The modernity of election practices of the elections in Iraq, according to the democratic approach, has led to a struggle between political rival forces reflecting a deep pressure on the tools involved in the management, marketing or control of these elections across the general social level. Hence the problem of research resides in answering the following question: What is the nature and size of the pressures affecting the media performance of Al-Iraqia News channel before the legislative elections of 2018 in Iraq?
The objectives of the research were the following:
1. to identify the nature of the pressures that limit the Al-Iraqia News channel’s performance of its functions objectively before the legislative elections determining its sources;
2. to know the magnitude of the impact represented by those pressures among the employees of media in the designated channel despite their belief of the availability of guarantees in the case of failure to respond to such pressures ;
3. to analyze the role of higher and direct administrations to challenge such pressures or Submission for them; and
4. To characterize of the reality of the Al-Iraqia News channel’s media performance before the legislative elections.
The research community, represented by media professionals in Al-Iraqia News channel, included department directors, heads, secretaries of editors, editors, correspondents, translators, program providers and news bulletin newscasters. The sample (50) was chosen out of the total number of employees -98. (44) completed forms were adopted while (6) forms were excluded for non-fulfillment of the conditions of the research. The statistical processing covered the total (44) completed forms. The research ended with a set of results related to sources and natures of pressures which Al-Iraqia News channel›s employees and professionals faced during the course of their media work
The Quality function deployment (QFD) tool is an important tool of total quality management because its a link between two important parts customer and production process of the product, using advanced House of quality, which contributed to provide more details about improving the product before it had a vision for the future of the product be improved. Also the identification of the two competitors (Alwazeer , Altouri) bases on the survey of retailers which they identified five competitors products (Alwazeer , Altouri , Ferry , Jif , Dina)for the product (Zahi). Then House of quality to product (Zahi) has been developed By using a Kano Model to classify of customer's requirements for the
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