Libraries, information centers, and everything related to organizing and preparing information need to be periodically re-evaluated in order to stand on the level of quality, which means improving the general reality of these institutions to ensure sufficient satisfaction from beneficiaries of the services provided. This is what was worked on in this research, as one of the most important quality standards in libraries and information centers, LibQUAL+®, was applied in one of the most important and oldest central university libraries, namely the Central Library of the University of Baghdad at its two locations, Al-Jadriya and Al-Waziriya. The sample of beneficiaries to whom the questionnaire was distributed reached 75 beneficiaries distributed across the two libraries, and (68) forms were retrieved from them. Using the case approach as a means to achieve the most important goals set in this research, the most prominent of which is reaching the levels of real quality and finding appropriate solutions to treat the aspects of the defect, if any, in addition to reaching the desired results, the most important of which were: - There is a real gap in the library services provided, whether (a gap of sufficiency) (a gap of excellence), as the library provides services that are less than what the beneficiary requires or imagines that he will obtain, and this is the most important goal
Abstract
The distribution is one of the elements of the marketing mix key by which companies can to deliver their products through private channels to all customers in right time and right place to check though in which the levels desired by customer satisfaction, the and purpose of the discussion dealt with the preparation of analytical studies to explain the impact of live performance of distribution channels in achieve customer satisfaction in industrial companies, as well as the diagnosis and the reality of the research variables in companies under study and describe the kind of relationship between changers Home on the one hand and the relationship between the variables sub on the other hand, represe
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