The killing of Imam Hussein (AS) and his family and his companions is a big tragedy that has sustained Islam and Muslims has remained generations Islamic considers the death of Hussein (AS) of the major calamities and pays homage to the memory of grief and mourning . The taking Shiite poets their active role in the perpetuation of this painful anniversary taken by the Shiites that way to stimulate and stir up emotions against the killers of Ahl al-Bayt ( peace be upon them ) has not missed poets of Andalusia and Shiites from this Wave Shiite overwhelming Vahioa anniversary and Ozvoha best recruit barely era of eras Andalusian literature but was Hussein certificate ( AS) on the tenth of Muharram day Consolation year held the celebrations memorial to commemorate this sad anniversary , and after reading the collections of the Andalusian poets who spotted this tragedy and through us with his poetry about Astoagaftna prominent phenomenon in poetry about a phenomenon that color and prominence in the poem Hosseinieh Votherna title should be ( semiotics of color ) because it is roomy world of connotations and perceptions and metaphors that invite us to meditate on its symbolism and its dimensions , what is no doubt that there Tlazmih between the science of reference and the significance of the color relationship , especially if we know that each color in the incident tuff property Alamah semiotics and symbolism and Knaiah subject for use in this incident. White Fallon , for example, symbolizes the reality tuff to purity and purity, may be a sign of death , while we find that the black color symbolizes the sadness and death that represents his death and his companions and his household (AS) and blue fulfillment ( the fulfillment of his brother Abbas “ p” )
And yellow slag ( slag increases and his followers and the Red pure blood ( blood , “ peace be upon them “ ) and other symbols and connotations and Alknaiaat that by employing conclude a number of dimensions derived from the Semiotics of color in this incident , which is Pmaaota .
A social dimension and of evoking the black color and emphasized in the rejection of the policy stance increases and his followers.
(B) Psychological dimension: evoke black refer directly to the white color that indicates the desire for freedom and innocence and purity.
T the existential dimension: describe the state of alienation and loss and wandering and dreams aborted and freedom Moadh as absorbed with colors conjured up in an incident tuff bilateral life and death and the tyranny of death on the death of a human world of life.
All of this will come on detailed in this research, which divided by the two major issues:
A. The first axis:
semiotic direct colors.
(B) The second axis: semiotic colors indirect.
Then it includes the most important conclusion, our findings and Mazan most important sources and references.
The purpose of this research is to improve the organizational performance of the Oil Projects Company by adopting an approach to strategic change، and finding appropriate solutions to the problems facing the company. The researcher adopted in designing his research by conducting a survey of previous literature that dealt with approaches to strategic change، as the results of the survey showed that most researchers agree on the approach of renewal and modernization، Which formed a starting point for the researcher to identify the extent of the company's management interest in renewal and modernization to improve its level of performance، and the quality of the procedures followed on the ground that is related to
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Abstract
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(1)
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Advertisement is one of the Media most efficient persuasive communicative activities designed to marketing different ideas and products with the aim of influencing consumers' perception of goods and services. The present study sheds light on the most prominent rhetorical devices that constitute the persuasive structure of the Hebrew advertisements published in various media outlet. The study is conducted by means of analyzing the linguistic structure of the advertising texts and according to the analytic and descriptive approach to know the characteristics and the functions of the oratorical devices used in the advertising industry. The research elucidates that most of the advertisements are written in slang language, and this is due to th
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