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Media campaigns, evolution and concept
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In dealing with media management phenomenon, concept and elements, we have tried, as much as possible, to build an abstract concept that can be analyzed and measured by analyzing the elements and components of the concept mentioned and explain it.

Before further consideration of the management of media campaigns, it is necessary to restore some points of media management so as not to understand the subject of campaign management as if it is independent of the concept of media management and the objectives that we seek to ensure its achievement. As we have noted that the concept of media management frames the administration mentioned as:

- Authority to manage the media institution.

- Operations supervised by the mentioned authority.

- Aim to be achieved by the authority concerned.

- The purpose of the authority (Media Department).

- Means used by the authority (Media Department) to carry out its functions or jobs assigned to it. If we compare the nature of media management to the nature of media campaign management, perhaps we do not find any boundaries between the two, the second - the campaign management - is an extension of the first, if not a reflection of its contents.

More precisely, one of the most important justifications for resorting to campaign management is because it is an extension of the logic, meaning and content of the media administration.

It is one of the most important aspects of media management during crises facing media institutions and their operations for national, environmental, institutional, health or cultural reasons. In other words, if the purpose of media campaigns is to overcome and address the crises faced by the media organizations and their repeated operations, then the need arises in return for the necessity to double media effort.

In other words, if the purpose of the media campaigns is to overcome and address the crises faced by the media institutions and their repeated operations, then the need arises in return for the necessity to redouble the media effort in order to disseminate information or develop national awareness on specific topics. As well as, the focus of media activities in order to overcome the hierarchical crises that appear from time to time. From here we can indicate the relationship between the two departments, especially if we know that the media administration loses some of its features when dealing with media campaigns. A non-expanded campaign is usually targeted, location and time-bound.

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Publication Date
Fri Jan 01 2016
Journal Name
Journal Of The College Of Basic Education
Simultaneous Determination of Cephalexin and Cefixime by First and Second Derivative Ultraviolet Spectrophotometry
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A new spectrophotometric method for individual and simultaneous determination of cefixime and cephalexin depending on the first and second derivative mode techniques. The first and second derivative spectra of these compounds permitted individual and simultaneous determination of cefixime and cephalexin in concentration interval of (4– 24μg.ml-1 ) by measuring the amplitude of peak-to-base line, pea to peak at certain wavelengths and the area under peak at selected spectrum intervals. The methods showed reasonable precision and accuracy and have been applied to determine cefixime and cephalexin in two different pharmaceutical preparations.

Publication Date
Thu Oct 01 2020
Journal Name
Iraqi Journal Of Biotechnology,
Isolation and Identification of Multidrug Resistance Among Clinical and Environmental Pseudomonas aeruginosa Isolates
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Pseudomonas aeruginosa is the most common opportunistic pathogen causing morbidity and mortality in hospitalized patients due to its multiple resistance mechanisms. Therefore, as a therapeutic option becomes restricted, the search for a new agent is a preference. So P. aeruginosa is an extremely versatile Gram-negative bacterium capable of thriving in a broad spectrum of environments, and this performs main problems to workers in the field of health. One hundred and fifty samples were collected from different sources from Baghdad hospitals, divided into two main groups: clinical (100) specimens and (50) samples as an environmental, collected from October 2019 to the March 2020. All of these samples were cultured by specific and differential

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Publication Date
Wed Mar 30 2022
Journal Name
Iraqi Journal Of Science
Crawling and Mining the Dark Web: A Survey on Existing and New Approaches
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    The last two decades have seen a marked increase in the illegal activities on the Dark Web. Prompt evolvement and use of sophisticated protocols make it difficult for security agencies to identify and investigate these activities by conventional methods. Moreover, tracing criminals and terrorists poses a great challenge keeping in mind that cybercrimes are no less serious than real life crimes. At the same time, computer security societies and law enforcement pay a great deal of attention on detecting and monitoring illegal sites on the Dark Web. Retrieval of relevant information is not an easy task because of vastness and ever-changing nature of the Dark Web; as a result, web crawlers play a vital role in achieving this task. The

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Publication Date
Thu Mar 16 2017
Journal Name
Ibn Al-haitham Journal For Pure And Applied Science
Synthesis and Characterization of Schiff Base Folic Acid Based Ligand and Its Complexes
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D-mannose sugar was used to prepare [benzoic acid 6-formyl-2, 2-dimethyl-tetrahydrofuro [3, 4-d][1, 3] dioxol-4-yl ester](compound A). The condensation reaction of folic acid with (compound A) resulted in the formation of new ligand [L]. These compounds were characterized by elemental analysis CHN, atomic absorption AA,(FT-IR),(UV-Vis), TLC, ES mass (for electrospray), molar conductance, and melting point. The new tetradentate ligand [L], reacted with two moles of some selected metal ions and two moles of (2-aminophenol),(metal: ligand: 2-aminophenol) at reflux in water medium to give a series of new complexes of the general formula K2 [M2 (L)(HA) 2] where M= Co (II), Ni (II), Cu (II) and Cd (II). These complexes were characterized by eleme

