With the great development in the field of the Internet, the talk about the new media and its implications began, And its interactive services have made the future of media material sometimes participating in it and manufacturing it at other times,
the public is seeking information and choosing the appropriate ones, as well as exchanging messages with the sender after what the role of the receiver is just receiving information only.
This study aims to demonstrate the effects of using digital media in various forms and types to construct the value system of Iraqi society through the identification of the following aims:
Identify the most popular digital media for the Iraqi public in their daily lives on the Internet.
Identify the size of daily use, favorite times, devices and tools most commonly used by the public for these digital means.
Statement of the purpose of the use of digital media.
Identification of the positive and negative effects of using digital means in the value system of Iraqi society.
The researchers used the descriptive analytical approach. The population is the users of the digital media but were read or audible or visible and of different ages and different scientific, functional and professional specialties, they were selected in the sampling method available and the final sample (300) is single.
The research showed a number of results, most importantly, the most popular digital means in Iraqi society is Facebook and comes second on YouTube. The results also indicated that the most important positive effects of the use of digital media are that they have helped to search for new scientific information, to read the country’s news, to open up to other cultures, and to introduce others to our cultures, whereas, the most important
negative effects of the use of digital media on the value system of society were wasting time, Increase dispute among people in opinions and learn skills and words extraneous to society, as well as encouraging the establishment of illegal relations with the opposite gender.
This shows that there is a change in the value system of Iraqi society as a result of the use of these digital means.
Abstract:
Viral marketing has become one of the modern strategies adopted by organizations in the marketing of products and services. The idea of viral marketing focuses on the social relations between individuals and groups. As a result of the technological development, most organizations have resorted to using the Internet and its applications and social media to market and promote their products. To reach the largest number of consumers to display their products and services in many ways, including text, audio, visual or video and thus affect the behavior of the consumer.
The problem of the study was the following question (do viral marketing technologies have an impact on consumer behavior?)
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