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Gender Profiling of ads in Egyptian Channel MBC
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The study begins with the idea that advertising is a form of culture. Therefore, it is not possible to be surrounded by an actual briefing from one-sided premises such as those that are based solely on the artistic, aesthetic or technical aspects, without linking it to the culture in which it is produced.
The researcher attempts to shed light on the relation between the advertising letter and the concept of gender. And here lies the importance of the research as the content of the ads and their form and implicit values in the text and image reflect the cultural values that must be identified as well as the most important roles that are stereotyped in advertisements and their relationship to the culture of society.
Advertising is an important factor in socialization in modern societies and is used as a tool to preserve some social structures such as gender. The differences are between man and woman in attitudes, behavior and social status is portrayed. These differences are gender-specific. The ads give viewers a glimpse of a world with social definitions, relationships, and gender roles. These images are developed to imitate the real life and many misconceptions of the imagination and reality in particular the ads.
The problem lies in the issue of gender sterotyping in advertisement and how to shorten roles in a particular style. Gender stereotyping can be defined as a situation in which a person’s value is limited by his attractiveness or sexual behavior, which leads to the exclusion of his other characteristics and conversion to sexual use. People have to simplify the imperfections which may be limited to a certain form without paying attention to the myriad of other choices.

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Publication Date
Wed Dec 13 2017
Journal Name
Al-khwarizmi Engineering Journal
Thermal Behaviour of Paraffin Wax/Poly Vinyl Alcohol Composite Material
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Polymer additives binder system provides many properties useful in thermal energy storage (TES) then developed the efficient energy storage materials and green strength bodies system.

This paper studies the thermal energy storage property for polyvinyl alcohol (PVOH) / paraffin wax (WPw) blends. To enhance paraffin wax thermal conductivity, PVOH as a material which high conductivity was employed. A fixed weight of Paraffin wax was dispersed with PVOH heterogeneously at different additive weights ratios of PVOH/Pw (50/50, 67/33, 75/25, and 80/20) wt. ratio respectively. The composite material was prepared using wetted pressing method.

Both base materials (polyvinyl alcohol and paraffin wax) were scanned using differential

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Publication Date
Tue Sep 27 2022
Journal Name
Arab Science Heritage Journal
توجيه الصفاقسي للقراءات في "غيث النفع في القراءات السبع" من سورة الأنبياء إلى نهاية سورة النمل
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The research deals with the collection of Allamah Ali al-Nuri’s guidance on readings, which he included in his book (Ghaith al-Naf’ fi al-Qira’at al-Sabe) and singled out it in a separate study,

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Publication Date
Fri Jan 01 2010
Journal Name
مجلة الاستاذ
صعوبات تدريس مادة اللغة العربية في كليتي الادارة والاقتصاد في بغداد من وجهة نظر التدريسيين والطلبة
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Publication Date
Wed May 05 2021
Journal Name
Arab Science Heritage Journal
منهج ابن واصل في تناول الغزو المغولي من خلال كتابه (مفرج الكروب في اخبار بني ايوب)
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The research revolves around the methodology of the historian Ibn Wasil
(d.697 AH) in dealing with the Mongolian invasion through his book
“Mafrej al-Karroub fi Akhbar Bani Ayyub

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Publication Date
Tue Oct 06 2020
Journal Name
College Of Islamic Sciences
النص القرآني في فكر توشيهيكو إيزوتسو (Toshihiko Izutsu) دراسة من خلال كتابه (الله والإنسان في القرآن)
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The researcher wanted in this research to shed light on one of the epistemological readings of the Quranic text, which is the reading of the Arabized Japanese researcher (Toshihiko Izutsu) in his book (God and Man in the Qur’an) and to explain what he has and what is on it.        

The summary of the facts in which he came out is that the knowledge reading of Toshihiko towards the Qur’anic text is old in concept. The oldest people have dealt with it in their works and what their pens have learned about, except that they have eaten and studied them under many headings such as: proportionality, consistency, systems and the like in terms, and the researcher has sought thro

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Publication Date
Wed Oct 11 2023
Journal Name
Arab Science Heritage Journal
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   يتناول البحث جمع توجيه العلامة علي النوري الصفاقسي للقراءات، الذي ضمّنه في كتابه (غيث النفع في القراءات السبع) وإفراده في بحث مستقل، والتعليق على ما يحتاج لتعليق وبيان من توجيهه، ويتكون من مقدمة

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Publication Date
Sun Jan 25 2026
Journal Name
Al–bahith Al–a'alami
Students and Watching Specialized Satellite Channels (Applied Study on a Sample of University of Baghdad’s Students
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This research is one of the public research aimed at identifying the communication habits and the implications of the content on the communication process, especially as the audience of specialized media is often characterized by effectiveness, depth and active in tracking the media message and interaction with its content. It means such audience is a positive, very active, dynamic, and very alert audience driven by his interests and psychological needs to watch specific programs meet his desires.

This satisfaction can only be achieved through the use of specialized media capable of producing programs that will communicate and interact between the ideas you present and this audience.

The phenomenon of specialized satellit

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Publication Date
Sat Dec 01 2018
Journal Name
Al-khwarizmi Engineering Journal
Numerical Simulation of Unsaturated Soil Water Flow from a Trickle Point System, Considering Evaporation and Root Water Uptake
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This research was carried out to study the effect of plants on the wetted area for two soil types in Iraq and predict an equation to determine the wetted radius and depth for two different soil types cultivated with different types of plants, the wetting patterns for the soils were predicted at every thirty minute for a total irrigation time equal to 3 hr. Five defferent discharges of emitter and five initial volumetric soil moisture contents were used ranged between field capacity and wilting point were utilized to simulate the wetting patterns. The simulation of the water flow from a single point emitter was completed by utilized HYDRUS-2D/3D software, version 2.05. Two methods were used in developing equations to predict the domains o

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Publication Date
Thu Nov 01 2018
Journal Name
Journal Of Economics And Administrative Sciences
Requirements of investment in the marsh : a case study in the Marshlands of Maysan
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The search aims to find out the most important requirements for the success of marshes investment and maximize the expected returns of investment was marked by a problem find aquestion for availability requirements necessary for the success of marshes investment has a research community owners decision in the province Maysan the most important conclusions to the search is that the investment great importance in support of the economy and raising the cultural and social level, there is no investment successful but only with configure the investment environment appropriate economic, social, cultural, political, and security ways. the most important recommendations are working on the provision of the investment environment appropria

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Publication Date
Wed Feb 20 2019
Journal Name
Political Sciences Journal
Transitional justice in light of the change in the Arab region
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Many changes took place in a number of Arab countries, most of which ended with the change of the ruling leadership and a new coming. The same change brought about the hopes of the people to turn the page of the past into a democracy through which to overcome the grievances of previous years and achieve justice in all its aspects. The same new grievances have been added to that precedent and justice has not yet been achieved. Here we try to address the justice that is applied in the stages of change or transitional stages, which have been called, ie transitional justice, which has mechanisms and conditions of different application between countries, each of which the conditions applied in them and through a review of these mechanisms bet

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