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Publication Date
Sat Dec 30 2023
Journal Name
Iraqi Journal Of Science
Environmental Impact from Drilling and Production of oil Activities: Sources and Recommended Solutions
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In petroleum industry, there are two major operations that can potentially impact the environment: Drilling and production. Both activities generate a significant volume of wastes include drill cuttings contaminated with hydrocarbons, wide variety of chemical additives, produced water and air pollutants. The potential impact depends primarily on the material, its concentration after release, and the biotic community that is exposed.
In this study, many drilling locations and production facilities have been investigated and examined for their adverse effects on the environment. Contamination with hydrocarbons, heavy metals, salts, other associated wastes and air pollution were detected at many sits.
Understanding of drilling and pro

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Publication Date
Wed Jan 01 2020
Journal Name
International Conference Of Numerical Analysis And Applied Mathematics Icnaam 2019
Spatial and seasonal variation of PO4, NO3 and pH of Mosul dam lake
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Publication Date
Mon Jan 01 2018
Journal Name
Journal Of The College Of Languages (jcl)
An Acoustic Description of Stop Consonants and Vowels in Sorani Kurdish and English
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This study aims to document and describe the speech sounds and sound inventory that are present in Sorani which is dialect of Kurdish and compare the results with their English counterparts.  The research concentrates on the voicing system and the quality of Sorani sounds which are measured by using the voice onset time (VOT) of the stop consonants, and the first three formants of the vowel sounds; the closure duration of voiceless stop consonants in medial position is measured as well.

Ten native speakers of the Sorani dialect (5 males and 5 females) participated in this experiment. All speakers are between 20 and 50 years of age, were born in Sulaimanyiah, migrated to the US, and remain in the US at the time of recording.

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Publication Date
Mon Jun 01 2015
Journal Name
Journal Of Engineering
Entransy dissipation of Shell and Double Concentric Tube Heat Exchanger Calculations and Analysis
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Shell-and-double concentric tube heat exchanger is one of the new designs that enhance the heat transfer process. Entransy dissipation is a recent development that incorporates thermodynamics in the design and optimization of heat exchangers. In this paper the concept of entransy dissipation is related to the shell-and-double concentric tube heat exchanger for the first time, where the experiments were conducted using hot oil with temperature of 80, 100 and 120°C, flow rate of cold water was 0.667, 1, and 1.334 kg/m3 respectively and the temperature of inlet cold water was 20°C. The entransy dissipation rate due to heat transfer and to fluid friction or pressure drop was studied.

 

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Publication Date
Mon Mar 01 2021
Journal Name
Iraqi Journal Of Physics
Enhancement CT Scan Image and Study Electronic, Structural and Vibrational Properties of Iobenguane
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This work is divided into two parts first part study electronic structure and vibration properties of the Iobenguane material that is used in CT scan imaging. Iobenguane, or MIBG, is an aralkylguanidine analog of the adrenergic neurotransmitter norepinephrine and a radiopharmaceutical. It acts as a blocking agent for adrenergic neurons. When radiolabeled, it can be used in nuclear medicinal diagnostic techniques as well as in neuroendocrine antineoplastic treatments. The aim of this work is to provide general information about Iobenguane that can be used to obtain results to diagnose the diseases. The second part study image processing techniques, the CT scan image is transformed to frequency domain using the LWT. Two methods of contrast

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Publication Date
Wed Feb 08 2023
Journal Name
Iraqi Journal Of Science
Hybrid Fuzzy Logic and Artificial Bee Colony Algorithm for Intrusion Detection and Classification
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In recent years, with the growing size and the importance of computer networks, it is very necessary to provide adequate protection for users data from snooping through the use of one of the protection techniques: encryption, firewall and intrusion detection systems etc. Intrusion detection systems is considered one of the most important components in the computer networks that deal with Network security problems. In this research, we suggested the intrusion detection and classification system through merging Fuzzy logic and Artificial Bee Colony Algorithm. Fuzzy logic has been used to build a classifier which has the ability to distinguish between the behavior of the normal user and behavior of the intruder. The artificial bee colony al

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