A poetic vision appeared in the poem of Al-Abbas bin Mardas Al-Sulami. He lived in the eras of pre-Islamic times and the emergence of Islam. The focus of this research: is the study of poetic text in the pre-Islamic era and the era of early Islam. The research followed a method in treating poetic texts, as it is based on presenting poetic texts from the collection of Al-Abbas bin Mardas, explaining the features of his poetic vision, and examining all the external factors that surrounded the poet and influenced his vision and all his thoughts. The results of this research was that Al-Abbas Ibn Mardas revealed some of the positions that he found contradicted the authentic Arab value before the advent of Islam, and the poet Abbas bin Mardas tried to reject them, including his rejection of some aspects of social injustice, which he found to be a cause of the spread of hatred. He tried to break the artistic molds of the ancient Arabic poem with direct influence from Islam. The idea of supporting the Prophet, peace and blessings be upon him, was the focus of this poet’s vision in the Islamic era. This research also found a clear influence from this poet on other poets of the era, such as Hassan bin Thabit, Kaab bin Malik Al-Ansari, and Kaab bin Zuhair. This research contributes to understanding Arab culture from poetry. This research also contributes to researchers who want to study Arabic language and Arabic poetry as well as the development of Arab thought after the arrival of Islam.
BN Rashid, AJES, 2014
يتمثل الهدف الأساس للبحث بالتعرف على دور عناصر المزيج التسويقي (المنتج، السعر، الترويج، التوزيع، العاملون، الدليل المادي، العملية) في تعزيز ولاء الزبون (الولاء السلوكي، الولاء الموقفي، الولاء الادراكي)، ولغرض تحقيق الهدف اعتمد الباحث المنهج الوصفي التحليلي لتحليل فرضيات الارتباط والتأثير للبحث، تم جمع المعلومات من خلال الاستبانة التي عدت لهذا الغرض، وجرى استطلاع آراء (300) زبون من زبائن الأسواق، واستعم
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