The research problem lies in the ambiguity of the usage of propaganda contents by two main media outlets (the Russian RT and American Alhurra) in their news coverage of the Syrian crisis through their websites and the methods used by them to convince users taking into account the mutual propaganda conflict between the United States and Russia in the war against Syria. The objectives of the research can be represented by the following: investigating the contents of American and Russian electronic propaganda towards Syrian crisis.
• Identifying the contents that received most of the coverage in the Syrian crisis by the two news outlets.
• Identifying the terms and phrases that have been most used by the websites of RT and Alhurra.
• Investigating the diversity in the use of explanatory and persuasive techniques such as info graphic by both websites.
The research can be classified under descriptive researches. The survey methodology has been adopted and the content analysis has been used. The research population consists of all the news reports that were published on RT and Alhurra websites on Syrian crisis from 11/ 01/ 2006 to 12/ 31/ 2006 according to the comprehensive sampling method. The number of the news reports that were analyzed was (466), (327) from RT website and (89) from Alhurrah. The research tools included (scientific observation), interview and (coding scheme). The most important results of the research are:
1. The Syrian president Bashar al-Asad: the Russian propaganda focused on supporting him, and to ensure that he remained in office, while US propaganda focused on removing him from power.
2. The characters of the presidents: the Russian propaganda focused on the character of the Russian president Vladimir Putin, while the American propaganda did not amplify the character of US president Barack Obama.
3. The style of repetition ranked first among the other Russian propaganda styles in support of its ally al-Asad in the battle of Aleppo, while the distortion style ranked first among the American propaganda styles to show a negative image of al-Asad and his allies.
4. The Russian propaganda described the Russian-Syrian operations as (liberation operations), while the American propaganda described it as (brutal murdering), (random bombing), (crimes against humanity), (war crimes), and (massacre).
5. Al-hurrah website has not used an infographic, while the RT website has published 3 info graphs that denote the Russian propaganda dependence on diversity in electronic journalism by following intimidation policy with the enemies to manifest the Russian military power during Aleppo battle.
The research aims to identify the role of the dimensions of financial inclusion in achieving the competitive advantage by An exploratory research of the views of a sample of customers of the 20 Algerian commercial banks, And the relationship between its dimensions (Access dimension, Usage dimension, Quality) And competitive advantage. This research is based on the analytical descriptive approach. The questionnaire was adopted as a main tool in collecting data and information on the sample of 377.
The The research showed several results, the most important of which is a strong correlation between the dimensions of the three financial inclusion combined and the competitive advantage of the Algerian commercial banks, and explained t
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Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.
The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?)
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