Social marketing seeks to develop and integrate marketing concepts with other approaches to social change and aims to influence behaviors that benefit individuals and societies for the social good. The study investigates the type and level of influence of social marketing on customer behavior in tourism companies in Baghdad (Iraq). The sample size of the study is 135 people comprising directors, assistant directors, and marketing staff in tourism companies in Baghdad. A questionnaire was used as a tool to collect data and information, and was prepared by the researcher after it underwent validity, stability, and arbitration tests. The data was analyzed using the statistical program (SPSS v. 25, AMOS v. 23) and statistical methods have been used to process the data represented by the arithmetic mean, standard deviation, coefficient of variation, correlation coefficient (Person), simple and multiple regression …
THE ROLE OF ELECTRONIC-PAYMENT SERVICE PROVIDERS IN THE DEVELOPMENT OF E-BANKING IN IRAQ - AN APPLIED RESEARCH IN CENTRAL BANK OF IRAQ
The average concentrations of heavy metals (Pb, Co, Ni, Cr, Cd and Zn) in soil of North Refineries Company (NRC) at Baiji and around were determined in 29 selected locations using GPS. The pickings up of samples were carried out in three periods in 2012 in January, March and July. The concentration levels of determined heavy metals shows values within or lower than many researchers.
The model of cumulative effect of the heavy metals, which was determined by GIS for the triple sampling periods show distribution of concentration towards wind directions and away from the site of NRC e.g. SE direction. This indicates the meteorological conditions represented by the wind direction and the rainfall, which plays an important role in distribu
The antibacterial activities of some nanoparticles, makes them attractive as a new agents against pathogenic bacteria. In this research, the antimicrobial effects of Titanium dioxide-nano-particles against seven bacterial isolates (E.coli, Enterobacter aerogenes, Pseudomonas alcaligenes, Aeromonas veronii, Aeromonas hydrophila, Serratia marcescens and Staphylococcus aureus) being isolated from different Baghdad water purification stations investigated. The physiochemical characters, which influence the quality of the drinking water for the air and water, demonstrated.The characterization of nanoparticles investigated by using Scanning Electrone Microscope, FTIR, and UV-Visible Spectrophotometer. The activity of different concentration of
... Show MoreThis research aims to study the contribution of social costs contribution to achieving social luxury in Al-Furat General Chemical Industries company that has considered second largest contamination in the area after the invasive power to deal with chemicals in manufacturing and very dangerous to individual society and environment ,this is first to play an effective role by the senior parties related to sense of social responsibility of the internal and external environment of the company to identify costs that are preventing ,reduced and treating damage caused and achieving sustainable development ,to achieve this goal and what they reached are the difficulty of accounting for the environment and social costs from final accou
... Show MoreWater treatment plants play an important role in the purification and distribution of safe drinking water to the public. The present study focused on the performance assessment of the Al-Rasheed water treatment plant [ARWTP]. The main objectives of the assessment were to determine the efficiency of various plant units as well as the quality of inlet water from the Tigris River. Results obtained from the collected data indicated the presence of high concentrations of soluble nitrate and phosphate ions in the filtered water. The removal efficiency of alkalinity, EC, total hardness, SO4, Cl, NO3 and PO4 were found to be (+11.05%), (-0.67%), (-29.33%), (-2.64%), (-6.25%), (-32.13%), and (0%) respecti
... Show MoreThirty females' albino mice with average body weight of 25-30gm and 10-14 weeks old were used to investigate the toxicity of the oral administration of ampiroxicam on liver. The animals were given (single dose) of drug and were divided into three groups (10mice / group), control group were given distilled water, the two remaining groups ( treated group2 were administered by 20 mg/kg of ampiroxicam for one month and treated group3 were administrated by20 mg/kg of ampiroxicam for tow month). The results showed that the changes in of tissue of liver in treated animals include: degeneration of hepatocyte and hepatic sinusoidal dilation, also lymphocyte infiltration, necrosis, dead cell, detachment of basement membranes and hypertrophy while
... Show MoreIt is common that extraterrestrial solar radiation Ra value lessen due to the interaction with atmosphere components to result a net solar radiation Rn value about one third of Ra for most measurements on earth. Net solar radiation had major impact on air temperature (To) value statement. So, its estimation is crucial for analyzing the interaction of (atmosphere-vegetation-soil).
Many methodologies available for this aim directly (with radiometer) or indirectly (with air temperature-based formula or soil plus air temperatures-based formula). The peak influences of global warming phenomenon were in eighties decade of the last century, yielding Iraq Rn rates to get cl
... Show MoreThe recent study was conducted to measure some heavy metal content in potato and corn chips in Baghdad markets. Samples were analyzed by Atomic Absorption Spectrophotometer (AAS). Four metals, Cobalt (Co), Cadmium (Cd), Cupper (Cu) and Lead (Pb) were determined. Two types belonging to two manufacturer resources and two trademarks for each resource were tested in this work. Generally, the study recorded that the potato chips were containing metals less than the corn chips. According to Iraqi criteria, all tested types of potato chips were under the allowed levels. The mean of accumulation trend for both types was: Cu>Co>Pb>Cd. The mean of accumulation trend for the corn types of chips was: Baz>Pufack> Fantasia > Snack. T
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