and the highlight of this sign of communicative connotations expressed by linguistic symbols, verbal and non-verbal.

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Publication Date
Mon Mar 01 2010
Journal Name
Journal Of Accounting And Financial Studies ( Jafs )
The dropping of three zeroes from Iraqi dinar

           The purpose of this research is to explain the effect of the dropping of three zeroes from Iraqi dinar on the basic role of the dinar and derivative and dynamic in transaction of Iraqi economic. the importance of this research comes from the effect of this operation on the evaluation of the exchange between the individuals of Iraqi society and the other between the Iraqi individuals and the foreign whom use the Iraqi dinar as a tool for exchange also the effect of the operation on the reserves of the Iraqi dinar the results of this research are as the following:-

1-the operation of dropping of zeroes must be associated with increase of the sharing of economic sectors wi

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Publication Date
Tue Sep 25 2018
Journal Name
Iraqi Journal Of Science
Effect of Successive Convolution Layers to Detect Gender

Image classification can be defined as one of the most important tasks in the area of machine learning. Recently, deep neural networks, especially deep convolution networks, have participated greatly in end-to-end learning which reduce need for human designed features in the image recognition like Convolution Neural Network. It is offers the computation models which are made up of several processing layers for learning data representations with several abstraction levels. In this work, a pre-trained deep CNN is utilized according to some parameters like filter size, no of convolution, pooling, fully connected and type of activation function which includes 300 images for training and predict 100 image gender using probability measures. Re

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Publication Date
Sat Apr 15 2023
Journal Name
Iraqi Journal Of Science
Seasonal Variation of Phytoplankton in AL-Diwaniya River

This study was conducted from January to October 2014, the samples were
collected monthly from four stations in AL-Diwaniya River at AL-Diwaniya city.
Phytoplankton species which are diagnosed during study period are (506) and the
numbers of common types in four sites are (61). Bacillariophyceae is dominate on
other classes and Chlorophyceae, Cyanophyceae, Dinophyceae then Chrysophyceae
and Euglenophyceae. The study shows that there are (150), (144), (118) and (94)
species in the first, second, third and fourth sites. The species that have highs numbers
are (Achnanthes, Cymbella, Nitzschia, Navicula). Other types are dominant in their
existence and number during study period (Cycltella comta, Cylotella Ocellata,

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Publication Date
Wed May 10 2023
Journal Name
Journal Of Engineering
Improving the Properties of Gypsum By Using Additives

Gypsum Plaster is an important building materials, and because of the availabilty of its raw materials. In this research the effect of various additives on the properties of plaster was studied , like Polyvinyl Acetate, Furfural, Fumed Silica at different rate of addition and two types of fibers, Carbon Fiber and Polypropylene Fiber to the plaster at a different volumetric rate. It was found that after analysis of the results the use of Furfural as an additive to plaster by 2.5% is the optimum ratio of addition to that it improved the flexural Strength by 3.18%.
When using Polyvinyl Acetate it was found that the ratio of the additive 2% is the optimum ratio of addition to the plaster, because it improved the value of the flexural stre

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Publication Date
Sun Sep 07 2008
Journal Name
Baghdad Science Journal
Proparyation of Low frequency microwave in dusty Plasma

The numerical simulation for the low frequency waves in dusty plasma has been studied. The studying was done by taking two special cases depending on the direction of the propagation of the wave:First, when the propagation is parallel to the magnetic field K//B,this mode is called acoustic mode.Second,when K B this mode is called cyclotron mode.In addition, every one of the two modes divided into two modes depending on the range of the frequency.The Coulomb coupling parameter was studied, with temperature T,density of the dust particles Nd ,and the charge of the particle Qd.The low frequency electrostatic waves in dusty grains were studied. Also, the properties of ion-acoustic waves and ion-cyclotron waves are shown to modify even through

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Publication Date
Mon Feb 04 2019
Journal Name
Journal Of The College Of Education For Women
Disadvantages of Abortion and its Impact on Society

As we have said that the reasons for abortion are many and varied them to be for
the purpose of treatment or the protection of the mother of the loss or that the abortion
of an act intended purpose of birth control or other reasons is the statistics that are
spread in the world that about 50-60 million abortions annually in the world If this
abortion criminal who is loss of the lives of fetuses and a disgrace to the preachers to
the progressive and liberal, secular, and because they were not able to maintain
human life after leaving the obligation to approach Islam and because life support is
the highest things, which is one of the necessities of the five obligatory street
maintenance came verses warn those who un

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Publication Date
Sat Mar 01 2008
Journal Name
Al-khwarizmi Engineering Journal
Evaluation of Hydrated Lime Filler in Asphalt Mixtures

Mineral filler is one of important  materials and affecting on properties and quality of asphalt mixtures .There are different types of mineral filler depended on cost and quality , the matter encourages us to achieve this study to evaluate hydrated lime filler effects on properties of asphalt mixes related with strength and durability. Conventional asphaltic concrete mixtures with Portland cement and soft sandstone fillers and mixtures modified with hydrated lime were evaluated for their fundamental engineering properties as defined by Marshall properties , index of retained strength , indirect tensile strength , permanent deformation characteristics , and fatigue resistance .A typical dense graded mixture employed in construction

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Publication Date
Thu Dec 29 2016
Journal Name
Ibn Al-haitham Journal For Pure And Applied Sciences
Lithotripsy of Urinary Tract Stones by Using Eggshell

 This research aimed to  use eggshell powder as a lithtripsian for different types of urinary stones and determine the efficiency of these preparations against different types of stone.      The grounded and sterilized eggshell was dissolved in fresh lemon juice .The treatment was orally given   for successive 7 days before breakfast.       Eighty five patients with different types of  urinary stone  were participated in this research. All patients were subjected to Ultrasonography and intravenous pyelography examinations to localize the position and detect diameter of the stone. The above examination and also biochemical tests for diagnosis of stones in

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Publication Date
Fri Jun 24 2022
Journal Name
Iraqi Journal Of Science
Radon concentrations in dwellings of Baghdad city- Iraq

In this study, radon concentrations were measured in dwellings at specified locations in Baghdad city using ionization chamber radon monitor (ALPHA GUARD PQ2000 PRO). The measurements were carried out at different locations of these dwellings (living rooms, bed rooms, bath rooms, and kitchens). The results of the survey showed that the overall minimum, maximum average and mean average radon concentrations in dwellings were 5.77±0.73 Bq/m3, 23.27±13.57 Bq/m3, and 10.67±4.14 Bq/m3 respectively. The lowest average radon was found in (Ameryia) city, while the highest average radon concentration was found in (Kadmiya) city. Also, the results showed that the highest average radon concentration was found in the kitchens, while the lowest ave

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Publication Date
Sat Jun 03 2023
Journal Name
Iraqi Journal Of Science
Local Bifurcation of Four Species Syn–Ecosymbiosis model

In this paper, the conditions of occurrence of the local bifurcation (such as saddle-node, transcritical and pitchfork) near each of the equilibrium points of a mathematical model consists from four-species Syn- Ecosymbiosis are established.

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